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  • Mentoring Programs for at Risk Youth





    Since the 60’s and the Civil Rights movement, there’s been a lot of talk, but not a lot of meaningful action when it comes to real changes to provide equal opportunity in education for minorities and children of color. Black Lives Matter #BYM have brought the issues front and center again to a new generation.



    How do children, many of whom have little family support structure, break free from generations of poverty, find encouragement, guidance, inspiration, and the knowledge that can open doors to a life beyond their wildest dreams?







    Angeles Echols-Brown, a graduate of Cornell University, and a community leader began her career as a teacher in Los Angeles, CA. Angeles is known and respected by the Mayor, the Chief of Police as a community leader. She is loved and adored by thousands of kids whose lives she has helped transform. Educating Young Minds has transformed the lives of over 4000 children through education, inspiration, love, mentoring, encouragement, fostering dreams. 82% of EYM graduates have gone on to graduate from four-year universities, including Ivy League schools. 



    What can Angeles and EYM teach our leaders, and our educators about action, instead of talk without change that has plagued the education of our kids for generations?



    Angeles Echols-Brown



    Highlights from Part 1:



    * Tutoring two kids turned into an apartment full of kids studying in the bathroom, on the balcony.  The kids and parents who took up a collection to buy Angeles’ a ticket home to Memphis for Christmas, lead to a seat next to a gentleman, who would later knock-on Angeles’ door and deliver a check, and burgers from McDonald’s for the kids, and EYM was born.* By listening to kids, Angeles learned what was going on in our communities, how the kids were hurt, their strengths, their weaknesses, and how family problems, or no family at all affected them academically and emotionally.* Kids are looking for guidance. They want to be inspired and encouraged. Many of them aren’t having those conversations at home to move them.* There are thousands of jobs and career paths available to young people but children of color and disadvantaged children are not accessing that knowledge or the path to prepare for those because the conversations are not being held in their homes because the parents don’t have that information.* Angeles urges all the school counselors out there to stop telling kids what they cannot do. When it comes to education, our kids must learn and they can compete. These children can compete. They are very bright. They’re very smart, but we must give them opportunities and we must encourage them.* Guiding children to make better choices for themselves means sharing the consequences of a bad choice. “Let me give it to you without labeling you, let me give it to you where you can still feel uplifted and that you are part of the society and that you can still contribute to it. Let me give you this information so that you can receive it because that’s, what’s important.* But we have to keep moving forward because when we reach back trying to hit a man on his head, you know, the energy this cost? When I’m swinging back here, it keeps me from doing what? Coming forward.



    Photo: LA Weekly



    More About Angeles Echols-Brown and Educating Young Minds:



    What began as an after school tutoring program for a couple of kids in Angeles Echols’ one room apartment over thirty years ago has become the most successful programs of its kind anywhere. EYM has 23 teachers that work tirelessly to encourage kids, inspire them to dream and believe they can build a better life for themselves and their communities.


    40 min
  • Mentoring Programs for at-Risk Youth – Angeles Echols

    More than college prep, EYM mentoring programs change lives



    Educating Young Minds outshines other mentoring programs through its tutoring services providing college prep for at-risk youth in Los Angeles. Since the ’60s and the Civil Rights movement, there’s been a great deal of talk, but not a lot of meaningful action when it comes to providing mentoring programs or tutoring services that create equal opportunity in education for minorities, children of color, and at-risk youth.



    How do children, many of whom have little family support structure, break free from generations of poverty, find encouragement, guidance, inspiration, and the knowledge that can open doors to a life beyond their wildest dreams? EYM's mentoring programs for at-risk youth have produced unparalleled results in the lives of at-risk youth. 85% of kids participating in EYM mentoring programs have gone on to graduate from 4-year colleges and universities. Cheryl sat down with found Angeles Echols to learn more.







    Angeles Echols-Brown, a graduate of Cornell University, and a community leader began her career as a teacher in Los Angeles, CA. Angeles is known and respected by the Mayor, the Chief of Police as a community leader. Angeles is beloved and adored by thousands of kids whose lives she has helped transform. Educating Young Minds has transformed the lives of over 4000 children through education, inspiration, love, mentoring, encouragement, fostering dreams. 82% of EYM graduates have gone on to graduate from four-year universities, including Ivy League schools. 



