Ed Bartlett: the Cycling Industry Needs a Total Overhaul

In the latest episode of the Ride to Success podcast, host Pedro Couto Lopes sat down with Ed Bartlett, founder of Kostüme, a brand that’s turning the cycling apparel industry on its head. Over the course of the conversation, Ed shared his journey from ideation to execution, his philosophy on sustainability, and his vision for the future of cycling and apparel.

What emerged from the discussion was a portrait of an entrepreneur determined to challenge the status quo and inspire change—not just within cycling but across the broader fashion industry.

Topics discussed:

Navigating the Competitive Cycling Apparel Market

Innovating Beyond the Status Quo

Building a Brand with Integrity

The Personality of Costume: Values and Vision

Creating a Unique Customer Experience

Activations and Cult Following: The Future of Costume

Innovative Business Models in Apparel

Sustainability in the Fashion Industry

The Future of Cycling Industry

Art and Collaboration in Brand Identity

The Evolution of Collaborative Design

Navigating the Challenges of Entrepreneurship

Lessons Learned from Building a Brand

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#RideToSuccess

In the latest episode of Ride to Success, we had the privilege of sitting down with the host of The Ride Companion podcast and founder of TRC Media House.

From his early days of bootstrapping a mountain bike distribution company to building The Ride Companion podcast into a thriving media platform, Davi’s story is one of resilience, creativity, and authenticity. Known for his candid approach and innovative thinking, Davi has connected with audiences worldwide and redefined what success means in the ever-evolving landscape of cycling and entrepreneurship.

Known for his candid storytelling, entrepreneurial grit, and unwavering authenticity, Davi shared the pivotal moments that shaped his journey from a struggling business owner to a podcasting trailblazer.

This conversation isn't just an exploration of Davi's personal and professional growth; it's a masterclass for aspiring entrepreneurs and anyone navigating the intersection of creativity and business. Below, we unpack some of the most powerful insights from the episode, offering actionable takeaways for listeners seeking inspiration and guidance.

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10.  The

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12.  Finding

13.  Embracing

14.  Transitioning

15.  Lessons

16.  Navigating

17.  The

18.  The

19.  Staying

20.  Authenticity

21.  Lessons

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YouTube: https://www.youtube.com/channel/UCtzjN9DhQi18kpAl-h6fuMA

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Instagram: https://www.instagram.com/_ridetosuccess/

LinkedIn: https://www.linkedin.com/company/ridetosuccess/

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#RideToSuccess

In this conversation, Joe shares his journey as a privateer in the world of gravel racing, discussing the unique challenges and opportunities that come with this role. He reflects on the evolution of gravel racing, the importance of sponsorships, and the need for personal branding in the cycling community. Joe emphasizes the significance of enjoying the process of racing and training, while also addressing the financial aspects of being a privateer. The discussion touches on the future of gravel events, the role of social media, and the importance of building relationships within the cycling industry.

Chapters

Introduction to Gravel Racing and Privateering

Managing Finances and Sponsorships

Lessons Learned from Team Management

Shifting Perspectives in Gravel Racing Sponsorships

Personal Branding: The Unique Voice of a Privateer

Navigating the Challenges of Being a Privateer

The Future of Gravel Racing: Trends and Predictions

The Business Model of Gravel Events

Media Coverage and Athlete Storytelling

Redefining Success in Cycling

Listen to the podcast:

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YouTube:

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Social Links to Ride to Success:

Follow Pedro Couto Lopes:

Instagram: https://www.instagram.com/_ridetosuccess/

LinkedIn: https://www.linkedin.com/company/ridetosuccess/

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Thanks for listening

#RideToSuccess

In this conversation, Lisa Bourne shares her journey in cycling, emphasizing the importance of diversity and inclusion within the sport. She discusses her experiences, the barriers faced by underrepresented groups, and the role of technology in creating a more inclusive cycling community. Lisa advocates for equitable opportunities and highlights the need for representation in cycling culture. The conversation also touches on personal reflections, the impact of cycling on mental health, and the importance of following one's passions.

