Communicating the science behind climate change is a challenge.

But when you present these concepts in an artistic way and make the data beautiful, it’s more engaging and easier to understand. And more likely to inspire climate action.

Nicole Kelner is Artist-in-Residence at My Climate Journey, where she communicates the complex challenges of climate change in a beautiful, accessible way.

On this episode of Reversing Climate Change, Nicole joins Ross, Siobhan, and Asa to explore why people are drawn to her watercolor representations of scientific data and explain her efforts to communicate climate concepts accurately.

Nicole describes how she incorporates humor in her artwork and brainstorms ideas for a potential collaboration with the Nori Meme Lab.

Listen in to understand how Nicole thinks about AI-generated art and learn how her work makes a meaningful difference in the fight against climate change.

Connect with Nori

Purchase Nori Carbon Removals

Nori's website

Nori on Twitter

Join Nori's Discord to hang out with other fans of the podcast and Nori

Check out our other podcast, Carbon Removal Newsroom

Carbon Removal Memes on Twitter

Carbon Removal Memes on Instagram

Resources

Nicole’s Website

Nicole on Twitter

Nicole on Instagram

Nicole’s Prints

Nicole’s Climate Merch

Nicole’s Commissions

Carbonfund

Carbon Collective

Climate Tech VC

Pre-Order Nicole’s Book

My Climate Journey

MCJ Climate Art Workshops

Thanks a Ton

Two Wolves Meme Template

Confessional Meme

‘Seaweed Ecosystems May Not Mitigate CO2 Emissions’ in ICES Journal of Marine Science

Midjourney

DALL-E

‘Colors of Climate: Nicole Kelner’s Watercolors Bring Calm to Images of Climate Change’ in The Verge

Carbon Removal Memes on Twitter

Carbon Removal Memes on Instagram

Nori lives at the intersection of climate and crypto, attempting to build a global commodities market for carbon removal on the blockchain.

And while we’ve discussed carbon removal at length on the podcast, we’ve spent less time exploring how one might use crypto to determine a reference price for carbon.

So, what does Nori look like under the hood? How can we use the blockchain as a tool to get the world’s atmospheric carbon balance back to 300 parts per million?

Chris Burniske is Partner at Placeholder VC, a venture capital firm that invests in decentralized networks and Web3 services, including Filecoin, Polkadot, and Nori.

On this episode of Reversing Climate Change, Chris joins Ross and Nori CEO Paul Gambill to explain what differentiates our market-based system for valuing CO2 from other climatetech projects.

Chris and Paul discuss the potential to build a world of complex financial instruments around Nori and describe what market mechanisms one might use to create depth around the pricing of carbon-backed assets.

Listen in to understand how Nori might evolve to become a DAO and learn what distinguishes our approach from companies making advanced market commitments to carbon removal.

Connect with Nori

Purchase Nori Carbon Removals

Nori's website

Nori on Twitter

Join Nori's Discord to hang out with other fans of the podcast and Nori

Check out our other podcast, Carbon Removal Newsroom

Carbon Removal Memes on Twitter

Carbon Removal Memes on Instagram

Resources

Placeholder VC

Chris on Twitter

WeatherXM

Vera

The Gold Standard

Frontier Group

Uniswap

‘Isomorphism in DAO Governance’ by Mario Laul

Reforestation (and afforestation) projects can take carbon out of the atmosphere. And yet, in our current system, sometimes only the largest, most well-connected projects can afford the verification process.

But what if there was a way to maintain the integrity of the MRV (Measurement, Reporting, and Verification) process, while making it accessible to anyone who wants to plant trees?

Jeremy Epstein is Head of Growth at Open Forest Protocol, a Web3 platform working to transparently measure, verify, and fund forestation projects.

On this CDR Happy Hour bonus episode of Reversing Climate Change, Jeremy joins Ross and Siobhan to share his definition of regenerative finance and discuss the benefits of putting carbon markets on the blockchain.

Jeremy explains what differentiates OFP from other ReFi projects and explores whether or not derivatives can be good for carbon removal.

Listen in for insight on balancing accuracy with accessibility in carbon markets and learn how to help OFP build the future of distributed MRV.

