"You've got huge amounts of data, and siloed, across many different teams and many deep technical disciplines. And that makes it really hard to get the full picture. And without the full picture, it's really hard to optimize something."

In this episode, I’m in conversation with Riley O’Donnell, who is the CEO and co-founder of Endla. The potential to optimize a gigantic industry of unimaginably value with almost unlimited number of variables in the face of constantly improving technology is unbounded.

"Maybe it's a $100 million dollar problem that you have to have before you can really justify pulling a room of 10 engineers together for a day or two. But when you've got information assets that can help you solve that, all of a sudden, you can be tackling 20 $10 million problems across that same period of time."

It’s so hard to tackle the $100m problems that there’s no capacity to go after the $20m problems. But with better tools that break down the information silos across technical disciplines, these problems become solveable much more quickly. 

"Because it's quite complex, and there's many different dials and knobs you can turn when approaching a problem, means the solution space is very, very large."

Riley O’Donnell is the co-founder and CEO of Endla. Endla began through Riley's experience in industry as a process engineer, where he built internal software to help his team do its job at both ExxonMobil and Santos. He saw the benefit of the software first hand, however, but also saw that these organisations were unable to maintain it long term. At Endla, Riley is combining engineering and software skills to provide the next generation of software to engineers working with physical assets.

"The reason we're focused on unconventionals is because it's a bit of a factory operation. It's really how efficiently and cost effectively can you put these wells in the ground."

USEFUL LINKS

• LinkedIn profiles (personal, business): 

• Personal: https://www.linkedin.com/in/rileyodonnell-1/

• Business: https://www.linkedin.com/company/endla/

• Website: 

• Https://Endla.com