    What can Angeles and EYM teach our leaders, and our educators about action, instead of talk without change that has plagued the education of our kids for generations?



    Angeles Echols-Brown



    Highlights from Part 1:



    * Tutoring two kids turned into an apartment full of kids studying in the bathroom, on the balcony.  The kids and parents who took up a collection to buy Angeles’ a ticket home to Memphis for Christmas, lead to a seat next to a gentleman, who would later knock-on Angeles’ door and deliver a check, and burgers from McDonald's for the kids, and EYM was born.* By listening to kids, Angeles learned what was going on in our communities, how the kids were hurt, their strengths, their weaknesses, and how family problems, or no family at all affected them academically and emotionally.* Kids are looking for guidance. They want to be inspired and encouraged. Many of them aren’t having those conversations at home to move them.* There are thousands of jobs and career paths available to young people but children of color and disadvantaged children are not accessing that knowledge or the path to prepare for those because the conversations are not being held in their homes because the parents don’t have that information.* Angeles urges all the school counselors out there to stop telling kids what they cannot do. When it comes to education, our kids must learn and they can compete. These children can compete. They are very bright. They’re very smart, but we must give them opportunities and we must encourage them.* Guiding children to make better choices for themselves means sharing the consequences of a bad choice. “Let me give it to you without labeling you, let me give it to you where you can still feel uplifted and that you are part of the society and that you can still contribute to it. Let me give you this information so that you can receive it because that’s, what’s important.* But we have to keep moving forward because when we reach back trying to hit a man on his head, you know, the energy this cost? When I'm swinging back here, it keeps me from doing what? Coming forward.



    Photo: LA Weekly



    0 min
  • Educating Young Minds Changes Destiny
    Our guest is founder of a brand creating (R)evolution, Educating Young Minds (EYM). Meet founder Angeles Echols. who has helped change the lives and destiny for thousands of kids in the Los Angeles community over the last 30+ years. Angeles' story is one of commitment, community support, contribution, connection, caring and inspiring EYM kids to reach for a bigger better vision for their lives. Results: 82% of her kids have graduated not just from high school but 4-year colleges and universities, including Ivy League schools.
    40 min
  • Louise Hay’s Heal Your Life–a Global Brand – Dr. Patricia Crane

    In this episode, Cheryl and Patricia discuss: 



    * How building a global brand workshop for Hay House founder Louise Hay built Brand Extension.* Creating you can HEAL YOUR LIFE trademark for global workshop leaders.* You Can Heal Your Life brand legacy and global reach through trademark licensing. * Licensing is a means of establishing greater professionalism and credibility in leader training.



    Key Takeaways: 



    * People have evolved to a higher level of personal and spiritual awareness* Brand extension through licensing helps people transcend cultural differences* Ask your customers the right questions and they will tell you what they want from you* Our human self will always need that spiritual, emotional, mental, physical transformation



    When it comes to social media, ask yourself “How do I prioritize my time, so that I’m really sharing valuable information with people and not getting so caught up in going through a whole lot of stuff that may not be helpful?” —  Patricia Crane



    Connect with Patricia Crane:   



    Website: https://healyourlifeworkshops.com https://healyourlifetraining.comTwitter: https://twitter.com/hyltrainingFacebook:  https://www.facebook.com/patricia.crane.336Email: [email protected]LinkedIn: linkedin.com/in/patricia-crane-ph-d-1174586



    Free Gift:  Ordering from the Cosmic Kitchen



    Connect with Cheryl Hodgson:  



    Website: brandaide.comBook: https://registeredtrademarkbook.comTwitter:  twitter.com/brandaideFacebook:  facebook.com/brandaideEmail:  [email protected]Show: brandrevolution.showYouTube: youtube.com/user/BrandaideTVLinkedIn: linkedin.com/in/cherylhodgsonInstagram:  instagram.com/brandaide
    34 min
  • Exit Strategy and Entrepreneurial Mindset – JP McAvoy

    In this episode, Cheryl and JP McAvoy discuss: 



    * His work with clients such as Elon Musk in developing growth and exit strategies.  * The importance of building a successful launch ramp at the outset of a start up’s creation.  * The value of creating a separate holding company for the brand’s intellectual property assets. * How to create a company that becomes legacy.



