Rick Bosley - Business & Real Estate

In this episode Rick talks about the basics and tips for an open house event. 

He discusses in this video what you need to put in place before the open house, what to do during the open house, and how after the open house you can follow up with the leads you received at the open house.

Let's join Rick as we progress through the Keller Williams course 36-12-3 as this video will show us how we can make the most out of an open house event by taking action to make it as beneficial as possible.

Rick Bosley, Team Leader and Owner of The Bosley Team and 3L Coaching, turns the art of real estate into an easy to learn and enjoyable experience in this series. Real Estate Made Simple. 

If you want to know the ins and outs of real estate, Rick Bosley’s got you covered. Bringing with him years of experience leading successful teams at Keller Williams, one of the world’s leading and largest real estate firms, and running his own business, Rick shares some of the most valuable lessons he’s learned to help you succeed—whether you’re a buyer, seller, REALTOR®, or Entrepreneur.

Rick Bosley

The Bosley Team at Keller Williams

3L Coaching LLC

321-277-5791

http://TheBosleyTeam.com/ 

[email protected] 

You can also listen to Rick talk to friends and professionals in and out of the real estate industry on his podcast!

- Apple Podcasts - https://podcasts.apple.com/us/podcast/real-estate-made-simple/id1473998689 

- Spotify - https://open.spotify.com/show/7a3g1YAxxPvQwkfec9OCf3 

Follow Rick and The Bosley Team on socials!

- Facebook - https://web.facebook.com/BosleyRick 

- Instagram - https://www.instagram.com/TheBosleyTeam 

- LinkedIn - https://www.linkedin.com/in/bosleyrick 

- Twitter - https://twitter.com/bosleyrick 

Subscribe to our YouTube channel!

https://www.youtube.com/@TheBosleyTeam 

This week, Rick discusses the nature of lead farming in general and how to systematically maintain it in order to give you the yield or output that you are hoping for in the end. 

His definition of farming continues to be divided into three types: Geographical farming, Demographic farming, and Psychographic farming.

Working on addressing the myths around lead farming in order to prevent it from occurring. There are tons of systems that we can develop in order to dominate those areas and where we can lead the market as a result. 

Rick Bosley, Team Leader and Owner of The Bosley Team and 3L Coaching, turns the art of real estate into an easy to learn and enjoyable experience in this series. Real Estate Made Simple. 

If you want to know the ins and outs of real estate, Rick Bosley’s got you covered. Bringing with him years of experience leading successful teams at Keller Williams, one of the world’s leading and largest real estate firms, and running his own business, Rick shares some of the most valuable lessons he’s learned to help you succeed—whether you’re a buyer, seller, REALTOR®, or Entrepreneur.

Rick Bosley
The Bosley Team at Keller Williams
3L Coaching LLC
321-277-5791
http://TheBosleyTeam.com/ 
[email protected] 

You can also listen to Rick talk to friends and professionals in and out of the real estate industry on his podcast!
- Apple Podcasts - https://podcasts.apple.com/us/podcast/real-estate-made-simple/id1473998689 
- Spotify - https://open.spotify.com/show/7a3g1YAxxPvQwkfec9OCf3 

Follow Rick and The Bosley Team on socials!
- Facebook - https://web.facebook.com/BosleyRick 
- Instagram - https://www.instagram.com/TheBosleyTeam 
- LinkedIn - https://www.linkedin.com/in/bosleyrick 
- Twitter - https://twitter.com/bosleyrick  

Subscribe to our YouTube channel!
https://www.youtube.com/@TheBosleyTeam  

On this episode, Rick takes us back to a couple of weeks back when he had the first opportunity to be interviewed by his coach and mentor, John Sprague for the first time in his career.

 Talking about what he went through to stabilize his business and what he went through to make it viable. 

Their conversation went on to discuss how the MREA book helped him chart out what he needs to do to have a successful business and how it helped him figure out what he needs to do.