Connect with Nori

Purchase Nori Carbon Removals

Nori's website

Nori on Twitter

Join Nori's Discord to hang out with other fans of the podcast and Nori

Check out our other podcast, Carbon Removal Newsroom

Carbon Removal Memes on Twitter

Carbon Removal Memes on Instagram

Resources

Open Forest Protocol

Thanks a Ton

John Oliver’s Piece on Carbon Offsets

Vera

The Gold Standard

OpenAir Collective

The Network State: How to Start a Country by Balaji Srinivasan

Reminiscences of a Stock Operator by Edwin Lefevre

Jason Hochman on Reversing Climate Change S3EP20

Luke Wilson Meme Template

Siobhan’s TikTok on Photosynthesis

As a nascent industry, carbon dioxide removal is often misunderstood by the general public.

And that makes CDR humor very niche. Maybe only 5% of people will understand it, but those who do really, really appreciate it.

Just go to a Halloween party dressed as the Climeworks stock photo, and you’ll see what we mean.

Jack Andreasen serves as Manager of Carbon Management in US Policy and Advocacy at Breakthrough Energy, an organization committed to scaling the technologies we need to reach net-zero emissions by 2050. He is also a prolific writer of memes in the CDR space.

On this edition of the Reversing Climate Change CDR Happy Hour, Nori Meme Lab colleagues Ross and Siobhan sit down with Jack to discuss what drew him to carbon dioxide removal and describe his role in ‘carbon middle management’ at Breakthrough.

Jack shares his frustration with having to defend CDR in conversations with people outside the space, explaining how he thinks about the criticisms of direct air capture and the misinformation perpetuated by the mainstream media.

Listen in to understand the range of opinions around the visual aesthetic of solar or wind farms versus DAC machines and get ideas for creating your very own meme-inspired CDR Halloween costume!

Connect with Nori

Purchase Nori Carbon Removals

Nori's website

Nori on Twitter

Join Nori's Discord to hang out with other fans of the podcast and Nori

Check out our other podcast, Carbon Removal Newsroom

Carbon Removal Memes on Twitter

Carbon Removal Memes on Instagram

Resources

Breakthrough Energy

Jack on Twitter

Jack on LinkedIn

Jack on Substack

‘Marjorie Taylor Greene Says Nancy Pelosi Leads Gazpacho Police’ in The Washington Post

Jason Hochman on Reversing Climate Change S3EP20

Climeworks

Carbon Engineering

Global Thermostat

Sustaera

Mission Zero Technologies

Verdox

Heirloom

John Oliver’s Piece on Carbon Offsets

Alex Grant on Twitter

Tangled Meme

Do you wish your career was a little more gratifying? That it gave you the chance to work on something you really care about?

You don't need a science or engineering background to pursue a career in climate solutions. In fact, a variety of skill sets translate to climate work.

So, how do you get into the carbon removal space? Where can you go for resources and networking opportunities?

On this edition of the Reversing Climate Change CDR Happy Hour, Nori Meme Lab colleagues Asa Kamer and Siobhan Montoya Lavendar discuss their journey to a career in carbon removal, describing the college and early work experiences that inspired their work in the climate space.

Siobhan and Asa share the top resources for people interested in carbon removal and encourage us to check out the AirMiners community and OpenAir Collective for networking and volunteer opportunities.

Listen in for insight on who to follow for job openings in climate solutions and learn how to go about pursuing a career in the rapidly changing field of carbon removal.

Connect with Nori

Purchase Nori Carbon Removals

Nori's website

Nori on Twitter

Join Nori's Discord to hang out with other fans of the podcast and Nori

Check out our other podcast, Carbon Removal Newsroom

Resources

Thanks a Ton

Pitzer College

Cecil the Sagehen

California Wilderness Coalition

Pitzer College Ontario Program

Free Solo

AirMiners

AirMiners Boot Up

Work on Climate

Terra.do

OpenAir Collective

OpenAir’s CDR YouTube Channel

Inflation Reduction Act

Na’im Merchant on Twitter

Na’im Merchant’s Blog Carbon Curve

Climatebase

Siobhan Montoya Lavendar on TikTok

Heidi Lim on TikTok

Carbon Removal Memes on Twitter

Carbon Removal Memes on Instagram

On August 16, 2022, the Inflation Reduction Act was signed into law. Whatever you might think about, this legislation is certainly the biggest step forward in climate action in our lifetimes.

