ReWild Your Business

Don't we just love a good story? Well, yes and no. I love the stories that lift and inspire us to do great things, but I'm not so keen on the stories I see business owners telling themselves when it comes to their pricing...

Stories like "My audience can't afford it", "I'm just starting out so I have to go in low", "High ticket clients are problematic and demanding so I'm staying with low ticket offers"

Any of those stories sound familiar?

It's another dose of money mindset work in this week's episode.

Remember, you can apply for a free full 60 minutes of business coaching with me here: gillmoakes.com/book

Resources mentioned in tnis episode:

For info about Beth Kempton's book proposal masterclass: https://dowhatyouloveforlife.com/

Previous money mindset episodes:

#002 - 7 Unpleasant Side-Effects Of Undercharging For Your Service

#003 - How To Charge More Without Losing Clients Or Feeling Guilty

#006 - 3 Mindset Traps That Make Selling Your High Ticket Offer Really Hard

Sign up for my private book-writing audio diary, Writefully Mine:  https://www.gillmoakes.com/writefully-mine

I'm joined this week by the wonderful Gemma Rabbini, founder of Coach and Bloom. Gemma coaches women who are experiencing 'sqiggly career moments' - whether intentional (like maternity leave) or not (like redundancy).

We talk through how important it is when navigating these 'squiggly moments' (can you tell I just love that phrase!) to give ourselves space and time to figure out what we really want.

Gemma's an advocate of being 'wisely selfish' when it comes to prioritising our own needs alongside others'.

Her rebranding of Imposter Syndrome is an absolute game changer - no spoilers - listen in to hear Gemma's new name for it and how a positive paradigm shift changes everything.

Connect with Gemma:
Via LinkedIn: https://www.linkedin.com/in/gemmarabbini/ 
Via her website: www.coachandbloom.co.uk

Other Resources Mentioned:
https://www.topgear.com/ (!!)

Courage is an entrepreneurial non-negotiable. Of course, 'courage' means different things to different people, but when it comes to launching and growing a business you're going to need it in spades.

The problem is there's been a rising trend over the last couple of years that has left some entrepreneurial dreamers with the impression that it's easy to start and grow a business. That they can 'manifest' everything they need, and if it doesn't flow to them, if it feels hard, then they're doing it wrong.

The truth is, for all of us, some things come easily, others need effort, determination, and resilience.

The good news? Everyone has the ability to exercise courage like a muscle. The more we take action in spite of fear, the stronger that muscle grows.

RESOURCES
I mention in this episode that I'm planning to share my book writing journey with my inner circle - my newsletter subscribers - you can subscribe here: https://www.gillmoakes.com/writefully-mine
** Please note I mention this will be via video diary - it's actually an audio diary shared via a private podcast.

Referrals are the BEST leads you’ll ever get. Fact. They are actually 4 times more likely to become paying clients than leads from cold advertising are.

Remember in episode #005 we talked about the FEELINGS you need to generate in prospective clients to drive them to invest in you? Well, referral leads have been primed to trust you, primed to have hope you’ll be able to solve their problem, primed to have confidence in you because the person who’s referring them to you has shared with them the way you made them feel…

In this week's episode, I'm sharing with you my tried and tested formula for getting more referrals.

RESOURCES:

Here's that little template I mentioned - tweak it to suit YOUR voice and your clients, of course.

“I noticed you’re connected with [name] on LinkedIn - that’s someone I’d like to reach out to as I saw [enter something about what they do / who they are / a project they’re working on, that makes you feel you could help them] I believe I can help them with [the outcome you bring about for your clients] - before I contact them, I thought I’d mention it to you first as I’d be happy for you to gift them 2 coaching sessions with me [or any aspect of YOUR service your client could gift] - it would mean that I’d get a personal introduction, and it’s a great way to strengthen relationships within our networks.”

If you'd like to explore this with me further, please apply for a Breakthrough Session: gillmoakes.com/apply

I'm joined this week by the downright awesome Alastair McDermott. Alastair helps invisible experts remove their Cloak of Invisibility and become The Recognized Authority in their field, so they can have more impact and command higher fees.

An author, consultant & business coach, Alastair is also the host of 2 podcasts: The Recognized Authority Podcast and The Specialization Podcast.

Today we're talking about the importance of becoming a specialist as opposed to a generalist, and how that opens the door to so many more opportunities.

