In the competitive and cluttered world of social media, how can an organization aim to hold their audience’s attention for more than the average attention span of eight seconds?

In this episode, Cynthia Dyson, Director of Marketing Communications and Brand Strategy at BC Hydro, shares her team’s unique strategies for rising above the social media noise, including: establishing content themes, channel differentiation, and analyzing performance. Among the most successful ongoing strategies she describes has been hiring a spokesperson – Dave – as a storyteller for the brand across each of BC Hydro’s social channels.