Rewriting Real Estate: Millionaire Moves & Modern Tactics Podcast

Rewriting Real Estate: Millionaire Moves & Modern Tactics Podcast

By Kimberly FalkerBusiness
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Rewriting Real Estate: Millionaire Moves & Modern Tactics Podcast episodes

  • From High School to High Stakes: Mastering Real Estate Wholesaling - EP 10

    In this episode of Rewriting Real Estate, host Kimberly Falker sits down with 24-year-old powerhouse investor and wholesaler Vayna Jerabek. Starting her real estate career at just 18, Vayna shares how she built a thriving business in the competitive Seattle market without ever going to college. From her first $16,000 deal to leading a 30-person team, she reveals how courage, discipline, and systems helped her scale a multi-six-figure wholesaling business before turning 25.

    🎧 Hosted by: Kimberly Falker

    👤 Guest:🖋 Vayna Jerabek – Real Estate Investor, Wholesaler & Team Leader

    Vayna Jerabek is a real estate broker and team lead at Michael J Real Estate in Seattle, Washington. Over her 9 years of experience, she has completed 65 transactions with an average sale price around $503K. Vayna is recognized as a social-media leader in real estate, featured for her content on platforms like TikTok, Instagram, and YouTube, where she educates emerging investors and realtors.

    💡 Key Topics Covered:

    ✔️ Starting a real estate career at 18 without college

    ✔️ Building a successful wholesaling business

    ✔️ Training and mentoring young real estate professionals

    ✔️ Systems and mindset for sustainable success

    ✔️ Creating freedom through entrepreneurship

    📇 Connect with Vayna Jerabek:

    🔗 LinkedIn → linkedin.com/in/vaynajerabek

    📘 Facebook → https://www.facebook.com/p/Vayna-Jerabek-100009012468382/

    📷 Instagram → https://www.instagram.com/vay.namae/

    🎙 Follow Kimberly Falker – Rewriting Real Estate:

    🌎 Website → https://www.rewritingrealestate.com/

    🔗 LinkedIn → https://www.linkedin.com/in/kimberly-falker-j-d-a342a166/

    📘 Facebook → https://www.facebook.com/kimberlyhayslettfalker

    📷 Instagram → https://www.instagram.com/kimberly_falker/

    🔖 Don’t Forget to LIKE 👍, SUBSCRIBE 🔔 & COMMENT 💬 Below!

    ⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/

    32 min
  • From Law to Listings: Reinventing Success Through Authentic Marketing - EP 9

    Krys Benyamein’s journey from trial lawyer to top-performing real estate agent is one of courage, reinvention, and creativity. In this episode, host Kimberly Falker explores how Krys turned his storytelling and courtroom experience into a powerhouse real estate brand—built on video, consistency, and authentic connection. Discover how embracing social media, balancing family and business, and finding joy in the grind shaped his remarkable career.

    🎧 Hosted by: Kimberly Falker

    👤 Guest: Krys Benyamein — Realtor, Content Creator, Speaker

    Krys Benyamein is a top‐producing Southern California real estate agent, former attorney, and standout content creator known for his video-first marketing approach. As the driving force behind Estate of Grace Real Estate, Krys closes over 100 homes per year, helping lead a team to that high volume through smart listing marketing and post-sale conversion strategies.

    💡 Key Topics Covered:

    ✅ Transitioning careers with purpose and resilience

    ✅ Building a video-first real estate brand

    ✅ Consistency over perfection in social media

    ✅ How to balance business, family, and creativity

    ✅ Finding joy and community in the work you love

    📇 Connect with Krys Benyamein:

    📘 Facebook → https://www.facebook.com/krystopherbenyameinrealtor/

    📷 Instagram → https://www.instagram.com/krysbenyamein/?hl=en

    🎙 Follow Kimberly Falker – Rewriting Real Estate:

    🌎 Website → https://www.rewritingrealestate.com/

    🔗 LinkedIn → https://www.linkedin.com/in/kimberly-falker-j-d-a342a166/

    📘 Facebook → https://www.facebook.com/kimberlyhayslettfalker

    📷 Instagram → https://www.instagram.com/kimberly_falker/

    🔖 Don’t Forget to LIKE 👍, SUBSCRIBE 🔔 & COMMENT 💬 Below!

    ⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/

    57 min
  • From Music to Real Estate: Leveraging AI and Authenticity - EP 8

    In this episode, Adam Gillespie shares his journey from being a 10th-grade dropout and musician to a successful real estate professional. He discusses his initial struggles, the transition to real estate, and how leveraging AI has significantly streamlined his business processes. Adam also highlights the similarities between marketing music and real estate, his unique approach to client relations, and his coaching program Apex Elite AI, designed to help realtors integrate AI effectively. Tune in to learn about his community involvement strategies and the future potential of AI in the real estate industry. 

    🎧 Hosted by: Kimberly Falker

    👤 Guest: Adam Gillespie – Entrepreneur | Business Coach | Speaker

    ⭐ Guest Bio:Adam Gillespie is a Denver-based realtor and AI/CRM coach, revolutionizing real estate operations with cutting-edge automation. Winner of the 2024 Inman AI Award, Adam is the founder of Agent Prompt University and Founder of Apex Elite AI, helping agents scale with AI-driven systems. As a speaker, coach, and tech strategist with The Wolfpack at eXp Realty, he empowers thousands of agents worldwide with smarter lead nurturing, client management, and AI-powered business strategies.

    💡 Key Topics Covered:

    ✔️ Systems for efficiency & growth

    ✔️ Mindset shifts to scale

    ✔️ Leadership habits for freedom

    ✔️ Working on your business, not just in it

    📇 Connect with Adam Gillespie:

    📷 Instagram → https://www.instagram.com/adamgillespie_ai/#

    📘 Facebook → https://www.facebook.com/adamgillespieai/

    🎙 Follow Kimberly Falker – Rewriting Real Estate:

    🌎 Website → https://www.rewritingrealestate.com/

    🔗 LinkedIn → https://www.linkedin.com/in/kimberly-falker-j-d-a342a166/

    📘 Facebook → https://www.facebook.com/kimberlyhayslettfalker

    📷 Instagram → https://www.instagram.com/kimberly_falker/

    🔖 Don’t Forget to LIKE 👍, SUBSCRIBE 🔔 & COMMENT 💬 Below!

    ⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/

    51 min
  • Building Community Through Local Content - EP 7

    In this episode of Rewriting Real Estate, host Kimberly Falker talks with Alyssa Curnutt, a REALTOR® and former TV news professional, about how she built her real estate brand through hyperlocal Instagram content. Alyssa shares her journey from traditional marketing to video storytelling, highlighting local businesses and connecting authentically with her audience. She discusses the power of consistency, smart time management, and practical content tools to help agents grow their business through social media.

    🎧 Hosted by: Kimberly Falker

    👤 Guest:🖋 Alyssa Curnutt – REALTOR®, Spokane, WA

    Alyssa Curnutt is a Realtor®️ based in Washington, where she helps clients navigate buying and selling homes with a focus on personalized service and market knowledge. She actively shares real estate insights and community highlights through her social media platforms, connecting with clients and followers across Instagram, Facebook, and more.

    💡 Key Topics Covered:

    ✔️ How to create effective local video content

    ✔️ Turning consistency into conversions

    ✔️ Balancing creativity and time management

    ✔️ Building authentic community relationships

    📇 Connect with Alyssa Curnutt:

    📱 Instagram → https://www.instagram.com/alyssacurnutt/#

    🎙 Follow Kimberly Falker – Rewriting Real Estate:

    🌎 Website → https://www.rewritingrealestate.com/

    🔗 LinkedIn → https://www.linkedin.com/in/kimberly-falker-j-d-a342a166/

    📘 Facebook → https://www.facebook.com/kimberlyhayslettfalker

    📷 Instagram → https://www.instagram.com/kimberly_falker/

    🔖 Don’t Forget to LIKE 👍, SUBSCRIBE 🔔 & COMMENT 💬 Below!

    ⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/

    43 min
  • Building Business with a Camera and Confidence - EP 6

    In this episode of Rewriting Real Estate, host Kimberly Falker interviews Dallas-based agent Lacey Brutschy on how she built an 80% referral business using TikTok. Lacey shares how she crafts content for investors, converts leads with consistent branding, and overcame early fears of video. Learn how batch filming, honest data, and authenticity helped her close over $15 million annually—and how any agent can start showing up, even without filters or followers.

