Kai D. Wright is a scholar-practitioner who has taught at Columbia University for over 10 years while serving as a leader at global marketing agencies Ogilvy and Dentsu, advising Fortune 100 companies. He's a change expert that helps organizations and industries advance DEI, is a member of Ad Age’s diversity council, and host of the "System Overload" series on Ad Age, which is how I got to know him as we discussed how you get large scale change to actually happen. On this Friday Fireside Chat, we're going to chat about his career and his new book "Follow the Feeling," giving an inside look at how strong brands grow a cult following while doing good for the world. He's also working on the second book in a series on brand building. The next book is about the role of personal brands in the future of work.