But that’s not the only thing we have to talk about in the Nori Carbon Removal Meme Lab this week!

On this episode of Reversing Climate Change, Ross sits down with fellow memeologists, Siobhan Montoya Lavender and Asa Kamer, to revel in having our Lion King Meme featured on Zeke Hausfather’s Twitter response to a New York Times opinion piece against carbon capture and storage or CCS.

Ross, Siobhan, and Asa also discuss why academics in the carbon removal space have a growing bias toward high durability and high permanence, yet capital is flowing into natural climate solutions.

Listen in to understand the challenges around ton-year carbon accounting and learn about public reaction to the Inflation Reduction Act and how it finances clean energy.

Connect with Nori

Purchase Nori Carbon Removals

Nori's website

Nori on Twitter

Join Nori's Discord to hang out with other fans of the podcast and Nori

Check out our other podcast, Carbon Removal Newsroom

Resources

Carbon Removal Memes on Twitter

Carbon Removal Memes on Instagram

‘Every Dollar Spent on This Climate Technology Is a Waste’ in The New York Times

Zeke Hausfather’s Twitter Thread

Jason Hochman on Reversing Climate Change S3EP20

John Daly Smoking Next to Tiger Woods Meme Template

Inflation Reduction Act

Dr. Julio Friedmann on Reversing Climate Change EP016

The Road to Ten Gigatons

NCX

Ton-Year Accounting on Carbon Removal Newsroom

For climate startups to find customers, attract talent, and secure funding, they need to communicate their value effectively.

But how do you deliver content that explains complex ideas in an accessible way? How do you synthesize information to appeal to a variety of audiences?

Nick Van Osdol is a writer on the Nori team, the creator of the Keep Cool newsletter, and host of The Keep Cool Show, a podcast that gives promising climate tech startups an opportunity to pitch investors.

On this episode of Reversing Climate Change, Nick joins Ross to explain why communications is an undervalued sector within the climate space and discuss his work on the forthcoming updated version of the Nori white paper.

Nick shares his interest in how the Inflation Reduction Act’s $370B for climate action will be deployed and describes the challenge of scaling supply to accommodate Advanced Market Commitments to buy carbon credits.

Listen in for Nick’s take on pragmatism versus idealism in the climate space and learn how a talented content creator thinks about the geopolitical implications of scaling renewable energy.

Connect with Nori

Purchase Nori Carbon Removals

Nori's website

Nori on Twitter

Join Nori's Discord to hang out with other fans of the podcast and Nori

Check out our other podcast, Carbon Removal Newsroom

Resources

Keep Cool Newsletter

The Keep Cool Show

Nick on Twitter

Nori Whitepaper (this is the old version but we will update with the new version when it is published)

The Network State by Balaji Srinivasan

Head of Brand Marketing Opening at Nori

Pique Action

Sullivan’s Travels

Inflation Reduction Act

Watershed

Climatebase

Evan Hynes on Reversing Climate Change

Stanford 100% Renewables Study

The End of the World Is Just the Beginning by Peter Zeihan

How do you create original content in the carbon removal space?

In its podcast content, the Nori creative team looks for unique voices, encouraging guests on Reversing Climate Change and Carbon Removal Newsroom to explore nuance.

As for their carbon removal memes, the writers are currently mining the movies they watch with their kids and popular online satirical humor (think The Onion and Reductress) for ideas.

On this bonus episode of Reversing Climate Change, Ross sits down with his colleagues in the Nori Meme Lab, Siobhan Montoya Lavender and Asa Kamer, to discuss why ascribing agency to CO2 is funny and describe how they look for meme potential in cinema—not to be confused with Krysten Sinema, though they have insight on her too.

