Revitalise & Grow

It's that time again! We're ending Season 6 of the Revitalise & Grow podcast with another episode of The Good, The Bad & The Ugly, where we look at some of the best and worst PR campaigns of 2023 (so far).

We pick apart each campaign to take inspiration from some of the most ingenious ideas and dissect where it all went wrong for some of the most cringe-worthy examples. We also share our top tips on what makes a captivating PR campaign to inspire your own campaigns and showcase how reputations can be made and broken in an instant!

The recent launch of Threads seems to have taken the world by storm, with over 100 million people signing up to the new social media app in its first 5 days, making it the fastest growing app in history!

In this episode, we talk you through our own journey as we figure out Threads - what it is, what it does, how you should be using it, and everything we've learnt so far to help you decide if Threads is the place for you and your brand!

AI has emerged as a game-changer for the marketing industry, revolutionising the way marketers work and paving the way for more efficient and data-driven strategies. However, as AI tools become even more sophisticated, the question looms, will AI replace marketing roles?

In this episode we're dissecting the hype, uncovering the truth and challenging preconceptions surrounding the impact of AI on marketing roles, with valuable insights on how marketers can adapt, collaborate and leverage AI technologies to embrace the AI revolution and future proof their marketing careers.

In the fast-paced world of marketing, one constant challenge that marketing managers face is the pressure to deliver exceptional results with limited resources.

In times of economic uncertainty, marketing budgets are often the first to be cut, leaving managers to find innovative ways to achieve their goals.

In this episode we’re asking the question: Is it really possible to do more for less?

We explore strategies and offer practical tips on how you can navigate these challenges, optimise your efforts and see outstanding results, even when resources are limited!

If you need to talk to a colleague at work, do you send them an email or hop on over to their desk to catch them?

If it's the latter, you're a desk bomber!

Offices seem to be divided on whether desk bombing is good practice, a term that's been coined since the return to the workplace after the pandemic pushed us all to work remotely. So in this episode we take a look at exactly what it is and whether we say yay or nay to desk bombing!

Can brands exist without social media in 2023? In this week’s

episode we’re examining the rise of so-called ‘unsocial brands’ – brands who

have decided to turn their back on social media. Whilst this may not be an

option for many businesses, it raises some interesting questions on the

problems of growing your brand on a third-party platform. We look at the

example of cosmetics company, Lush, who took the decision to stop posting to

their social media platforms in 2021, and share our thoughts on other ways to

market your business aside from social media.

Research shows that 66% of consumers would spend more on a product that comes from a sustainable brand, so it's no surprise that brands are making it a priority to communicate their sustainability initiatives. However, there's a fine line between sustainability and greenwashing! In today's podcast we're delving in to exactly what greenwashing is, with plenty of examples of brands getting it right and very wrong; and giving our top tips on how brands can steer clear of it!

For many if us it has become the norm to work remotely. Whilst this holds many benefits, has remote working killed our creativity? From the pros of more colleagues being available within the creativity process without the barriers of travel and time; to the cons of nothing truly replacing face-to-face interactions, we discuss all in this podcast episode and give our top tips on how we can still be creative and collaborate even when working remotely.

Will Twitter ever be the same again? Are we watching a slow and painful death of the platform, or will it linger on? Should you use it for your business? We discuss these questions and our thoughts in today’s podcast.

Are you wondering why your PR agency can’t promise you earned media coverage? Whilst a good public relations agency will always endeavour to get your brand featured in the right places at the right times, it wouldn’t be ethical for them to guarantee it. We discuss why in today’s podcast.