    🎧 Hosted by: Kimberly Falker

    👤 Guest:🏡 Lacey Brutschy – Realtor | Real Estate Content Strategist | Investor-Focused Agent

    ⭐ Guest Bio:

    Lacey Brutschy is a top-producing Dallas real estate agent known for converting TikTok views into real-world closings. With a background in film and a sharp eye for investment strategy, she’s built a business powered by data-driven social content, earning 80% of her leads directly from social media. Lacey is also a speaker and mentor for agents learning to brand themselves through video.

    💡 Key Topics Covered:

    ✔️ Creating lead-gen TikToks that convert

    ✔️ Investor-focused video content

    ✔️ Simple tools, strong branding, repeatable process

    ✔️ Advice for agents afraid to start

    ✔️ The difference between posting and closing

    📇 Connect with Lacey Brutschy:

    📘 Facebook → https://www.facebook.com/LaceyBrutschyRealtor/

    🌐 Website → https://theadvisoryteamdallas.com/

    🔗 LinkedIn → https://www.linkedin.com/in/lacey-brutschy-04575016/

    🎙 Follow Kimberly Falker – Rewriting Real Estate:

    🌎 Website → https://www.rewritingrealestate.com/

    🔗 LinkedIn → https://www.linkedin.com/in/kimberly-falker-j-d-a342a166/

    📘 Facebook → https://www.facebook.com/kimberlyhayslettfalker

    📷 Instagram → https://www.instagram.com/kimberly_falker/

    🔖 Don’t Forget to LIKE 👍, SUBSCRIBE 🔔 & COMMENT 💬 Below!

    ⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/

    27 min
  • Branding Out Loud: Building a Real Estate Voice on Social - EP 5

    In this episode of Rewriting Real Estate, host Kimberly Falker talks with social media strategist and real estate agent Ed Stulak about showing up authentically online. From launching his career on Instagram to writing a book and mentoring agents, Ed shares how to find your voice, create fun and sticky content, and build real community through branding. If you’ve ever hesitated to post or wondered how to stand out, this episode will help you embrace your edge—and your camera roll.

    🎧 Hosted by: Kimberly Falker

    👤 Guest:🏡 Ed Stulak – Realtor | Social Media Coach | Author of Expose Yourself

    ⭐ Guest Bio:Ed Stulak is the team leader of Orbis Group and a social media shark to over 88,000 followers worldwide and growing. Through developing his online popularity, he has shared the stage with names like Ryan Serhant, James Harris, Tamir Poleg and several other business leaders. Named top digital industry hustler to watch by Realtor Magazine, today, Ed leads his team to transacting over 187 homes a year and helps others in the industry build a brand and business online that matters.

    💡 Key Topics Covered:

    ✔️ Making content that’s fun, not forced

    ✔️ Tips for camera-shy or stuck agents

    ✔️ What five content types grab attention

    ✔️ The path to building a recognizable voice

    ✔️ Why personal branding matters more than followers

    📇 Connect with Ed Stulak:

    📘 Facebook → https://www.facebook.com/Edstulak1181/

    📷 Instagram → https://www.instagram.com/edstulak/

    🌐 Website → https://edstulak.com/

    🎙 Follow Kimberly Falker – Rewriting Real Estate:

    🌎 Website → https://www.rewritingrealestate.com/

    🔗 LinkedIn → https://www.linkedin.com/in/kimberly-falker-j-d-a342a166/

    📘 Facebook → https://www.facebook.com/kimberlyhayslettfalker

    📷 Instagram → https://www.instagram.com/kimberly_falker/

    🔖 Don’t Forget to LIKE 👍, SUBSCRIBE 🔔 & COMMENT 💬 Below!

    ⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/

    36 min
  • The Sustainable Way to Build a Real Estate Business - EP 4

    In this episode of Rewriting Real Estate, host Kimberly Falker chats with team leader and real estate coach Darren Langille about building a business that lasts. From engineering roots to founding a brokerage and leading 100+ agents, Darren shares lessons in scaling with intention, choosing the right systems, and avoiding the overwhelm of shiny objects. Whether you're an agent or team leader, this episode will help you simplify, focus, and grow.

