Revenue Remix - Inspiring Visionary Leaders

In this episode of C-Suite Sidekick, host Summer Poletti dives into actionable strategies for scaling your business without the need to hire more salespeople. Learn how to align department leaders, implement a strong demand generation strategy, leverage strategic partnerships, and harness the power of customer success. Summer also shares insights on how data-driven decisions and AI can help you optimize for growth, all while keeping your team lean. Whether you're in financial services or SaaS, this episode is packed with tips to help you grow profitably. 

• Episode recorded and edited using Descript
• Repurposed content, such as this description created using CastMagic
• Visit Rise of Us for more information about Summer's services
• Connect with Summer on LinkedIn

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com

"Protecting Your Clients: How to Build Loyalty and Drive Growth"

In this episode of C-Suite Sidekick, host Summer Poletti discusses one of the most overlooked aspects of business growth: protecting the clients you already have. With competitors eager to lure your clients away, especially in fourth quarter, it's crucial to strengthen relationships and be seen as a trusted partner, not just a vendor. Summer shares actionable strategies like conducting regular business reviews, aligning goals for 2025, asking for referrals, and leveraging social proof to retain clients and drive growth. Tune in for insights that will help you retain your most valuable assets and close more deals before the year ends.

• Episode recorded and edited using Descript
• Repurposed content, such as this description created using CastMagic
• Visit Rise of Us for more information about Summer's services
• Connect with Summer on LinkedIn

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com

In this episode of C-Suite Sidekick, host Summer Poletti dives into how AI can help small and midsize businesses grow their revenue without expanding their sales teams. Sharing real-world experiences and insights, Summer explains how AI can make your current team more efficient, allowing them to focus on building relationships and closing deals rather than getting bogged down in repetitive tasks. Discover how AI can level the playing field, especially for financial services and SaaS companies, and why adopting AI now is crucial to staying competitive. If you’ve ever wondered how to scale without scaling headcount, this episode is for you! 

Subscribe so you don't miss an episode. The next episode in this series will dive deeper into more actionable strategies that will help you grow revenue without growing head count.

• Episode recorded and edited using Descript
• Repurposed content, such as this description created using CastMagic
• Visit Rise of Us for more information about Summer's services
• Connect with Summer on LinkedIn

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com

In this special bonus episode of C-Suite Sidekick, host Summer Poletti steps away from her usual revenue growth topics to offer a beginner-friendly guide to AI. Designed for non-techies and those who may feel hesitant about AI, this episode is packed with simple, practical tips to help you get started with tools like ChatGPT. Whether you’re a knowledge worker, in the C-Suite, or just AI-curious, Summer breaks down how AI can enhance your daily tasks and boost productivity—without needing advanced tech skills. Know someone who hasn’t tried AI yet? Share this episode with them! Plus, grab the free downloadable guide to get started today! 

• Download the free companion guide
• Episode recorded and edited using Descript
• Repurposed content, such as this description created using CastMagic
• Visit Rise of Us for more information about Summer's services
• Connect with Summer on LinkedIn

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com

Welcome to our 10th episode of C-Suite Sidekick hosted by Summer Poletti! In today’s milestone episode, we'll delve into "5 AI-Powered Strategies to Close Your Deals and Fill Your Pipeline for Q1 2025." Whether you're in financial services or SaaS, we've got actionable tactics to help you drive growth and close those elusive deals, especially as the crucial fourth quarter approaches. From optimizing email subject lines to leveraging AI-enhanced CRM tools, we cover it all. Get ready to supercharge your sales process with practical insights that you can start implementing right away. Join us to ensure you kick off 2025 with a full pipeline and strong momentum. Subscribe, leave a review, and check out our previous episodes for more valuable content. Let’s dive in!

• Episode recorded and edited using Descript
• Repurposed content, such as this description created using CastMagic
• Visit Rise of Us for more information about Summer's services
• Connect with Summer on LinkedIn

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com

Welcome back to C-Suite Sidekick hosted by Summer Poletti. Today we're diving into a topic that hits close to home for many B2B sales professionals, especially in financial services and SaaS - why deals get stalled and, more crucially, how to fix them. Whether you’re anxious about hitting your quota or frustrated with deals that endlessly linger in your pipeline, this episode is for you. Drawing from personal experiences and industry insights, I'll explore common roadblocks that hinder deal progression, from improper qualification and lack of budget to engaging with the wrong people and misunderstanding timelines. Plus, I’ll share actionable strategies to revive stalled deals and keep your pipeline healthy and moving. If you're ready to close more deals before the year's end and avoid falling into the same traps, stay tuned!