Rick Bosley, Team Leader and Owner of The Bosley Team and 3L Coaching, turns the art of real estate into an easy to learn and enjoyable experience in this series. Real Estate Made Simple. 

If you want to know the ins and outs of real estate, Rick Bosley’s got you covered. Bringing with him years of experience leading successful teams at Keller Williams, one of the world’s leading and largest real estate firms, and running his own business, Rick shares some of the most valuable lessons he’s learned to help you succeed—whether you’re a buyer, seller, REALTOR®, or Entrepreneur.

Rick Bosley
The Bosley Team at Keller Williams
3L Coaching LLC
321-277-5791
http://TheBosleyTeam.com/ 
[email protected] 

You can also listen to Rick talk to friends and professionals in and out of the real estate industry on his podcast!
- Apple Podcasts - https://podcasts.apple.com/us/podcast/real-estate-made-simple/id1473998689 
- Spotify - https://open.spotify.com/show/7a3g1YAxxPvQwkfec9OCf3 

Follow Rick and The Bosley Team on socials!
- Facebook - https://web.facebook.com/BosleyRick 
- Instagram - https://www.instagram.com/TheBosleyTeam 
- LinkedIn - https://www.linkedin.com/in/bosleyrick 
- Twitter - https://twitter.com/bosleyrick  

Subscribe to our YouTube channel!
https://www.youtube.com/@TheBosleyTeam  

Today we are joined by Brittney McCallister a nominee for the top realtor under 30. Brittney McCallister joined Keller Williams in 2017 and has been working there ever since. She hired her first assistant in 2019 and another one in 2020 and was able to turn the company into a success around 2022 with 140 closings in total.

She talked about her experiences with her clients, particularly her buyers, and how she is able to build relationships with them, as well as how she creates the value pieces that are relevant to her buyers for them to engage with.

In this interview, she discusses her experiences from her breakpoints to her breakthroughs, how getting an administrator and how it helped her business, as well as the challenges she confronted along the way.

Rick Bosley, Team Leader and Owner of The Bosley Team and 3L Coaching, turns the art of real estate into an easy to learn and enjoyable experience in this series. Real Estate Made Simple. 

If you want to know the ins and outs of real estate, Rick Bosley’s got you covered. Bringing with him years of experience leading successful teams at Keller Williams, one of the world’s leading and largest real estate firms, and running his own business, Rick shares some of the most valuable lessons he’s learned to help you succeed—whether you’re a buyer, seller, REALTOR®, or Entrepreneur.

Rick Bosley

The Bosley Team at Keller Williams

3L Coaching LLC

321-277-5791

http://TheBosleyTeam.com/ 

[email protected] 

You can also listen to Rick talk to friends and professionals in and out of the real estate industry on his podcast!

- Apple Podcasts - https://podcasts.apple.com/us/podcast/real-estate-made-simple/id1473998689 

- Spotify - https://open.spotify.com/show/7a3g1YAxxPvQwkfec9OCf3 

Follow Rick and The Bosley Team on socials!

- Facebook - https://web.facebook.com/BosleyRick 

- Instagram - https://www.instagram.com/TheBosleyTeam 

- LinkedIn - https://www.linkedin.com/in/bosleyrick 

- Twitter - https://twitter.com/bosleyrick 

Subscribe to our YouTube channel!

https://www.youtube.com/@TheBosleyTeam 

We're talking about Lead Generation on this episode of the podcast: 36-12-3 (36 close transactions in 12 months with 3 hours of focused lead generation per day). Rick discusses in detail the systems around your database that are part of the 4 Laws of Leadership and where KW Command is designed to serve those laws.  Additionally, Rick talks about the importance of your database and how it serves as the heartbeat of your business and why it is so important to manage it well. 

 Rick Bosley, Team Leader and Owner of The Bosley Team and 3L Coaching, turns the art of real estate into an easy to learn and enjoyable experience in this series. Real Estate Made Simple. 