    🎧 Hosted by: Kimberly Falker

    👤 Guest:

    🏡 Darren Langille – Team Leader | Real Estate Coach | Host, The ReEducation Experience Podcast

    ⭐ Guest Bio:Darren Langille is a former engineer turned top-producing agent, brokerage founder, and real estate coach based in Calgary. As the head of Redline, he’s helped hundreds of agents grow with clarity and purpose. Through his coaching, podcast, and leadership at Atlas Alliance, Darren helps realtors simplify their systems, scale sustainably, and stay focused on what really moves the needle.

    💡 Key Topics Covered:

    ✔️ Building systems that support—not overwhelm—you

    ✔️ The power of daily wrap-ups and weekly planning

    ✔️ Why organic growth is better than overhiring

    ✔️ Letting go of control and hiring help the right way

    ✔️ What real estate success really looks like behind the scenes

    📇 Connect with Darren Langille:

    🌎 Website → https://www.darrenlangille.com/

    🔗 LinkedIn → https://www.linkedin.com/in/darren-langille-45b6211b/

    📘 Facebook → https://www.facebook.com/redlinedarren/

    📷 Instagram → https://www.instagram.com/darrenlangille/

    🎙 Follow Kimberly Falker – Rewriting Real Estate:

    🌎 Website → https://www.rewritingrealestate.com/

    🔗 LinkedIn → https://www.linkedin.com/in/kimberly-falker-j-d-a342a166/

    📘 Facebook → https://www.facebook.com/kimberlyhayslettfalker

    📷 Instagram → https://www.instagram.com/kimberly_falker/

    🔖 Don’t Forget to LIKE 👍, SUBSCRIBE 🔔 & COMMENT 💬 Below!

    ⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/

    47 min
  • The Power of Local: Turning Content Into Clients - EP 3

    In this episode of Rewriting Real Estate, host Kimberly Falker talks with Charleston-based agent Bill Olson about how he built a thriving real estate business through hyper-local Instagram content. Bill shares his approach to reporting local news, zoning developments, and community projects to grow a loyal audience—and turn followers into leads. He offers a blueprint for agents looking to build influence and authority through video, even without a budget, listings, or experience.

    🎧 Hosted by: Kimberly Falker

    👤 Guest:🏡 Bill Olson – Realtor | Community Content Creator | Charleston, SC

    ⭐ Guest Bio:Bill Olson is a Charleston-based real estate agent and content creator who has used hyper-local news coverage on Instagram to grow his brand from 1,400 to over 40,000 followers in under a year. His community-first approach to content has generated over 75% of his business, while establishing him as a go-to source for news, development, and lifestyle in the Charleston area.

    💡 Key Topics Covered:

    ✔️ How to grow your business without cold calls or ads

    ✔️ Making content a daily habit—even with zero listings

    ✔️ Tools and systems for quick video production

    ✔️ Starting in a new market with strategy and speed

    ✔️ Growing a following without sacrificing trust

    📇 Connect with Bill Olson:

    📷 Instagram → https://www.instagram.com/the.bill.olson/

    📘 Facebook → https://www.facebook.com/BilliamOlson/

    🌐 Website → https://livinginchs.com/

    🎙 Follow Kimberly Falker – Rewriting Real Estate:

    🌎 Website → https://www.rewritingrealestate.com/

    🔗 LinkedIn → https://www.linkedin.com/in/kimberly-falker-j-d-a342a166/

    📘 Facebook → https://www.facebook.com/kimberlyhayslettfalker

    📷 Instagram → https://www.instagram.com/kimberly_falker/

    🔖 Don’t Forget to LIKE 👍, SUBSCRIBE 🔔 & COMMENT 💬 Below!

    ⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/

    36 min
  • Building Resilient Real Estate Businesses Through Leadership and Coaching - EP 2

    In this episode of Rewriting Real Estate, host Kimberly Falker speaks with real estate leader and coach Phil Gerdes. Phil shares his journey from retiring early to becoming a top-producing solo agent, building a team, and launching Shift Immersive Coaching. He reveals his philosophy on balancing business and family, the power of presence, and why failure is essential for growth. Phil also dives into his coaching methods, leadership values, and creating systems that help agents thrive.

