In our new Podcast Rise Grind Repeat we talk to fellow Business Owners about their journey how they got to where they are now, what they are looking for from a marketing standpoint and try to come up with the right strategy that they could implement in the future.

In this episode we talk to A.Z. Araujo and Dallas about their brokerage company 'AZ & Associates'. We go over insights that we found after going through their Facebook account after doing an audit like what types of campaigns they are doing, what they are optimizing towards, and going through our audit to help optimize what they. are doing with their Facebook Ads. So let's jump in as we discuss different types of strategies to help improve their brokerage.

In our new Podcast Rise Grind Repeat we talk to Business Owners and talk through their journey what they are looking for marketing wise and try to facilitate a strategy for the future.

In this episode we talk to PG Sports, a sports apparel company that is absolutely killing the game. We connected with Paul through an Instagram live and we just dig in on what he is doing from a marketing standpoint, what he has done in the past and what are some strategies he can do to sell more merchandise.

In our new Podcast Rise Grind Repeat we talk to Business Owners and talk through their journey what they are looking for marketing wise and try to facilitate a strategy for the future.

In this episode we talk to PG Sports, a sports apparel company that is absolutely killing the game. We connected with Paul through an Instagram live and we just dig in on what he is doing from a marketing standpoint, what he has done in the past and what are some strategies he can do to sell more merchandise.

In this episode we teach you how to improve CTR

We use a lot of abbreviations in digital marketing, and one of the most important ones is CTR. That’s click-through rate. Your click-through rate is the number of times viewers click through your ad to your site, divided by the number of impressions your ad makes. One impression is when a viewer encounters your ad. So the CTR tells you how many people who viewed your ad decided to visit your site because of it. The higher your CTR, the more engaging you know your ad is.

Jump in, and leave your thoughts in the comments below!

Check out our website: eic.agency (yes! we ditched the dot com)

Feel free to directly email me at [email protected] for any business inquiries or questions!

Subscribe to Podcast on iTunes;

https://itunes.apple.com/us/podcast/eic-marketing-experience/id1431963257?mt=2

In this episode we teach you how to improve CTR

We use a lot of abbreviations in digital marketing, and one of the most important ones is CTR. That’s click-through rate. Your click-through rate is the number of times viewers click through your ad to your site, divided by the number of impressions your ad makes. One impression is when a viewer encounters your ad. So the CTR tells you how many people who viewed your ad decided to visit your site because of it. The higher your CTR, the more engaging you know your ad is.

Jump in, and leave your thoughts in the comments below!

Check out our website: eic.agency (yes! we ditched the dot com)

Feel free to directly email me at [email protected] for any business inquiries or questions!

Subscribe to Podcast on iTunes;

https://itunes.apple.com/us/podcast/eic-marketing-experience/id1431963257?mt=2

With Google AdWords, you have the option to organize your keywords — the words that will help your listing show up higher in a viewer’s search results page. There are different ways to organize them and different strategies to use, but the strategy I use and that I recommend is based on intent. Understanding the intent of the person doing the searching can help you focus your messaging and control your ad costs by maximizing the success of your click-throughs.

If you watched Episode 4 of this podcast or read the blog post that went with it, you remember how the sales funnel works. Now I’ll put that concept together with the intent of a user at each stage of the funnel, and use that to move them down the funnel toward conversion.

Jump in, and leave your thoughts in the comments below!

Check out our website: eic.agency (yes! we ditched the dot com)

Feel free to directly email me at [email protected] for any business inquiries or questions!

Subscribe to Podcast on iTunes;

https://itunes.apple.com/us/podcast/eic-marketing-experience/id1431963257?mt=2

With Google AdWords, you have the option to organize your keywords — the words that will help your listing show up higher in a viewer’s search results page. There are different ways to organize them and different strategies to use, but the strategy I use and that I recommend is based on intent. Understanding the intent of the person doing the searching can help you focus your messaging and control your ad costs by maximizing the success of your click-throughs.

If you watched Episode 4 of this podcast or read the blog post that went with it, you remember how the sales funnel works. Now I’ll put that concept together with the intent of a user at each stage of the funnel, and use that to move them down the funnel toward conversion.

Jump in, and leave your thoughts in the comments below!

Check out our website: eic.agency (yes! we ditched the dot com)

Feel free to directly email me at [email protected] for any business inquiries or questions!

Subscribe to Podcast on iTunes;

https://itunes.apple.com/us/podcast/eic-marketing-experience/id1431963257?mt=2

Do you set aside part of your marketing budget for search?

Most businesses — particularly small businesses — don’t. At least, not effectively. And they really, really should.

Here’s what it means when you’re budgeting for search: You’re actually putting dollars behind keywords that relate to your business, so that when someone searches for one of those keywords, your business shows up higher on their search results page.

Jump in, and leave your thoughts in the comments below!

Check out our website: eic.agency (yes! we ditched the dot com)

Feel free to directly email me at [email protected] for any business inquiries or questions!

Subscribe to Podcast on iTunes;

https://itunes.apple.com/us/podcast/eic-marketing-experience/id1431963257?mt=2

Do you set aside part of your marketing budget for search?

Most businesses — particularly small businesses — don’t. At least, not effectively. And they really, really should.

Here’s what it means when you’re budgeting for search: You’re actually putting dollars behind keywords that relate to your business, so that when someone searches for one of those keywords, your business shows up higher on their search results page.

Jump in, and leave your thoughts in the comments below!

Check out our website: eic.agency (yes! we ditched the dot com)

Feel free to directly email me at [email protected] for any business inquiries or questions!

Subscribe to Podcast on iTunes;

https://itunes.apple.com/us/podcast/eic-marketing-experience/id1431963257?mt=2

In this episode we discuss if page load speeds on your website really matter, just a fraction of a second could be costing your hard earned dollars!

www.everyimpressioncounts.com

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