January 25, 2024

Revolutionizing Digital Entertainment: Journey with LiveOne and the Future of Media with Founder Robert Ellin | Ep 797

12 minutes

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In an engaging episode of The Digital Executive, host Brian Thomas speaks with Rob Ellin, the innovative founder, CEO, and chairman of LiveOne. Rob delves into his remarkable journey in the digital entertainment industry, detailing the inception of LiveOne and its rise to prominence. His vision for LiveOne was born from a desire to unify the world around live music, transcending barriers of race, color, and religion. He aimed to create an environment where music could foster love and passion universally.

Rob's strategy for LiveOne hinged on forming strategic B2B partnerships with major players like Tesla, Verizon, and T-Mobile, allowing the platform to grow its subscriber base significantly. These partnerships, combined with a focus on a creator-first approach, have enabled LiveOne to attract a vast array of artists and generate over 5 billion engagements, a testament to the platform's expansive reach and community-building prowess.

Discussing the spin-out of Podcast One, Rob explains how LiveOne has built a robust platform for content creators, focusing on offering a comprehensive suite of services from marketing to product development. This creator-centric approach has led to substantial growth in podcast subscriptions and an expanding roster of podcasts.

Rob also touches on LiveOne's mission to be the authentic voice in music. Strategies like forming alliances with influential figures in the industry and focusing on subscriber and sponsorship growth have been pivotal. He highlights LiveOne's success in adopting and integrating emerging technologies like virtual reality and AI, showcasing the company's commitment to staying at the forefront of innovation in entertainment.

Finally, Rob shares his insights on future trends in the entertainment industry. He anticipates significant developments in areas like AI for music discovery and channel creation, emphasizing LiveOne's readiness to embrace and lead these changes. His story is a powerful narrative of resilience, innovation, and the relentless pursuit of connecting people through the universal language of music.

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