Agency Launch

Reviving an Old Strategy: Life Insurance Sales Secrets


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In this dynamic episode of Agency Launch, Matt Dietz revisits a life insurance sales strategy that has proven successful in the past and is making a strong comeback. Matt shares how he managed to write 50 life policies a year multiple times, even hitting a high of 67 issued and paid policies. The key to his success? Starting the conversation with potential clients by offering something for free.


Matt explains the psychological impact of offering free life insurance policies and how this approach can lead to significant savings on home and auto insurance for clients. He dives into the details of how premiums have changed over the years, creating new opportunities to save clients money while adding life insurance policies to their portfolios.


Discover how Matt's strategy involves leveraging higher premiums to offer substantial discounts, making life insurance policies effectively free for clients. He provides practical examples and success stories, illustrating how agents can save clients hundreds of dollars annually by bundling life insurance with other policies.


Matt also emphasizes the importance of getting into the conversation about life insurance and provides actionable tips on how to do so through various communication channels, including phone calls, emails, and BombBomb videos. He highlights the target demographic for this strategy, focusing on high-value, younger clients with significant premiums.


For agents looking to boost their life insurance sales and overall numbers, this episode is packed with valuable insights and proven techniques. Matt's enthusiasm and expertise shine through as he encourages agents to take advantage of this effective strategy and drive their business forward.


Don't miss this episode if you're ready to enhance your life insurance sales and learn from one of the best in the industry.




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Agency LaunchBy Matt Dietz

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