Rich & Thin™ Radio

If you want more customers and more revenues, your offers must convey confidence. Today we’re going to discuss three features of a low-confidence offer, and how they keep you from getting what you want in business and in life. If you need some help and want to book a session to talk to me, go to richandthin.com, where you can access my calendar and schedule a free but very valuable call with me.

Do you know of a business that ignores its customers? Their complaints fall on deaf ears. If you don’t have the business and body you want, chances are good there are some voices you’re ignoring that are trying to tell you some very important things. Listen to this episode to hear about a small, barely discernable voice that I finally heard, and how it profoundly changed my relationship with my body.

“Expect to fail” is the advice we generally get when we’re out there marketing something new. This is horrible advice. No marketing message is guaranteed to succeed, but it’s only the ill-considered messages that we should expect to fail, and the cost of distributing an ill-considered message is intolerably high. Listen to this episode to find out exactly what this cost is, and how you can avoid it.

If you don’t know how to make effective offers, you are losing money. And the lost money is the tip of the iceberg. You’re also missing out on sleep, friends, the ability to live where you want, work when you want and with whom you want. Listen to this episode to find out why making effective offers is the one thing you need to do to earn money and have an amazing life.

Body monsters are limiting thoughts lurking in your brain. They’re thoughts that put weight on your body because they make us feel out of control around food, and they make us feel shameful of our bodies. Listen to this episode to learn about two recent victories I had in slaying body monsters. They may help you slay some monsters that are hanging out in your own head.

A monster keeps you from getting where you want to go. Some monsters are real—like a barracuda lurking beneath your boat. Most of the monsters that keep us from getting where we want to go exist wholly in our minds. In today’s episode, we talk about slaying the mental monsters that are standing between you, the people you want to serve, and the wealth you want to create.

We’ve all heard, and experienced, how stress leads to weight gain, but the opposite is also true. Not enough of the right kind of stress also leads to weight gain. Listen to this episode to learn about the two kinds of stress, distress and eustress, and why decreasing distress and increasing eustress will help you get the body you want, the business you want, and ultimately the life you want.

What does every business need? An effective offer. If you have this, you’re on your way. If you don’t have an effective offer, you don’t have a business, because you won’t have customers or revenue. Effective offers are critical, but many entrepreneurs have a hard time developing them, and often they’re reluctant to deliver them. Listen to this episode to find out why this happens, and what the solution is. https://richandthin.com/56.

Negative Judgments are ill-considered opinions that are formed quickly, and held dearly. Why do they matter? Because they undermine wealth-creation in more ways than we can count. Today I discuss one way that negative judgments about others undermine your business, and one way that negative judgments about yourself undermine your body.

How are you doing on your big dream for 2019? Go to www.richandthin.com/54, scroll to the bottom of the transcript and leave a comment to share your big dream and give us an update on how it’s going. Also in this episode, I describe a moment when I was thinking of quitting on my dream, why I didn’t, and how my dreams are progressing this year.