Rewriting Real Estate: Millionaire Moves & Modern Tactics Podcast

In this episode, we dive into the fascinating journey of a real estate agent in California's East Bay Area, who transitioned from barbering to real estate investing, eventually becoming a successful realtor. He shares his unique approach to content creation, focusing on 'faceless' home tours that highlight distinctive features of properties. By leveraging platforms like TikTok and Instagram, he has turned video marketing into a significant lead generation tool. The conversation covers the evolution of his strategy, overcoming challenges, maintaining consistency, and the potential of video marketing for new agents. 

🎧 Hosted by: Kimberly Falker

👤 Guest:🖋 Roland Osage – Real Estate Agent & Video Marketing Strategist

⭐ Guest Bio

Roland Osage – Roland is a passionate Bay Area Realtor® and digital storyteller known for his vibrant love of historic homes and commitment to local culture. At East Bay Exclusive, Roland brings an innovative, detail-oriented approach to each transaction, blending market expertise with modern digital marketing to deliver compelling, client-focused results. His unique ability to spotlight homes through social media storytelling makes him a standout voice in today’s competitive landscape. Roland isn’t just selling homes—he’s elevating communities and reshaping the way people experience real estate.

💡 Key Topics Covered

✔️ Faceless video marketing for real estate

✔️ TikTok and Instagram growth strategies

✔️ Building authority through home tours

✔️ Content consistency without burnout

✔️ Converting views into real transactions

📇 Connect with Guest:

🌐 Website → https://www.eastbayexclusive.com/

📷 Instagram → https://instagram.com/roland_osage

📘 Facebook → https://facebook.com/rolandosage

🎙 Follow Kimberly Falker – Rewriting Real Estate:

🌎 Website → https://www.rewritingrealestate.com/

🔗 LinkedIn → https://www.linkedin.com/in/kimberly-falker-j-d-a342a166/

📘 Facebook → https://www.facebook.com/kimberlyhayslettfalker

📷 Instagram → https://www.instagram.com/kimberly_falker/

🔖 Don’t Forget to LIKE 👍, SUBSCRIBE 🔔 & COMMENT 💬 Below!

⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/

In this episode, Kimberly Falker sits down with a seasoned real estate entrepreneur Dustin Brohm to discuss building a business rooted in integrity, long-term thinking, and service. The conversation explores leadership, content creation, brand clarity, and why relationships—not transactions—are the foundation of sustainable success in real estate investing and education.

🎧 Hosted by: Kimberly Falker

👤 Guest:🖋 Dustin Brohm – Real Estate Investor, Educator & Podcaster

⭐ Guest Bio

Dustin Brohm is host of the Massive Agent Podcast, one of the most popular podcasts in real estate. Dustin is a business owner, team leader, and leader of the powerful business building platform, the Massive Agent Society. His podcast was an Inman Innovator of the Year finalist.  He has spoken on stage at Gary Vaynerchuk’s Agent2021, eXpCon, Inman Connect, Real Academy, Sales Mastery, HousingWire Annual, and more. He’s a Realtor in Salt Lake City, UT with a sales organization of over 1000 agents across 30 states

💡 Key Topics Covered

✔️ Values-based leadership in real estate

✔️ Education-first investing

✔️ Podcasting as a growth platform

✔️ Long-term wealth strategies

✔️ Building trust and community

📇 Connect with Guest:

📷 Instagram → https://www.instagram.com/massiveagent/?hl=en

🔗 LinkedIn → https://www.linkedin.com/in/dustinbrohm/

📘 Facebook → https://www.facebook.com/massiveagent/

🎙 Follow Kimberly Falker – Rewriting Real Estate:

🌎 Website → https://www.rewritingrealestate.com/

🔗 LinkedIn → https://www.linkedin.com/in/kimberly-falker-j-d-a342a166/

📘 Facebook → https://www.facebook.com/kimberlyhayslettfalker

📷 Instagram → https://www.instagram.com/kimberly_falker/

🔖 Don’t Forget to LIKE 👍, SUBSCRIBE 🔔 & COMMENT 💬 Below!

⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/

In this episode, Kimberly Falker speaks with real estate investor Brett Chotkevys about his journey from house hacking and fix-and-flips in California to developing luxury assisted living and memory care communities in Texas. Brett shares how he identified market gaps, built a scalable model, and combined real estate expertise with impact-driven entrepreneurship to create long-term wealth and meaningful community change.

