In this episode, Cheryl and Patti Mara discuss: 

The inherent value of a thoughtfully designed and delivered customer experience. 

How Patti works with business owners and their teams to shift mindset and create solutions for their target audience.

Customer service as brand differentiator. 

The four steps of Patti’s “absolutions recipe” to create a great customer service experience.

Key Takeaways: 

The entrepreneur/business owner sets the tone for the organization’s culture.  

Shift from sales to solutions and from transactions to relationships. 

Clearly communicate your client’s ROI as part of your brand message.  

Give customers reason to become raving fans.

“The experience you’re creating, how customers interact with you, how they’re left after interacting with your team, that is your brand in the marketplace.” —  Patti Mara

Connect with Patti Mara:   Website: pattimara.comBook: Up SolutionsFree Resource: pattimara.com/brandaideLinkedIn: pattimara

Connect with Cheryl Hodgson:  Website: brandaide.comBook: https://registeredtrademarkbook.comTwitter:  twitter.com/brandaideFacebook:  facebook.com/brandaideEmail:  [email protected]Show: brandaidepodcast.comYouTube: youtube.com/user/BrandaideTVLinkedIn: linkedin.com/in/cherylhodgsonInstagram:  instagram.com/brandaide

In this episode, Cheryl and Steve Olsher discuss: 

Steve’s revolution and evolution in the podcasting space. 

The ascending spiral of popularity. 

Why podcast guests can expand your wheelhouse of knowledge and elevate your business.

Ways to pitch yourself to be a guest on a podcast show. 

Key Takeaways: 

Podcasting is ubiquitous in the world of business and marketing.

Focus on a specific niche in order to establish yourself as a credible authority and generate sales leads.

Only pitch yourself as a guest to shows you know

Articulate the value you bring to the show’s audience. 

“You absolutely should get into podcasting. It’s absolutely the right thing to do in order to support your brand and to support your company while being very, very focused in terms of a particular niche.” —  Steve Olsher 

Connect with Steve Olsher:   

Website: https://steveolsher.com/

Magazine: podcastmagazine.com

Free Resource: MyUltimateDirectory

Twitter:  steveolsher

Facebook:  SteveOlsherReinventionExpert

Show: https://reinventionradio.com/

YouTube: whatisyourwhat

LinkedIn: https://www.linkedin.com/in/steveolsher/   

Connect with Cheryl Hodgson:  

Website:brandaide.com

Book:https://registeredtrademarkbook.com

Twitter: twitter.com/brandaide

Facebook: facebook.com/brandaide

Email: [email protected]

Show:brandaidepodcast.com

YouTube:youtube.com/user/BrandaideTV

LinkedIn:linkedin.com/in/cherylhodgson

Instagram: instagram.com/brandaide

Leading brands focus on building community to create customer engagement. Building community around a market niche, through creating customer engagement can also foster future brand innovation Brand innovators like Kyle Hermans has helped hundreds of global, as well as local brands to create evolution and change for the future of their business. Kyle Hermans has a fascinating, and entertaining take on how important building community can be for today’s emerging brands. Since the advent of social media, building community and customer engagement based upon the ideas, and suggestions of passionate members of the brand community can lead to sustained growth and consumer loyalty.

In this episode, Cheryl and Kyle Hermans discuss: 

* The 21st century meaning of the term brand and how branding has broadened to include the entire relationship to the consumer. * The pressures of building a brand in the digital age. * Branding as means of customer engagement by building community and connection. * Kyle’s work in bringing different aspects of an organization together to create collective problem-solving. * Disruptive innovation begins with envisioning a solution to a collective problem or need for change

Key Takeaways: 

* Branding includes creating connection to community, resulting in currency in the form of customer engagement* Currency is the trade agreement you make with your customers which is at the heart of your brand. * Winning brands offer tremendous free value before asking for the sale. * Focus on helping one small, niche group in order to get very clear on your brand positioning and direction.

“Brands need to build a different type of currency and connection point in order to create that community aspect around them.” —  Kyle Hermans 

Connect with Kyle Hermans:   Website: https://www.becourageousinnovation.com/Free Resource: www.becourageousinnovation.com/brandaideEmail:  [email protected]  

Connect with Cheryl Hodgson:  Website: brandaide.comBook: https://registeredtrademarkbook.comTwitter:  twitter.com/brandaideFacebook:  facebook.com/brandaideEmail:  [email protected]Show: brandaidepodcast.comYouTube: youtube.com/user/BrandaideTVLinkedIn: linkedin.com/in/cherylhodgsonInstagram:  instagram.com/brandaide

The 20-Move Money Matrix is the ultimate online presentation tool developed by Joel Bauer. Joel is known as  the “Godfather of the close.”  Joel is more than a public speaking coach. Joel has trained and inspired thousands of students worldwide to learn to create an authentic connection with their audience, in order to enable true transformation in their lives.  In this fascinating interview, Joel shares not only his online presentation tool but the heart and soul of the man called the “Mentor’s Mentor.”

In this episode, Cheryl and Joel Bauer discuss:

* The importance of truth and authenticity in branding yourself and your business.  

* How Joel’s process works and why his teachings are replicable with simple techniques anyone can put into practice.  

* His 20 move online presentation tool, The Money Matrix

* The importance of believing in what you’re presenting.  

Key Takeaways: 

* Be self-effacing in order to be relatable.  

* The best way for anyone to relate what they do is to relate it to a story. 

* Anyone can master the art of presentation. 

* Get out of your own way to find your voice.

“I teach truth, authenticity and proof – tell the truth, be authentic to yourself and show the proof.” —  Joel Bauer

Connect with Joel Bauer:   Website: https://joelbaueronline.com/mentoring4millionsFree Resource: Twitter:  https://twitter.com/TheJoelBauerFacebook:  https://www.facebook.com/joelbauerofficialEmail: [email protected]YouTube: https://www.youtube.com/user/joelbauerLinkedIn: https://www.linkedin.com/in/joelbauer-mentor-trainer/Pinterest: https://www.pinterest.com/mentormejoel/ 

Connect with Cheryl Hodgson:  Website: brandaide.comBook: https://registeredtrademarkbook.comTwitter:  twitter.com/brandaideFacebook:  facebook.com/brandaideEmail:  [email protected]Show: brandaidepodcast.comYouTube: youtube.com/user/BrandaideTVLinkedIn: linkedin.com/in/cherylhodgsonInstagram:  instagram.com/brandaide

In this episode, Cheryl discusses: 

Her professional background and her vision for the Brandaide podcast. Branding as an often mis-understood yet omnipotent term. How branding equals communication across multiple platforms.  Learning from the experts to help build one’s own brand. 

Key Takeaways: 

We need to move out of our own knowledge silos in order to grow. Branding is a multi-disciplinary area of expertise. Branding is necessary in order to be seen and heard. Great branding is the root of success and legacy in business.  

“Let’s help you create your revolution through evolution, and understand what it really takes to build a brand that changes the lives of those you serve.” — Cheryl Hodgson 

Connect with Cheryl Hodgson:  Website: brandaide.comBook: https://registeredtrademarkbook.comTwitter:  twitter.com/brandaideFacebook:  facebook.com/brandaideEmail:  [email protected]Show: brandaidepodcast.comYouTube: youtube.com/user/BrandaideTVLinkedIn: linkedin.com/in/cherylhodgsonInstagram:  instagram.com/brandaide