Links to the podcast:

Spotify:

Apple Podcasts:

YouTube:

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Social Links to Ride to Success:

Follow Pedro Couto Lopes:

Instagram: https://www.instagram.com/_ridetosuccess/

LinkedIn: https://www.linkedin.com/company/ridetosuccess/

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Thanks for listening

#RideToSuccess

In this engaging conversation, Dani Christmas shares her insights on the evolving landscape of women's cycling, the importance of investment in the sport, and the changing dynamics of sponsorship. She discusses the growth of women's cycling, the challenges and opportunities it faces, and the need for a clear pathway for young female cyclists. Dani also reflects on her personal journey and the meticulous preparation required to excel in her roles as a sports director and commentator.

The Ride To Success Podcast LIVE recording from Rouleur Live

This series is a collection of candid interviews with some

Links to the podcast:

Spotify:

Apple Podcasts:

YouTube:

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Social Links to Ride to Success:

Follow Pedro Couto Lopes:

Instagram: https://www.instagram.com/_ridetosuccess/

LinkedIn: https://www.linkedin.com/company/ridetosuccess/

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Thanks for listening

In this conversation, Tobi Dahlhaus shares insights on the cycling industry, focusing on brand visibility, the impact of the content creator economy, and the challenges and opportunities facing the sector. He emphasizes the importance of understanding brand identity and engaging with audiences through innovative strategies. Additionally, he discusses the changing landscape of sponsorship and the need for brands to adapt to new consumer behaviors. Tobi also highlights the significance of daily habits in achieving peak performance, particularly in balancing work and personal life.

In this conversation, Alberto Fonte, founder and CEO of Udog, discusses the evolving landscape of the cycling industry, emphasizing the importance of community building and the influence of content creators. He shares insights on the challenges and opportunities facing the industry, as well as personal habits that contribute to his success.

The Ride To Success Podcast LIVE recording from Rouleur Live

This series is a collection of candid interviews with some

Links to the podcast:

Spotify:

Apple Podcasts:

YouTube:

-

Social Links to Ride to Success:

Follow Pedro Couto Lopes:

Instagram: https://www.instagram.com/_ridetosuccess/

LinkedIn: https://www.linkedin.com/company/ridetosuccess/

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Thanks for listening

In this conversation, Inigo, a content creator and racing cyclist, discusses the evolving landscape of cycling marketing, emphasizing the importance of social media and content creators. He highlights the shift from traditional media to a more grassroots approach, where smaller influencers can provide better engagement. Inigo also shares insights on the growth of the cycling industry, particularly among corporate athletes and the rising popularity of gravel cycling. He concludes with personal routines that enhance his performance and leaves a thought-provoking question for the next guest.

The Ride To Success Podcast LIVE recording from Rouleur Live

This series is a collection of candid interviews with some

Links to the podcast:

Spotify:

Apple Podcasts:

YouTube:

-

Social Links to Ride to Success:

Follow Pedro Couto Lopes:

Instagram: https://www.instagram.com/_ridetosuccess/

LinkedIn: https://www.linkedin.com/company/ridetosuccess/

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Thanks for listening

In this conversation, Jordi, co-founder of Athletic Affair, discusses the evolving landscape of cycling marketing, emphasizing the importance of digital platforms, content creators, and sustainability. He highlights the challenges and opportunities facing the cycling industry, including market saturation and changing consumer preferences. Jordi also shares personal insights into his daily routine and the significance of continuous learning and technology adoption in his agency's operations.

The Ride To Success Podcast LIVE recording from Rouleur Live

This series is a collection of candid interviews with some

Links to the podcast:

Spotify:

Apple Podcasts:

YouTube:

-

Social Links to Ride to Success:

Follow Pedro Couto Lopes:

Instagram: https://www.instagram.com/_ridetosuccess/

LinkedIn: https://www.linkedin.com/company/ridetosuccess/

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Thanks for listening

In this conversation, James Vickers discusses the importance of authenticity in cycling marketing, the evolution of sports sponsorship, and the challenges and opportunities facing the cycling industry. He emphasizes the need for brands to connect with their audience authentically and adapt to the changing landscape of marketing, particularly with the rise of the creator economy. Vickers also highlights sustainability issues, the role of data and AI in enhancing marketing efforts, and shares personal insights on balancing work and life in the cycling industry.

The Ride To Success Podcast LIVE recording from Rouleur Live

This series is a collection of candid interviews with some

Links to the podcast:

Spotify:

Apple Podcasts:

YouTube:

-

Social Links to Ride to Success:

Follow Pedro Couto Lopes:

Instagram: https://www.instagram.com/_ridetosuccess/

LinkedIn: https://www.linkedin.com/company/ridetosuccess/

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Thanks for listening