    Key Takeaways: 



    * Structure the company for growth and future investments such as shareholding.* Consider intellectual property and licensing opportunities as assets for valuation. * Start the conversation with your attorney early on in the planning phase. * Implement a will or trust so ownership shares don’t end up in probate court.   



    “The sooner you start planning what the exit looks like, the better the likelihood of it being successful.” —  JP McAvoy 



    Connect with JP McAvoy:   Website: JPMCAVOY.com Book: The Billionaire’s LawyerFree Resource: https://www.conductlaw.com/Twitter:  jp_mcavoy Facebook:  TheMillionairesLawyerEmail:   [email protected]: https://jpmcavoy.com/episodesLinkedIn: jeffrey-j-p-mcavoyInstagram:  jp_mcavoy



    Connect with Cheryl Hodgson:  Website: brandaide.com Book: https://registeredtrademarkbook.comTwitter:  twitter.com/brandaide Facebook:  facebook.com/brandaide Email:  [email protected]Show: brandaidepodcast.comYouTube: youtube.com/user/BrandaideTV LinkedIn: linkedin.com/in/cherylhodgson Instagram:  instagram.com/brandaide



    Text PODCAST to (415) 212-9757 to receive notifications when new episodes are available. Message and Data Rates May Apply. Message frequency varies per user.




    30 min
  • How to Make Money Podcasting – Doug Sandler

    In this episode, Cheryl and Doug discuss: 



    * The principles of Doug’s Nice Guys in business brand. * His start in podcasting and the creation of his Turnkey Podcast production company. * The value of podcasting as a marketing and branding tool * Some of the myths around podcasting and how to monetize your podcast. 



    Key Takeaways: 



    * Aim for a win-win in business transactions. * Use podcasting to build your brand and generate leads. * You don’t have to be an expert. Get people on your show who are specialists at what they do and ask them great questions.  * Launching a podcast is just the beginning – you have to build connection, community and currency. 



    “My definition of success has nothing to do with winning through intimidation or by managing with an iron fist.” —  Doug Sandler    



    Connect with Doug Sandler:Website: turnkeypodcast.comFree Resource: turnkeypodcast.com/giftTwitter:  @djdougFacebook:  @dj.doug.sandlerEmail:  [email protected]LinkedIn: https://www.linkedin.com/in/doug-sandler-1a346649/Instagram: @turnkeypodcastPhone: (410) 340-6861



    Connect with Cheryl Hodgson: Website: brandaide.comBook: https://registeredtrademarkbook.comTwitter:  twitter.com/brandaideFacebook:  facebook.com/brandaideEmail:  [email protected]Show: brandaidepodcast.comYouTube: youtube.com/user/BrandaideTVLinkedIn: linkedin.com/in/cherylhodgsonInstagram:  instagram.com/brandaide
    35 min
  • Audience Targeting with Digital Marketing – Jason Swenk
    In this episode, Cheryl and Jason discuss:  

    How to customize your business to work with your strengths 
    Targeting your ideal client 
    Finding the right agency to help you strategize 
    Making connections as a business strategy 

    Key Takeaways: 

    Figure out where you want to go with your business 
    Only you can identify your own niche 
    A good agency asks the right questions 
    It’s about building relationships 

    “So how do we put it all together…We solve problems and we connect, but you create this raving community and these people that want in… that have your similar values. And I just really think that’s the brand.” —  Jason Swenk 


    Connect with Jason Swenk:   Website: jasonswenk.comEmail: [email protected]  



    Connect with Cheryl Hodgson:  Website: brandaide.comBook: https://registeredtrademarkbook.comTwitter:  twitter.com/brandaideFacebook:  facebook.com/brandaideEmail:  [email protected]Show: brandaidepodcast.comYouTube: youtube.com/user/BrandaideTVLinkedIn: linkedin.com/in/cherylhodgsonInstagram:  instagram.com/brandaide
    46 min