If you want to know the ins and outs of real estate, Rick Bosley’s got you covered. Bringing with him years of experience leading successful teams at Keller Williams, one of the world’s leading and largest real estate firms, and running his own business, Rick shares some of the most valuable lessons he’s learned to help you succeed—whether you’re a buyer, seller, REALTOR®, or Entrepreneur.

Rick Bosley
The Bosley Team at Keller Williams
3L Coaching LLC
321-277-5791
http://TheBosleyTeam.com/ 
[email protected] 

You can also listen to Rick talk to friends and professionals in and out of the real estate industry on his podcast!
- Apple Podcasts - https://podcasts.apple.com/us/podcast/real-estate-made-simple/id1473998689 
- Spotify - https://open.spotify.com/show/7a3g1YAxxPvQwkfec9OCf3 

Follow Rick and The Bosley Team on socials!
- Facebook - https://web.facebook.com/BosleyRick 
- Instagram - https://www.instagram.com/TheBosleyTeam 
- LinkedIn - https://www.linkedin.com/in/bosleyrick 
- Twitter - https://twitter.com/bosleyrick  

Subscribe to our YouTube channel!
https://www.youtube.com/@TheBosleyTeam  

In this special episode, Rick talks to Donnie Brookman, Senior LABs Manager at Keller Williams, about how to leverage tech when prospecting and marketing to create meaningful, trust-based, value-adding relationships with clients. Rick and Donnie talk through exciting new tech being developed and already available for either REALTOR® or client, and how with the right strategy and the right mindset—one day at a time—living your best life is one step closer.

This series is based on Lead Generation 36:12:3, The Power of One from Gary Keller and Jay Papasan’s The New York Times and Wall Street Journal bestselling book The ONE Thing.

Rick Bosley, Team Leader and Owner of The Bosley Team and 3L Coaching, turns the art of real estate into an easy to learn and enjoyable experience in this series. Real Estate Made Simple. 

If you want to know the ins and outs of real estate, Rick Bosley’s got you covered. Bringing with him years of experience leading successful teams at Keller Williams, one of the world’s leading and largest real estate firms, and running his own business, Rick shares some of the most valuable lessons he’s learned to help you succeed—whether you’re a buyer, seller, REALTOR®, or Entrepreneur.

Rick Bosley

The Bosley Team at Keller Williams

3L Coaching LLC

321-277-5791

http://TheBosleyTeam.com/ 

[email protected] 

You can also listen to Rick talk to friends and professionals in and out of the real estate industry on his podcast!

- Apple Podcasts - https://podcasts.apple.com/us/podcast/real-estate-made-simple/id1473998689 

- Spotify - https://open.spotify.com/show/7a3g1YAxxPvQwkfec9OCf3 

Follow Rick and The Bosley Team on socials!

- Facebook - https://web.facebook.com/BosleyRick 

- Instagram - https://www.instagram.com/TheBosleyTeam 

- LinkedIn - https://www.linkedin.com/in/bosleyrick 

- Twitter - https://twitter.com/bosleyrick  

Subscribe to our YouTube channel!

https://www.youtube.com/@TheBosleyTeam  

In this episode, Rick puts a focus on marketing goes through different strategies on how to do it right and do it well from building rapport with clients to earning client trust. He also talks about the 8x8 and 33 Touch campaigns—Keller Williams’ innovations in real estate that have shaped the industry as we know it—and how you can leverage these towards reaching your goals and living your best life!

This series is based on Lead Generation 36:12:3, The Power of One from Gary Keller and Jay Papasan’s The New York Times and Wall Street Journal bestselling book The ONE Thing.

Rick Bosley, Team Leader and Owner of The Bosley Team and 3L Coaching, turns the art of real estate into an easy to learn and enjoyable experience in this series. Real Estate Made Simple. 

If you want to know the ins and outs of real estate, Rick Bosley’s got you covered. Bringing with him years of experience leading successful teams at Keller Williams, one of the world’s leading and largest real estate firms, and running his own business, Rick shares some of the most valuable lessons he’s learned to help you succeed—whether you’re a buyer, seller, REALTOR®, or Entrepreneur.

