Skip Wilson, CEO of Draft Advertising, delves into transforming advertising performance. While award-winning creative can be visually impressive, effectiveness is the key measure. An ad's success hinges on its ability to move the customer towards a specific action, such as visiting a landing page. Ultimately, even an "ugly" ad can be successful if it achieves the desired outcome. Today, Skip discusses revolutionizing creativity for optimal performance.

Connect With: 

• Skip Wilson: Website // LinkedIn 
• The Rebrand Podcast: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn

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