This week we are joined by the amazing Emma Britton! Emma is a former radio presenter with over 10 years experience in BBC local radio as well as appearing on Radio 4 and BBC Points West. She shares what its like to be the interviewer, the importance of radio and how it can help your business build brand awareness, utilise thought leadership and how to make it work for you.

Thought leadership is one element of the PR and communications toolkit that helps to establish and increase a brand’s authority across a specific sector. It is often an expression of ideas, predictions and/or commentary which helps to demonstrate a particular expertise in a field, area or topic. Listen on if you’d like to know more about thought leadership.

We’re passionate about upskilling our team and providing them with the opportunities to develop their careers. From in-house knowledge sharing to industry-recognised international qualifications – our team have done it all! We have been lucky enough to form a great relationship with the PRCA, the world’s largest PR professional body, who manage the PR Apprenticeship scheme. Having recently employed our fifth apprentice at ADPR, and to celebrate the 15th National Apprenticeship Week (7 – 13 February) we’re reflecting on the huge benefit apprentices offer to our agency. This week we are joined by Kira, who was named named Best Apprentice at the annual PRCA Internships and Apprenticeships Awards! Listen on for more insight.

In this first episode of Season 3, Kate, Sophie & Jenny discuss how PR can have a positive impact on society and answer the question, is PR ethically moral? Learn more about PR's bad reputation, whether its justly deserved, how PR can be a force for good and how to ethically practice PR day-to-day.

Pitching to an agency can be daunting, we’re here to talk about the first steps to take when reaching out. We discuss how important it is to know your strategy, what to include in your brief and so much more. Listen to acquire the tools to create a flawless pitch that you can present your chosen agencies with.

A common myth surrounding creativity is that it is a skill that you either possess or you don’t. However, when you strip it back being ‘creative’ is simply having the ability to bring something valuable to the world. We discuss how everyone has the capability to be creative, how to home in on your existing skills and use them to the best of your ability in any current or future role. Listen to find out just how creative you already are.

From mergers and acquisitions, to redundancies and growth, changes happen to businesses of all sizes. No matter what the change is, it is important to communicate your intentions clearly and honestly. In this episode we look at change management, what it means and how to handle it correctly.

Choosing to host a virtual event can provide many of the benefits without the costs associated with hiring a room. You can launch and perform product demonstrations, give presentations, and deliver messages to thousands of people at a time. Discover the best practices on how to create a webinar to resonate with your audience.

Instagram is the perfect channel to increase brand awareness, build a community, showcase company culture and values, and ultimately sell products and services. Find out how to master the art of Instagram for your small business, with tips and hacks.

Email marketing is one of the most cost-effective ways to stay in touch with your existing customers, website visitors, and potential customers. But, how do you create a newsletter that people will actually read? Listen to our step-by-step guide.