Rick Bosley

The Bosley Team at Keller Williams

3L Coaching LLC

321-277-5791

http://TheBosleyTeam.com/ 

[email protected] 

You can also listen to Rick talk to friends and professionals in and out of the real estate industry on his podcast!

- Apple Podcasts - https://podcasts.apple.com/us/podcast/real-estate-made-simple/id1473998689 

- Spotify - https://open.spotify.com/show/7a3g1YAxxPvQwkfec9OCf3 

Follow Rick and The Bosley Team on socials!

- Facebook - https://web.facebook.com/BosleyRick 

- Instagram - https://www.instagram.com/TheBosleyTeam 

- LinkedIn - https://www.linkedin.com/in/bosleyrick 

- Twitter - https://twitter.com/bosleyrick  

Subscribe to our YouTube channel!

https://www.youtube.com/@TheBosleyTeam  

In this compelling episode, Rick unravels the dynamic duo of prospecting and marketing, likening them to the essential ingredients in a recipe for success. Drawing parallels between prospecting and flour, the fundamental building block, and marketing as the artful delivery, he explore how combining these elements can elevate your lead generation game.
The discussion delves into the myths surrounding marketing for lead generation, debunking the notion that one must choose between prospecting and marketing. Instead, he emphasize their symbiotic relationship, revealing how a strategic blend of both is the secret sauce for successful lead conversion. From effective marketing strategies to dispelling common misconceptions, he will guide you through a journey of maximizing your outreach efforts.
As he navigate the diverse components of marketing, from community involvement to online presence, Rick shed light on the significance of a compelling digital footprint. The episode not only breaks down the intricacies of marketing but also underscores the need for a personal touch in an increasingly digital landscape.

Rick will also explore the concept of compensation as a reciprocal exchange, advocating for a mindset of contribution and value provision. Join us in this episode as we lay the groundwork for future discussions, teasing the upcoming focus on marketing around listings and offering a systematic plan for guiding clients towards lasting success.

Prospecting and Marketing as Ingredients for Success:
Prospecting is like the flour in baking a cake, forming the basis for your lead generation. Marketing is the way to deliver your unique message to the audience, enhancing the prospecting efforts.

Effective Marketing Strategies:
Consistency is key in marketing; the "relentless" approach is crucial, especially in a shifting market. Combining prospecting and marketing is essential for successful lead conversion.

Myths of Marketing for Lead Generation:
Dispelled the myth that you have to choose between prospecting and marketing; the combination is powerful. Emphasized that the purpose of prospecting goes beyond just getting appointments; it's about building a database and converting it.

Components of Marketing:
Explored various marketing methods, including community involvement, media, signs, automated marketing, and the internet.Highlighted the importance of having a website with relevant and useful content, considering the competition from platforms like Zillow.

Compelling Online Presence:
Discussed the significance of an online presence and the need for clarity and relevance in the content you provide. Stressed the importance of personalization and avoiding generic marketing approaches.

Compensation and Contribution:
Defined compensation as something received for something given, relating it to the concept of giving to get. Emphasized the need to come from a place of contribution, solving the client's problems, and providing value.

This episode delves into the world of prospecting and how real estate agents and entrepreneurs can effectively connect with their target audience and drive business growth. The host explores the differences between prospecting and marketing, emphasizing the importance of both strategies for building a successful business. Key takeaways include understanding the influential zone of communication, establishing a clear sphere of influence, and adopting a prospecting-based marketing approach.

The key highlights underscore the significance of prospecting as a proactive approach to generating leads and securing business opportunities. By understanding the nuances of prospecting, real estate agents and entrepreneurs can strategically expand their network, enhance their marketing efforts, and ultimately achieve their business goals.

Key Highlights:

Prospecting vs. Marketing:
Prospecting actively seeks out leads through direct outreach, while marketing attracts leads passively with broader strategies. Balancing both approaches is crucial for a thriving business.

