Revenue Radio™

Today, Mary Grothe talks about building a high-performing C-Suite team and how it actually looks like. As they say, if make your employees happy, everyone wins. Treat your employees so well that they never want to leave. Train them so that they could go anywhere. Give them what they need - coach, develop, mentor, train. Create the atmosphere where they're so bought in are so excited to be there and they'll give it their everything to help your company succeed.

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In this episode, Mary shares a story that resonates with her so strongly and motivated her to record this episode. People can sometimes get so focused on what they're looking for that they overlook the amazing things about their journey. Your thoughts play such a huge part, if not everything really in how you show up for your day. What you tell yourself is your truth. 

As a CEO, you have an oil field sitting underneath your business but we are not doing what we need to do in order to tap into that into access. You have to enhance yourself to advance your outcomes. Get your head in the game, renew your mind. rip up who you are today make room for your future self. You have to enhance yourself to advance your outcomes.

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Marketing is a rapidly changing landscape and has shifted from traditional to the bowtie funnel methodology. Now, what is a bowtie funnel? How is this different from the traditional funnel which is heavily used in marketing and sales? In this episode, host Mary Grothe explains the nitty-gritty side of marketing funnels and how this change can perfectly make sense in today's trend. 

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Today, let's talk about your conscious choice and your control of how people get to experience you. How people experience you is a choice. And that choice that you make on how people experience you can create phenomenal or detrimental outcomes. People look up to you as the CEO. Whether you believe it, know it, acknowledge it or are cognizant of it or not, they do. If you want to build a team of people who are inspired to work for you, that love being a part of your company, that show up motivated. That no they are valued. Choosing how people experience you and acknowledging how much power and control that you have in that, in addition to the choice of creating joy in your life now and not waiting for a dozen things to happen before that opportunity comes into fruition.

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Right People, Right Seats. How many times have you heard this? How many coaches have told you about having the right people in the right seats?  Today, we're going to talk about what has transpired within our own company and what we've seen with some of our clients, and the limitations when you don't have the right person in the right seat. 

Getting the right people is a trial and error. People that get you to a certain point may not always be the people that get you to the next level, it doesn't mean that you don't have a place for them anymore in the organization. Some team members will rise to the occasion, you'll also see others that maybe you underestimated you had them in a role that was too small for them. And they start raising their hand and taking on more and asking for more work and stepping up and sharing ideas and being innovative.

There's an evolution that a lot of startups go through, especially service-based companies. It's unbelievable what difference can it make to your organization when you create a culture, processes, infrastructure, standardization, and actual offering. This is our journey of right people, right seats. 

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This is Season 2 of what we used to call House Revenue Radio, where we are now Revenue Radio™. This show is a biased CEO for CEOs. We are so fortunate for our own ability to scale and what we get to do for other companies. We find those funded startups or second-stage growth companies typically under 20 million, who have hit a revenue plateau. It is our privilege to serve those CEOs, and figure out what infrastructure they need, get the right talent in the seats, built the revenue engine, and really set them for scale.

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As a CEO, we establish great communication with our teams and enable them to be brilliant in their work and solve their own challenges so you're not going to have as much land on your desk. Empower your team without losing control. Wake up, smell the talent, commitment, and passion. They said yes to working for you. You need to say yes to create an environment where they are valued and they can flourish. When you are able to build this inside of your company, you will unlock so much success and it's going to feel effortless. 

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A lot of our conversations on this show get so tactical in scaling revenue. And we're breaking down step by step with process and methodology, whether it's marketing sales, or customer success, even digging into revenue operations and tech stacks. Today, we have a bit of a different focus. we are joined by Bob Paulsen, CEO at PlayerLync. We are going to talk about more of the CEO mindset and strategies that you can implement when working with your teams, things, setting your culture, and best practices within the organization. 

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Mary Grothe

Bob Paulsen

Today, we sat with Cindy McCord, CEO of Bloom Floralscapes. She has built an incredible business in a very competitive industry. Let's find out some of the revenue growth challenges and hurdles today, mostly caused by what's happening in our world and how we get past them. CEOs thrive especially in those moments of adversity. With every problem, there's an opportunity - this is our new anthem. CEOs with high urgency have a great temperament for taking on risk, and they're excellent complex problem solvers. When you add that with truly caring about people and having client experience as your North Star, you will succeed in business.

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Today's guest is Dr. Mark over at Peak Med. He has a very innovative model in the world of healthcare that offers a simplified and smarter approach to better health without the stress and limitations of third-party insurance companies. They have same-day/next-day appointments with no wait time, plus 24/7 access to doctors via text, phone, and mobile app. They've done extremely well with bringing in small business employers. In this episode, we're going to talk about the large business market and how he is required to work through the broker channels when those challenges that he has with that, and how anyone listening any business where you are working with a third party or channel sales. 

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