🎧 Hosted by: Kimberly Falker

👤 Guest:🖋 Brett Chotkevys – Founder, Platinum Assisted Living

⭐ Guest Bio

Brett Chotkevys is the CEO and co-founder of Assisted Living Mansion, based in Georgetown, Texas. With a background in real estate investing since 2014, he has flipped over 200 properties and now focuses on developing luxury assisted living homes. Brett is known for helping aspiring entrepreneurs co-invest and succeed in the senior care industry, combining business growth with compassionate service.

💡 Key Topics Covered

✔️ House hacking and early real estate investing

✔️ Transitioning from flips to assisted living

✔️ Luxury memory care development

✔️ Scaling a nationwide assisted living model

✔️ Real estate investing with impact

📇 Connect with Guest:

🌐 Website → https://assistedlivingmansion.com/

🔗 LinkedIn → https://www.linkedin.com/in/brett-chotkevys-13a217293/

📘 Facebook → https://www.facebook.com/brett.chotkevys

📷 Instagram → https://www.instagram.com/brettchotkevys/

🎙 Follow Kimberly Falker – Rewriting Real Estate:

🌎 Website → https://www.rewritingrealestate.com/

🔗 LinkedIn → https://www.linkedin.com/in/kimberly-falker-j-d-a342a166/

📘 Facebook → https://www.facebook.com/kimberlyhayslettfalker

📷 Instagram → https://www.instagram.com/kimberly_falker/

🔖 Don’t Forget to LIKE 👍, SUBSCRIBE 🔔 & COMMENT 💬 Below!

⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/

In this episode, Kimberly Falker sits down with top Arizona real estate leader Shannon Gillette to discuss building a standout personal brand through video marketing, faith-driven leadership, and intentional community service. Shannon shares her journey from new construction sales to leading a top all-women team, using YouTube and Instagram to dominate listing marketing, and why client events, culture, and service are the foundation of sustainable real estate success.

🎧 Hosted by: Kimberly Falker

👤 Guest:🖋 Shannon Gillette – Founder & Team Leader, The Gillette Group

💡 Key Topics Covered

✔️ Video-first listing marketing

✔️ Building trust through personal branding

✔️ YouTube and Instagram growth strategies

✔️ Client events and referral systems

✔️ Faith, leadership, and community impact

📇 Connect with Shannon Gillette:

🌐 Website → https://gillettegroupaz.com/

📱 Instagram → https://www.instagram.com/shannon_gillette/?hl=en

🔗 LinkedIn → https://www.linkedin.com/in/shannon-gillette-75260b9

🎙 Follow Kimberly Falker – Rewriting Real Estate:

🌎 Website → https://www.rewritingrealestate.com/

🔗 LinkedIn → https://www.linkedin.com/in/kimberly-falker-j-d-a342a166/

📘 Facebook → https://www.facebook.com/kimberlyhayslettfalker

📷 Instagram → https://www.instagram.com/kimberly_falker/

🔖 Don’t Forget to LIKE 👍, SUBSCRIBE 🔔 & COMMENT 💬 Below!

⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/

In this episode, Kimberly Falker sits down with Byron Lazine to unpack his journey from early real estate failure and bankruptcy to building a high-performing team and co-founding one of the industry’s most influential media platforms. Byron shares hard-earned lessons on mindset, listings, team structure, leadership, content creation, and why full-time commitment and confidence are essential to long-term success in real estate.

🎧 Hosted by: Kimberly Falker

👤 Guest:🖋 Byron Lazine – Team Leader, Real Estate Educator & Co-Founder of BAM

Byron Lazine is the co-founder and CEO of BAM, a real estate media company, and the team leader of The One Team at William Raveis Real Estate in Connecticut, which has closed over $1 billion in residential sales. He co-hosts The Real Word and Knowledge Brokers podcasts and publishes the Hot Sheet, providing market commentary and insights for real estate professionals

💡 Key Topics Covered

✔️ Real estate mindset and resilience

✔️ Listings and inventory leverage

✔️ Team structure and leadership

✔️ Content, branding, and confidence

✔️ Scaling quickly in competitive markets

📇 Connect with Byron Lazine:

🌎 Website → https://byronlazine.com/

🔗 LinkedIn → https://www.linkedin.com/in/byronlazine/

📘 Facebook → https://www.facebook.com/ByronLazine/

🎙 Follow Kimberly Falker – Rewriting Real Estate:

🌎 Website → https://www.rewritingrealestate.com/

🔗 LinkedIn → https://www.linkedin.com/in/kimberly-falker-j-d-a342a166/

📘 Facebook → https://www.facebook.com/kimberlyhayslettfalker

📷 Instagram → https://www.instagram.com/kimberly_falker/

🔖 Don’t Forget to LIKE 👍, SUBSCRIBE 🔔 & COMMENT 💬 Below!

⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/

In this episode, Kimberly Falker sits down with veteran real estate leader Will Penney to unpack what it really takes to build a sustainable, long-term real estate business. Will shares lessons from decades in the industry, why lead generation still matters most, how systems and leverage prevent burnout, and how clear communication, reviews, and consistency separate agents who scale from those who stay stuck.

🎧 Hosted by: Kimberly Falker

👤 Guest:🖋 Will Penney – Real Estate Broker, Team Leader & Coach

⭐ Guest Bio

Will Penney is a 37-year real estate veteran and team leader who has built one of the industry’s most consistently high-producing businesses. Since 1988, he has closed thousands of transactions, typically selling 100–200 homes per year through referrals, repeat clients, and 5-star reviews.

In 2001, Will and his wife Mary founded Penney Real Estate Company, built on exceptional communication, client care, and trust. He is also the creator of Agent 2 Empire, where he coaches agents to scale with proven systems, strong structure, and lasting business models.

💡 Key Topics Covered

✔️ Lead generation fundamentals

✔️ Scaling with systems and leverage

✔️ Avoiding burnout in real estate

✔️ Referral-based business growth

✔️ Reviews and social proof

✔️ Buyer and seller communication

📇 Connect with Will Penney:

🌐 Website → https://penneyrealestate.com/

📱 Instagram → https://www.instagram.com/thewillpenney/

🔗 LinkedIn → https://www.linkedin.com/in/will-penney-192529145/

🎙 Follow Kimberly Falker – Rewriting Real Estate:

🌎 Website → https://www.rewritingrealestate.com/

🔗 LinkedIn → https://www.linkedin.com/in/kimberly-falker-j-d-a342a166/

📘 Facebook → https://www.facebook.com/kimberlyhayslettfalker

📷 Instagram → https://www.instagram.com/kimberly_falker/

🔖 Don’t Forget to LIKE 👍, SUBSCRIBE 🔔 & COMMENT 💬 Below!

⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/

Host Kimberly Falker sits down with influential real estate leader Erik Hatch to uncover his remarkable journey from ministry to becoming one of the most respected coaches, team builders, and philanthropists in the industry. Erik shares the life experiences that shaped him, the systems behind his massive growth, the power of community, and how he uses real estate to change lives—both in business and in global humanitarian work.

🎧 Hosted by: Kimberly Falker

👤 Guest:🖋 Erik Hatch – Real Estate Leader, Coach, Author & Founder of Hatch Coaching

⭐ Guest Bio 

Erik Hatch is the founder of Hatch Coaching and Hatch Realty, a Fargo-based real estate organization with over 8,000 home sales. A two-time TEDx speaker and bestselling author, he has delivered keynotes and trainings for organizations including Microsoft, Zillow, United Way, and North Dakota State University, and is the creator of the Hatch Summit.

💡 Key Topics Covered

✔️ Erik’s transition from ministry to real estate

✔️ Breaking addiction & rebuilding with discipline

✔️ The systems behind 8,000+ home sales

✔️ Why leadership determines business outcomes

✔️ Coaching, masterminds & community growth

✔️ Philanthropy & rescuing children worldwide

📇 Connect with Erik Hatch:

🌐 Website → http://hatchcoaching.com/

🎙 Follow Kimberly Falker – Rewriting Real Estate:

🌎 Website → https://www.rewritingrealestate.com/

🔗 LinkedIn → https://www.linkedin.com/in/kimberly-falker-j-d-a342a166/

📘 Facebook → https://www.facebook.com/kimberlyhayslettfalker

📷 Instagram → https://www.instagram.com/kimberly_falker/

🔖 Don’t Forget to LIKE 👍, SUBSCRIBE 🔔 & COMMENT 💬 Below!

⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/

In this episode, host Kimberly Falker sits down with Juan Alcala to uncover his remarkable journey from musician to thriving real estate entrepreneur. Juan shares the honest truth about starting over, building a business from scratch, and how YouTube transformed everything. This conversation is packed with real insights on resilience, authenticity, and creating opportunity through service.