Connecting with Your Audience:
Identify individuals within your sphere of influence—friends, family, past clients, even strangers—who form a valuable source of potential clients. Tailor your communication style based on the relationship.

Mindset and Overcoming Limiting Beliefs:
Recognize mental barriers and cultivate a growth mindset.Rick emphasizes creating a productive daily routine and staying accountable by tracking progress. Consistency and persistence are key to building a thriving prospecting-based business.

Creating a Productive Routine and Staying Accountable:
Craft a daily calendar showcasing a structured routine, including prospecting time blocks balanced with lead generation activities and other responsibilities. Implement a monitoring system for prospecting efforts to stay accountable, measure results, and adjust as needed.

Rick Bosley, Team Leader and Owner of The Bosley Team and 3L Coaching, turns the art of real estate into an easy to learn and enjoyable experience in this series. Real Estate Made Simple. 

If you want to know the ins and outs of real estate, Rick Bosley’s got you covered. Bringing with him years of experience leading successful teams at Keller Williams, one of the world’s leading and largest real estate firms, and running his own business, Rick shares some of the most valuable lessons he’s learned to help you succeed—whether you’re a buyer, seller, REALTOR®, or Entrepreneur.

Rick Bosley
The Bosley Team at Keller Williams
3L Coaching LLC
321-277-5791
http://TheBosleyTeam.com/ 
[email protected] 

You can also listen to Rick talk to friends and professionals in and out of the real estate industry on his podcast!
- Apple Podcasts - https://podcasts.apple.com/us/podcast/real-estate-made-simple/id1473998689 
- Spotify - https://open.spotify.com/show/7a3g1YAxxPvQwkfec9OCf3 

Follow Rick and The Bosley Team on socials!
- Facebook - https://web.facebook.com/BosleyRick 
- Instagram - https://www.instagram.com/TheBosleyTeam 
- LinkedIn - https://www.linkedin.com/in/bosleyrick 
- Twitter - https://twitter.com/bosleyrick  

Subscribe to our YouTube channel!
https://www.youtube.com/@TheBosleyTeam

In this episode, Rick talks about self-awareness and poses some important questions for you to ask yourself about knowing yourself, your management style and market, your goals and aspirations, your clients and the value you bring; and how knowing these can help you boost your confidence and position yourself better for greater market share and success. 

This series is based on Lead Generation 36:12:3, The Power of One from Gary Keller and Jay Papasan’s The New York Times and Wall Street Journal bestselling book The ONE Thing.

Rick Bosley, Team Leader and Owner of The Bosley Team and 3L Coaching, turns the art of real estate into an easy to learn and enjoyable experience in this series. Real Estate Made Simple. 

If you want to know the ins and outs of real estate, Rick Bosley’s got you covered. Bringing with him years of experience leading successful teams at Keller Williams, one of the world’s leading and largest real estate firms, and running his own business, Rick shares some of the most valuable lessons he’s learned to help you succeed—whether you’re a buyer, seller, REALTOR®, or Entrepreneur.

Rick Bosley

The Bosley Team at Keller Williams

3L Coaching LLC

321-277-5791

http://TheBosleyTeam.com/ 

[email protected] 

You can also listen to Rick talk to friends and professionals in and out of the real estate industry on his podcast!

- Apple Podcasts - https://podcasts.apple.com/us/podcast/real-estate-made-simple/id1473998689 

- Spotify - https://open.spotify.com/show/7a3g1YAxxPvQwkfec9OCf3 

Follow Rick and The Bosley Team on socials!

- Facebook - https://web.facebook.com/BosleyRick 

- Instagram - https://www.instagram.com/TheBosleyTeam 

- LinkedIn - https://www.linkedin.com/in/bosleyrick 

- Twitter - https://twitter.com/bosleyrick  

Subscribe to our YouTube channel!

https://www.youtube.com/@TheBosleyTeam