The key to improving patient engagement lies in reducing friction and delivering rich communication experiences directly to the consumer.

In this episode, Myron Wallace, Fractional Chief Product Officer at White Label Communications, discusses how his organization is simplifying healthcare communications through APIs that integrate telephony into SaaS solutions. He highlights the potential of Rich Communication Services (RCS) to enhance patient engagement by delivering interactive content directly within messages, reducing the need for separate applications. Myron also explores how organizations are using RCS for secure, branded messaging in areas like e-sign consent and patient education. While he acknowledges AI’s potential, he warns against the hype and stresses the importance of regulatory oversight and reducing patient friction through practical technologies like RCS.

Tune in and learn how RCS could transform patient communication and engagement.

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