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This week we discuss all things TikTok! As it's such a new platform, it can be hard to know whether it's right for your business to join in on the action. We chat through all the benefits and touch on whether the informality would suit how you'd like to be presented to your audience or potential customers.
This week we're speaking with our own PR experts, Libby and Duncan, who will be answering commonly asked questions on PR. We discuss everything from the difference between PR and marketing, to what you can expect when interacting with journalists and much more!
This week we're discussing how to build the perfect press list to get the results that you need for your business.
This week we’re chatting all things Pinterest! We discuss what it is, what purpose it serves, whether you should set up an account for your business, and if so, how do you get started? Plus tips and tricks on mastering the art of Pinterest.
Today Jenny is joined by Kate and Leah to discuss the pros and cons of hiring in-house versus an agency. You may have reached a point in your business where you’re seeking external help on your PR & marketing, and it can be a daunting decision to make when there are so many options out there. Listen for an in-depth discussion around the benefits of each, that we hope will help you make the right choice for your business.
As we reach the end of Season 3, we decided to have a chat about the best and worst moments in PR, from some of our personal favourite campaigns to ones we weren't too impressed with. We talk through all the ways in which we learn from these campaigns, whether it's finding inspiration to use in our own work or seeing aspects we would change and try to avoid, it's important to stay on top of what other brands are putting out to keep our ideas fresh!
This week we talk about affiliate marketing, how it can benefit your business and whether it's right for you. Affiliate marketing allows companies to effectively market a product with a low budget, low effort and time, and at a well-contained risk level while guaranteeing a high return on your investment, increase in brand awareness, and business growth.
This week we discuss all things media partnerships! We delve into how they are a two way collaboration on content between you and whoever you are working with. We also speak on how this can be mutually beneficial to both parties. It can allow you to reach a new audience and have the chance to bounce ideas off of new people, which can in turn, elevate your brand.
This week we discuss all things Instagram live. With new features being added on to social media platforms all the time, it can be hard to keep up and know which ones to try. We explain what Instagram live is, the benefits it can bring to your business and the logistics behind giving it a go!
Are you thinking of dipping your toe into the world of Facebook ads? This week we discuss how to get the most bang for your buck and what options will work for your business. With so many options out there, it can be overwhelming to decide where to start. We break down what Facebook ads are, how they can help and why it may or may not work for your business.
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