Ross, Siobhan, and Asa offer stories of celebrity sightings and consider who qualifies as a ‘climate celeb,’ sharing examples of the academics and podcast guests they’re guilty of gushing over.

Listen in to understand how we showcase productive disagreement in both Nori podcasts and get in on the Meme Lab team’s latest ideas for carbon removal meme threads, including ClickHole-style headlines and recaptioning existing satirical content.

Connect with Nori

Purchase Nori Carbon Removals

Nori's website

Nori on Twitter

Join Nori's Discord to hang out with other fans of the podcast and Nori

Check out our other podcast, Carbon Removal Newsroom

Resources

Carbon Removal Memes for Climate Restorative Teens on Twitter

Carbon Removal Memes on Instagram

Nathan For You Meme

An Inconvenient Truth

Air Miners

Founder’s Summit

Dennis Baldocci on ResearchGate

Elizabeth Kolbert on Reversing Climate Change S2EP50

Mark Bittman on Reversing Climate Change S2EP69

David Ho on Carbon Removal Newsroom S3EP41

Holly Buck

Chris Barnard

The Onion

ClickHole

Stubborn Little Leisure Lords on ClickHole

Let’s Rank the Religions on ClickHole

The Needling

Reductress Meme

Direct air capture (DAC) is growing in popularity around the world, and it is an important tool for reducing CO2 in the atmosphere.

But 30% of all the carbon dioxide we’ve emitted to date is stored in the ocean.

So, what can we do to sequester CO2 from ocean water? Is the technology similar to that of direct air capture? How does the process work?

Steve Oldham is former CEO of DAC pioneer Carbon Engineering and current CEO of Captura, a startup working to capture carbon dioxide from our oceans at scale.

On this episode of Reversing Climate Change, Steve joins Ross and cohost Radhika Moolgavkar, Head of Supply and Methodology at Nori, to explain what he believes may make direct ocean capture cheaper and easier than DAC.

Steve discusses how the natural equilibrium between the ocean and the atmosphere provides an opportunity for carbon removal and describes how his team evaluates candidate sites with a focus on existing oil and gas infrastructure.

Listen in for Steve’s insight on the greatest challenges facing carbon dioxide removal (CDR) and learn how Captura’s signature electrodialysis process captures CO2 while attempting to avoid disrupting the ocean.

Connect with Nori

Purchase Nori Carbon Removals

Nori's website

Nori on Twitter

Check out our other podcast, Carbon Removal Newsroom

Resources

Captura

Carbon Engineering

IPCC

Infrastructure Investment and Jobs Act

Inflation Reduction Act

45Q Tax Credit

California’s Low Carbon Fuel Standard

Frontier’s Carbon Removal Initiative

Henry’s Law

Captura’s XPRIZE

Net-Zero Emissions Procurement by 2050

Energy Earthshots Initiative

CE’s Partnership with Occidental

Most carbon removal content is highly technical and very serious.

But it doesn’t have to be.

So, what would it look like to produce carbon removal content that is a little looser? A little less informational? A little more appealing to a lay audience? And a little more fun?

On this bonus episode of Reversing Climate Change, Ross sits down with fellow memeologist and Thanks a Ton Cofounder Siobhan Montoya Lavender to have an informal conversation that infuses some fun in the carbon removal community.

Ross and Siobhan discuss how they think about choosing between science and funny in the context of a meme and describe the value in producing content that is less utilitarian and more accessible to the general population.

Listen in for the story of Ross’ harrowing experience with a group of very aggressive crows and enjoy 30 minutes of lighthearted carbon removal content!

Connect with Nori

Purchase Nori Carbon Removals

Nori's website

Nori on Twitter

Join Nori's Discord to hang out with other fans of the podcast and Nori

Check out our other podcast, Carbon Removal Newsroom

Resources

Thanks a Ton

‘Moisture Swing Sorbent for Carbon Dioxide Capture from Ambient Air’ in Environmental Science & Technology

Carbon Removal Memes for Climate Restorative Teens on Twitter

Carbon Removal Memes on Instagram

IPCC Reports

Air Miners

Na’im Merchant

The Carbon Curve Podcast

Migratory Bird Treaty Act