    🎧 Hosted by: Kimberly Falker

    👤 Guest:🖋 Phil Gerdes – Real Estate Team Leader, Speaker & Founder of Shift Immersive Coaching

    ⭐ Guest Bio:Phil Gerdes built his real estate career through hands-on experience. Every deal and challenge helped shape a practical approach rooted in action, not theory. Over time, he’s developed a clear, consistent method for navigating the industry with focus and intent.

    As the founder of Shift Immersive Coaching, Phil designed a program that offers real estate professionals structured, affordable guidance. The coaching emphasizes strategy, real connection, and real-world execution—providing tools that support sustainable growth rather than short-term hype.

    His approach is simple: strong connection and strategic clarity are essential. Through systems like SOPs, KPIs, the Profitable Persuasion Method, and a three-level coaching model, Phil works with agents, team leaders, and executives to help them operate with greater precision and purpose.

    💡 Key Topics Covered:

    ✔️ Building a real estate career after early retirement

    ✔️ Why presence matters in business and family life

    ✔️ The importance of failure in success

    ✔️ Coaching, persuasion, and leadership strategies

    📇 Connect with Phil Gerdes:

    📘 Facebook → https://www.facebook.com/philgerdes/

    📷 Instagram → https://www.instagram.com/philgerdes/

    🔗 LinkedIn → https://www.linkedin.com/in/philgerdes/

    🎙 Follow Kimberly Falker – Rewriting Real Estate:

    🌎 Website → https://www.rewritingrealestate.com/

    🔗 LinkedIn → https://www.linkedin.com/in/kimberly-falker-j-d-a342a166/

    📘 Facebook → https://www.facebook.com/kimberlyhayslettfalker

    📷 Instagram → https://www.instagram.com/kimberly_falker/

    🔖 Don’t Forget to LIKE 👍, SUBSCRIBE 🔔 & COMMENT 💬 Below!

    ⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/

    39 min
  • Creating Community Through Events and Connection - EP 1

    In this episode of Rewriting Real Estate, host Kimberly Falker chats with Simply Texas founder Kim Dean about how intentional events, authentic relationships, and community-building have helped her grow a successful business. From client gatherings to industry retreats and national real estate cruises, Kim shares how leaning into collaboration and connection—not cold calls—has led to lasting partnerships and referrals. Whether you're a new agent or building a brand, this conversation reveals how to grow by giving.

    🎧 Hosted by: Kimberly Falker

    👤 Guest:🏡 Kim Dean – Founder, Simply Texas | Real Estate Entrepreneur | Event Strategist

    💡 Key Topics Covered:

    ✔️ Event strategies that grow real estate business

    ✔️ Boutique brokerage building lessons

    ✔️ Creating retreats that agents return to every year

    ✔️ Turning authenticity into attraction

    ✔️ Using connection to fuel referrals across the U.S.

    📇 Connect with Kim Dean:

    🌎 Website → https://www.gosimplytexas.com/

    🔗 LinkedIn → https://www.linkedin.com/in/simplykimdean/

    📘 Facebook → https://www.facebook.com/kim.dean17/

    📷 Instagram → https://www.instagram.com/simplykimdean/?hl=en

    🎙 Follow Kimberly Falker – Rewriting Real Estate:

    🌎 Website → https://www.rewritingrealestate.com/

    🔗 LinkedIn → https://www.linkedin.com/in/kimberly-falker-j-d-a342a166/

    📘 Facebook → https://www.facebook.com/kimberlyhayslettfalker

    📷 Instagram → https://www.instagram.com/kimberly_falker/

    🔖 Don’t Forget to LIKE 👍, SUBSCRIBE 🔔 & COMMENT 💬 Below!

    ⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/

    34 min

About Rewriting Real Estate: Millionaire Moves & Modern Tactics Podcast

From the publisher's feed

Welcome to Rewriting Real Estate: Millionaire Moves & Modern Tactics—the podcast for growth-minded agents ready to ditch outdated strategies and build bold, scalable businesses. Hosted by Kimberly…