🎧 Hosted by: Kimberly Falker

👤 Guest:🖋 Juan Alcala – Real Estate Entrepreneur & YouTube Creator

💡 Key Topics Covered

✔️ Starting real estate from scratch in a new state

✔️ Transforming education into a marketing engine

✔️ Why consistency outperforms perfection

✔️ Serving clients with honesty and clarity

✔️ Building a business around lifestyle and purpose

📇 Connect with Juan Alcala:

🌐 Website → https://thattampalife.com/

🎙 Follow Kimberly Falker – Rewriting Real Estate:

🌎 Website → https://www.rewritingrealestate.com/

🔗 LinkedIn → https://www.linkedin.com/in/kimberly-falker-j-d-a342a166/

📘 Facebook → https://www.facebook.com/kimberlyhayslettfalker

📷 Instagram → https://www.instagram.com/kimberly_falker/

🔖 Don’t Forget to LIKE 👍, SUBSCRIBE 🔔 & COMMENT 💬 Below!

⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/

In this energizing conversation, host Kimberly Falker sits down with ultra-creative real estate leader Noelle Nielsen to explore how originality, storytelling, and bold ideas can transform a real estate business. From her viral Realtor Boy series to her unconventional team-building strategies, Noelle shares how creativity, community, and courage helped her grow fast—and why agents should embrace fun, authenticity, and relationships to thrive.

🎧 Hosted by: Kimberly Falker

👤 Guest:🖋 Noelle Nielsen – Real Estate Broker, Creative Marketer & Team Builder

⭐ Guest Bio:

Noelle Nielsen is the Broker-Owner of Minnesōtan with Real Broker, a Minnesota-based cloud brokerage she built after transitioning from a career as an attorney. She led a network of over 600 agents at eXp Realty and later stood out for her marketing excellence—earning the Best New to Real Storytelling Video (Long Form) Award at Real Brokerage’s 2024 Agent Brand Awards.

💡 Key Topics Covered:

✔️ How the viral Realtor Boy series began✔️ Building business through creativity & storytelling

✔️ The importance of community for agents

✔️ Why “invitation culture” transforms careers

✔️ Creative processes for video & branding

✔️ Starting over in a new market

📇 Connect with Noelle Nielsen:

🌐 Website → https://minnesotan.com/

🔗 LinkedIn → https://www.linkedin.com/in/noellenielsen

🎙 Follow Kimberly Falker – Rewriting Real Estate:

🌎 Website → https://www.rewritingrealestate.com/

🔗 LinkedIn → https://www.linkedin.com/in/kimberly-falker-j-d-a342a166/

📘 Facebook → https://www.facebook.com/kimberlyhayslettfalker

📷 Instagram → https://www.instagram.com/kimberly_falker/

🔖 Don’t Forget to LIKE 👍, SUBSCRIBE 🔔 & COMMENT 💬 Below!

⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/

Host Kimberly Falker sits down with seasoned Tampa Bay realtor Melanie Atkinson to unpack her seven-year YouTube journey, how evergreen content fueled long-term lead generation, and the realities behind balancing production, authenticity, and a thriving real estate career. Melanie shares insights on market shifts, data-driven storytelling, and why agents should focus on what truly serves buyers—not clickbait.

🎧 Hosted by: Kimberly Falker

👤 Guest:🖋 Melanie Atkinson – Tampa Bay Realtor & YouTube Creator

⭐ Guest BioMelanie Atkinson is a Tampa Bay real estate agent with over 17 years of experience and deep local expertise. She’s also the creator of the YouTube channel Melanie Loves Tampa Bay, where thousands turn to her for insights on the market, neighborhoods, and life in Florida. Originally from Ft. Myers and a Tampa resident for over 25 years, Melanie is a proud mom of three, a true “house geek,” and a fan of local events and adventures.

💡 Key Topics Covered

✔️ Building a YouTube channel as a real estate agent

✔️ The realities of production time, cost, and burnout

✔️ Why evergreen content creates long-term ROI

✔️ Data-centered storytelling vs. clickbait trends

✔️ How Melanie would rebuild her business in a new market

📇 Connect with Melanie:

🌐 Website → https://melanielovestampabay.com/

📘 Facebook → https://www.facebook.com/melanielovestampabay/

📷 Instagram → https://instagram.com/melanielovestampabay

📺 YouTube → https://www.youtube.com/c/melanielovestampabay

🎙 Follow Kimberly Falker – Rewriting Real Estate:

🌎 Website → https://www.rewritingrealestate.com/

🔗 LinkedIn → https://www.linkedin.com/in/kimberly-falker-j-d-a342a166/

📘 Facebook → https://www.facebook.com/kimberlyhayslettfalker

📷 Instagram → https://www.instagram.com/kimberly_falker/

🔖 Don’t Forget to LIKE 👍, SUBSCRIBE 🔔 & COMMENT 💬 Below!

⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/