• Episode recorded and edited using Descript
• Repurposed content, such as this description created using CastMagic
• Visit Rise of Us for more information about Summer's services
• Connect with Summer on LinkedIn

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com

Welcome back to C-Suite Sidekick, your go-to mini pod for executive insights and actionable strategies. I'm your host, Summer Poletti, and today, we're diving into a vital year-end practice that could make or break your 2024 revenue goals. Whether you're in financial services or SaaS, the fourth quarter is crunch time for reviewing and optimizing your sales pipeline. With limited working days left before year-end holidays, it's crucial to identify opportunities and accelerate strategies to close deals before December 31st. In this episode, we’ll walk through the essential questions and tactical steps you need to take to ensure a strong finish this year while setting up for a successful start to 2025. So grab a pen, hit that subscribe button, and let's get laser-focused on closing out the year on a high note!

• Episode recorded and edited using Descript
• Repurposed content, such as this description created using CastMagic
• Visit Rise of Us for more information about Summer's services
• Connect with Summer on LinkedIn

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com

Welcome back to another insightful episode of "C-Suite Sidekick!" I'm your host, Summer, and today we have a special guest, Amy from "Do What Works," who is here to share her expert strategies for nailing your next trade show. Amy, a seasoned content marketing specialist and client success manager serving the manufacturing industry, dives into seven actionable tips to ensure your conference season is the most successful yet. From planning and goal-setting 6-12 months in advance to leveraging post-show follow-up tactics, Amy covers it all. We'll discuss the importance of aligning your sales and marketing goals, creating compelling marketing materials, and ensuring your website is trade show-ready. Plus, Amy's clever idea of sending personalized thank-you emails at the end of each day can give you a competitive edge. Ready to maximize your trade show performance and ROI? Let's get started! Be sure to check the show notes for links to all the resources we discuss today.

Find our guest on LinkedIn and learn more from Do What Works

• Episode recorded and edited using Descript
• Repurposed content, such as this description created using CastMagic
• Visit Rise of Us for more information about Summer's services
• Connect with Summer on LinkedIn

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com

Welcome back to C-Suite Sidekick, where we provide you with the actionable insights you need to succeed in the executive world. I'm your host, Summer Poletti, and today we’re tackling a question many CEOs find perplexing: How do you find a good B2B salesperson? It's an undertaking filled with potential pitfalls, from dealing with good actors who disguise their weaknesses to wrestling with poor performance excuses and wasted resources.

In this episode, I’m sharing six key tips to help you scout the ideal candidate—plus a bonus tip on where to find them. Drawing from years of experience and some hard-earned lessons, I'm challenging some traditional hiring norms and offering a fresh perspective on what truly matters in a stellar salesperson. From prioritizing ethics and work ethics above industry experience to seeking relationship-building skills and a consultative approach, we’ll cover it all. And don’t worry, I’ll even tell you the best platform to run your job ads.

Stay tuned as we dive deep into each tip, helping you become more confident and successful in your hiring process. Let's get started!

• Episode recorded and edited using Descript
• Repurposed content, such as this description created using CastMagic
• Visit Rise of Us for more information about Summer's services
• Connect with Summer on LinkedIn

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com

The next in the B2B Summer Sales series. It's still slow and will probably remain so until after Labor Day, but with conference season and plenty of holidays coming up, the end of the year comes up quicker than we realize. 

GTM Partners research just reported that 56% of B2B companies failed to meet revenue goals last year. Now is the time to plan to finish the year strong so you aren't part of that statistic.

I've got 3 strategies and a bonus tips for you, get started tomorrow to ensure you're celebrating on December 31.

• Episode recorded and edited using Descript
• Repurposed content, such as this description created using CastMagic
• Visit Rise of Us for more information about Summer's services
• Connect with Summer on LinkedIn

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com