Connect with Alastair:
Website: https://therecognizedauthority.com
Podcast: https://therecognizedauthority.com/podcast
Blog: https://therecognizedauthority.com/thinking/ 

Socials:
https://www.linkedin.com/in/alastairmcdermott/ https://twitter.com/WhatStrategy https://www.youtube.com/TheRecognizedAuthority https://www.instagram.com/WhatStrategy/ 

I used to talk to my clients all the time about the ABC of marketing: Authenticity | Bravery | Consistency - thankfully I haven’t had to sacrifice my slick ‘ABC’, but now it’s Authenticity | Bravery | Connection.

Here's the thing... great consistency does not have to mean high frequency. It means showing up as your followers have come to expect you to show up. Showing up in the way they love you to show up. Showing up in a way that impacts them and invites them to become paying clients (quick reminder: that’s why we market our businesses).

As usual, I'm In praise of the AND:

Connection: making your ideal clients feel like you’re speaking directly to them, about the very thing they need help with, in the language they understand.

Consistency: showing up for your ideal clients in a way that’s sustainable for you in the long term.

If this strikes a chord with you, why not apply for a personal breakthrough session with me: gillmoakes.com/apply

Resources Mentioned:

3 Lessons I Learned the Hard Way About Authenticity : https://www.gillmoakes.com/blog/about-authenticity

Oh wow... you're in for a treat this week. I was thrilled for the amazing Jude Charles and I to put our heads together for some entrepreneurial real talk...

For over 15 years, Jude has been producing documentaries for entrepreneurs. He has produced stories for Google, Steve Harvey, and dozens of visionary CEOs.

Jude is the author of Dramatic Demonstration. This book is a roadmap that teaches you how to dig deep to find compelling stories that no one else knows, and then leverage those stories to grow your business.

Jude’s mission is to lead and empower entrepreneurs to have relentless, unwavering courage.

In our conversation together we talk about the power of story telling, self belief and relentless courage.

When you hear Jude repeating 'I am enough' you can FEEL the bravery and the journey that's brought him to the level of authenticity he now exudes.

Connect with Jude:
http://LinkedIn.com/in/judecharles 
http://Twitter.com/judecharles

Be sure to sign up to Jude's private email list too: https://judecharles.co/newsletter
(it's by application - and once accepted you'll see why... he delivers a whole new level of brilliance in his emails)

Ok, all you control freaks out there... this one's for you...

Delegating work to others can be HARD. I get it... it's something I really struggled with for ages.

Putting the work in to mastering the art of delegation is something you'll be so incredibly grateful for as the weight instantly lifts from your shoulders.

In this episode I'm sharing some tips to help you loosen that vice-like grip on control and start reaping the benefit of some support in your business.

Resources mentioned in this episode :
My awesome VA, Emily: https://calendly.com/in-tune-business-solutions/discovery-call

My amazing Podcast Editor, Linah: https://linahmacharia.com/

Asana screenshot: https://www.gillmoakes.com/example-task

BONUS Resource:

20 Questions to ask a potential VA : https://www.gillmoakes.com/VA-Questions

This week I'm joined by the amazing Charlotte Lester, CEO of Burnout Slayer, and we're talking all things Systems (or what I like to call 'how we do things around here'. I LOVE to feel organised in my business... I don't know about you, but when I feel like I'm re-inventing the wheel everytime a simple task has to be carried out, it drives me crazy! My team and I are extremely organised today, but it hasn't always been that way!

In this episode Charlotte talks us through why systems are important, who needs them, what they ACTUALLY are (hint they are not just tech!) and why they are the answer to burnout prevention.

Charlotte is an online business consultant who helps small businesses conquer their operations by utilising the magic of systems!

Her Simple Systems To Scale group program goes live in June - you definitely want to check this out now and get on the waitlist: https://burnout-slayer.com/simple-systems-to-scale-programme/

Find out more about how you can work with Charlotte here:
https://burnout-slayer.com/
https://www.linkedin.com/in/charlottelester/

When clients get the results they want, they're happy clients. Happy clients write glowing testimonials and refer you to other perfect prospects. Happy clients buy from you again... they take the next step to go further with you.

Our friends integrity, transparency and honesty are our closest allies when it comes to giving our clients everything they need to get the most optimal results from working with you...

So, in this week's episode I'm deep diving into some of the ways you can set your clients up so they're absolutely primed to get the results they want, need and expect.

Apply for a 60 minute Breakthrough Coaching Session with Gill here: https://www.gillmoakes.com/apply