The Long View

Rick Ferri: 'There Are No Average Investors'


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Our guest today on The Long View podcast is Rick Ferri. Ferri is an hourly fee-only investment consultant at Ferri Investment Solutions; he's also a CFA charterholder. Prior to starting his new firm in April 2019, he was the founder and head of investing at a $1.5 billion advisory firm that specialized in low-fee asset management using index funds and exchange-traded funds. Prior to that, he worked for a brokerage firm, where he was an early adopter of inexpensive index products for client portfolios. Ferri is a Marine Corps officer and retired fighter pilot.

Ferri has written several books on low-fee investing, including All About Asset Allocation, The ETF Book, All About Index Funds, and The Power of Passive Investing. He has also authored numerous investment-related articles and research papers, including a research paper on index investing that won S&P Dow Jones Indices' third-annual SPIVA Award.

Introduction and Background

  • Rick Ferri's bio 
  • Ferri's philosophy 
  • Ferri Investment Solutions 
  • Ferri's books
  • Ferri's Forbes column
  • "Bogleheads on Investing" podcast hosted by Rick Ferri
  • "Ferri: 3 Keys to a Successful Investment Strategy," Morningstar.com video
  • "The conversation about asset allocation comes later, and the conversation about investments comes after that." Ferri discusses how his definition of value-add has changed over the past 10-15 years. (0:55-3:24)

    "I've been through the whole gantlet." Transitioning from broker to Registered Investment Advisor. (3:25-5:14)

    On clients who have needs that go beyond investment management. (5:15-5:56)

    "You get the work done, you pay for the work." Why Ferri's new advisory practice charges clients by the hour, not by their assets under management. (5:57-9:44)

    • "Rick Ferri, Back in Business, Drops Bomb on AUM Model," ThinkAdvisor article
    • "Move Over 1% Advisor Fee: Change Is Here," Ferri's blog post on Forbes 
    • "Advisors talk about how they add value behaviorally; I think a lot of that is created by the advisor and not so much by the client." The role of advisors in managing client behavior. (9:45-11:12)

      Asset Allocation

      • "Ferri: 3-Fund Portfolio the Simplest Way to Best Return," Morningstar.com video
      • Ferri's Core-4 Portfolios
      • "There are no average investors." How investors of the same age can vary widely in their appetite for equity risk. (11:13-15:03)

        "Those are the things that are going to add value to a client's portfolio." Focusing on keeping taxes and investment costs down, not trying to play factors. (15:03-18:21) 

        "There seem to be a lot of factor renters, rather than factor owners." Ferri is skeptical that factor investing will outperform in the future. (18:23-20:44)

        • Factor investing defined
        • Dr. Wesley Gray interview on factor investing, "Bogleheads on Investing" podcast 
        •  "I don't use anything that doesn't have an expected real return." Why Ferri sticks with plain-vanilla asset classes. (20:45-21:56)

          How to go about making return assumptions for the major asset classes. (21:57-24:14)

          "It depends on how much money the client has." A total bond market index as a one-stop option for fixed-income exposure. (24:15-27:20)

          International bonds as a core asset class. (27:21-28:46) 

          • "Global Fixed Income: Considerations for U.S. Investors," Vanguard research paper
          • "Six Advisors on Investing in International Bonds," OregonLive article
          • "I don't think they're pivotal." REITs as a direct allocation.  (28:47-31:45)

            • "REITs and Your Portfolio," Ferri's Forbes blog post
            • Decumulation  

              "The software doesn't seem to be very good at this." Decumulation is inherently more complicated and customized than accumulation. (31:46-34:19)

              "There seem to be better ways of doing it than the classic way in which we've been taught." On whether the traditional declining equity glide path makes sense. (34:20-39:28)

              Indexing and the Legacy of Jack Bogle

              "It's been around forever." Direct indexing: the wave of the future? (39:29-42:09)

              • "Could Direct Indexing Help Your Portfolio?" Forbes blog post by Simon Moore
              • "I don't see it as big of a threat as other people do." Should investors be worried about concentration in very few ETFs, and do index funds and ETFs own too much of the market? (42:10-44:07)

                "I was having a real moral dilemma." How influential Jack Bogle was in shaping Ferri's career path. (44:08-46:08)

                • "The Worth of a Man: A Tribute to John C. Bogle," Forbes blog post
                • Ferri's interview with Bogle, "Bogleheads on Investing" podcast
                • "Vanguard Founder Jack Bogle Passes Away," Morningstar.com article
                • ...more
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