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What do highly successful people do differently? Is it possible to build a thriving career entirely on your own terms? In this episode of Shift Out Loud, I’m joined by Heidi Hartman, a sought-after speaker, leadership coach, and author of Her Rise Her Rules: 7 Secrets of Successful Leaders, an incredible book that reveals the success strategies of over 100 high-performing women leaders.

Heidi and I talk about her fascinating authorship journey and interview process, how she helps her clients transform their biggest what-ifs into what’s possible, and the crucial assessments that will help you identify your best next steps for playing bigger in your career, without compromising your core values or wasting time and money on unhelpful tangents or distractions. Heidi also shares her important research into Oklahoma’s high rates of female incarceration — a topic that is close to my heart.

Ready to play bigger? Listen now to discover: 

• Some of the key strategies explored in Her Rise Her Rules (and how to apply them to your life)  
• How Heidi learned from poor-fit opportunities and created a career that plays to her strengths and passions 
• The challenges of monetizing your expertise when you’ve been sharing it for free

Guest bio: Heidi Hartman published her first book, Her Rise Her Rules: 7 Secrets of Successful Leaders, in September 2025. After two decades in corporate leadership and HR, Heidi ventured out to pursue her greater purpose — building better leaders and businesses from the inside out. She puts her experience and extensive training to work for clients to understand the unique opportunities they face and offer tangible solutions that lead to wild success.

Timestamps:

02:00  Intro

04:17  Meet Heidi Hartman

07:32  Camping & RVs

10:24  University of Oklahoma

13:13  Lessons from retail & inspired friction

17:31  Shift to organizational development

20:01  Policy work & consulting

22:06  Playing bigger in your career

24:27  Her Rise Her Rules

30:47  Blessed by a bad fit 

35:14  Monetizing expertise 

37:58  Shift to Her Circles

41:35  Conclusion

Links:

Heidi Hartman

hhartmanconsulting.com 

hhartmanconsulting.com/contact 

linkedin.com/in/heidi-hartman 

hhartmanconsulting 

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Connect with me:

linkedin.com/in/tracylspears 

facebook.com/TracySpearsSpeaker 

@tracylspears 

@tracylspears 

Discover your tactical leadership toolkit: exceptionalleaderslab.com 

Visit my resource library: tracyspears.com/blog

Interested in working with me or having me speak at your event? Visit tracyspears.com 

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