George Silagadze is the Vice President  of TireConnect, a company that has revolutionized the way tires are sold. He founded the company in 2013 and it was acquired by Bridgestone in 2015. George has worked with Bridgestone to transform the tire sales landscape, revolutionizing the practice through direct referrals and online platforms.

In this episode…

The true definition of entrepreneurship is the ability to recognize a gap in the marketplace, fill it with your own ideas and abilities to satisfy the desires of the consumer. There’s no better example of this than the story of George Silagadze, who combined his background in digital marketing with his frustration getting quotes on tires for his wife’s car. This led him to launch TireConnect, which started as a website called Get New Tires and quickly evolved into a valuable entity that was acquired by Bridgestone.

On this episode of Gain Traction, George Silagadze, Vice President of TireConnect, joins Neal Maier and Matthew Peters to talk about his amazing entrepreneurial journey born out of frustration with a common problem in the tire industry. George tells the origin story of TireConnect, discusses its evolution and how it eventually came to be acquired by Bridgestone.

Here’s a glimpse of what you’ll learn: 

• George Silagadze explains how TireConnect helps tire retailers
• Why George created the brand
• How TireConnect came to be acquired by Bridgestone about two years after being launched
• Where George looks for inspiration to improve the TireConnect’s process for customers
• How George navigates through the complexity of the tire business
• Why TireConnect has been slow to embrace specialty tires
• George shares some helpful advice for others in the tire industry

Resources mentioned in this episode:

• George Silagadze in LinkedIn
• TireConnect
• Bridgestone Tire
• Neal Maier on LinkedIn 
• Matthew Peters on LinkedIn
• Tread Partners

Sponsor for this episode...

This episode is brought to you by Tread Partners. 

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. 

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. 

So, what are you waiting for?

Visit www.treadpartners.com or email [email protected] to learn more.