In a world where inboxes are overflowing and attention is limited, email isn’t dead, it just needs a new approach. The organizations seeing results today aren’t sending more, they’re sending smarter. By focusing on relevance, timing, and human connection, email can still be one of the most powerful tools in your engagement strategy.

In this episode, Marcie Maxwell sits down with Charlotte Conmy, Associate Director of National Marketing at the Crohn’s & Colitis Foundation. Charlotte brings a unique perspective shaped by experience on both the program and marketing sides of peer-to-peer fundraising. She shares how her team is rethinking email from the ground up, moving away from rigid calendars and toward behavior-driven communication that meets supporters where they are.

Charlotte dives into how segmentation, real-time data, and emerging tools like AI are helping her team deliver more personalized, timely messages. She also unpacks how to balance storytelling with action, collaborate across national and local teams, and integrate email with other channels like texting to create a seamless supporter journey.

Together, we’ll explore:

• Rethinking cadence and segmentation to reduce fatigue and increase relevance
• Balancing storytelling, calls to action, and clarity in every email
• Integrating email with texting and local outreach to drive deeper engagement

Mentioned Links

• crohnscolitisfoundation.org
• takesteps.crohnscolitisfoundation.org
• teamchallenge.crohnscolitisfoundation.org

Stay Connected on LinkedIn

• Connect with Charlotte
• Connect with Marcie
• Connect with the Peer-to-Peer Professional Forum

• (00:00) - Welcome to The P2P Soap Box