Tim Thompson is a consultant and Chief Revolution Thinker at RevThink. In this episode, Joel Pilger asks Tim to answer the question: when your studio is ready to hire a full-time salesperson (e.g., an Executive Producer), it’s an exciting time. You have visions of your new EP bringing in fresh clients with exciting projects and fat budgets. Reality check: sales is difficult. And many salespeople – even the good ones – approach the job without knowing what really works. So how do you set up your EP for success? The key is to view sales not as a hope or even a skill, but as a system.