Road To A Million Dollar Cleaning Business: Marketing, Hiring & Sales Systems to Grow a Profitable Cleaning Company

By Logan ManzanaresBusiness Entrepreneurship Education Self-Improvement Investing

Road To A Million Dollar Cleaning Business: Marketing, Hiring & Sales Systems to Grow a Profitable Cleaning Company episodes

August 17 How to Hire Your First Cleaning Business Employee in 3 Stages (Zero to 50 Employees) | Ep 128
Check out the 30 Day Install Program---- Apply Here For The 30 Day Install

Still cleaning every house yourself because hiring feels too risky, too complicated, or too expensive?

Logan and Katie built their cleaning company from zero to over $3 million and 50+ W-2 employees across three states — and in this episode they hand you the exact hiring process, including the real stories nobody warns you about: cleaners getting hurt, filing for unemployment, wrecking cars, breaking a $20,000 heated tile floor, and getting accused of stealing an $18,000 ring.

Stage 1 — The Setup: The seven accounts that legally make you an employer, most of them free, done in one morning (and why Cliff's welder friend lost a 10-year business without them).

Stage 2 — The Road: The actual math on W-2 vs. 1099, plus drive time, mileage, and the auto coverage gap that nearly cost them after a training-day car accident.

Stage 3 — The Problems: How every account you set up in Stage 1 becomes the thing that keeps you in business when a cleaner gets hurt, quits, breaks something expensive, or threatens to sue.

Ready to stop being the only employee in your business?

The full checklist — and the link to get help implementing it — is waiting inside.

New episodes drop on Money Mondays and Thirsty Thursdays.

Managing a house cleaning business that has reached $83,000 & beyond in monthly revenue requires strong leadership, management, culture, accountability, delegation, hiring, staffing, recruiting, interviews, accurate estimates, effective quoting, competitive pricing, smart sales, consistent referrals, strategic SEO, targeted Facebook ads, and exceptional cleaning services to sustain long-term growth.
21 min
August 13 5 Freedom Moves vs. Trap Moves Every Cleaning Business Owner Needs to Know | Ep 127
Check out the 30 Day Install Program---- Apply Here For The 30 Day Install

Should you take credit cards? Raise prices on existing clients? Add a second service?

Every decision either builds a business that runs without you — or a job that needs you forever.

This episode gives you a simple filter to tell them apart, using the exact moves Katie and Logan made to hit $3M in under five years.

Inside: the Freedom Moves vs. Trap Moves that separate owners who scale from owners who stall, the Would You Rather rapid-fire on markets, subscriptions, and how to sell, and the Important vs. Not Important actions that actually move the needle (recording calls, practicing sales, and buying your own cleaning service).

New episodes drop on Money Mondays and Thirsty Thursdays.

Managing a house cleaning business that has reached $83,000 & beyond in monthly revenue requires strong leadership, management, culture, accountability, delegation, hiring, staffing, recruiting, interviews, accurate estimates, effective quoting, competitive pricing, smart sales, consistent referrals, strategic SEO, targeted Facebook ads, and exceptional cleaning services to sustain long-term growth.
6 min
August 10 What Top Cleaning Companies Actually Charge Per Man-Hour: The Math, Proof, and Mindset the Average Business Owner Is Missing | Ep 126
Check out the 30 Day Install Program---- Apply Here For The 30 Day Install

Quoted a job, heard "yes," and still wondered where the money went?

The top cleaning companies charge premium prices on purpose — that's why they end the month with cash.

This episode reveals what they charge and how they get there.

Inside: the Million Dollar Math behind an $80 man-hour rate (and why you still net minimum wage on it), the Million Dollar Proof that it works in markets of every size across North America, and the Million Dollar Mindset — five actions to build the courage to charge it.

New episodes drop on Money Mondays and Thirsty Thursdays.

Managing a house cleaning business that has reached $83,000 & beyond in monthly revenue requires strong leadership, management, culture, accountability, delegation, hiring, staffing, recruiting, interviews, accurate estimates, effective quoting, competitive pricing, smart sales, consistent referrals, strategic SEO, targeted Facebook ads, and exceptional cleaning services to sustain long-term growth.
21 min
August 033 Proven Facebook Strategies to Get Your Next 5 Cleaning Business Clients This Week | Ep 125
Check out the 30 Day Install Program---- Apply Here For The 30 Day Install

How We Grew a Cleaning Location From 0 to 200 Recurring Clients in 20 Months
Still knocking on doors in the heat, hoping strangers call you back?
If you're a cleaning business owner who depends on yourself to find every client, there's a faster way — and it's inside an app you already have open. The "cute" untested marketing that had us sweating through Arizona almost cost us a year of growth. Once we dropped it, our Mesa location hit its first million-dollar run rate a full year faster than Montana.
Inside, Logan breaks down the three Facebook playbooks that took us from $0 to $92,000/month:
The Organic Playbook — turn Facebook friends into paying clients for $0
The House Party Playbook — mine local Facebook groups for people with dirty homes
The Facebook Ads Playbook — wake up to new leads daily for as little as $20
Hit play and pick the playbook you'll use to land your next five clients. 🎧
New episodes drop on Money Mondays.
Managing a house cleaning business that has reached $83,000 & beyond in monthly revenue requires strong leadership, management, culture, accountability, delegation, hiring, staffing, recruiting, interviews, accurate estimates, effective quoting, competitive pricing, smart sales, consistent referrals, strategic SEO, targeted Facebook ads, and exceptional cleaning services to sustain long-term growth.
24 min
July 27When to Make Your First Office Hire in a Cleaning Business (And How to Know You're Ready) | Ep 124
Check out the 30 Day Install Program---- Apply Here For The 30 Day Install

We broke down the full Delegation System — the Virtual Assistant Playbook, the Dream Team Playbook, and the Office Manager Playbook.
Here's what we covered:
The Virtual Assistant Playbook — where to find VAs, how to hire them, and why your first office hire should cost $100 a week and give you 40 hours back
The Dream Team Playbook — how to build a team that acts like the owner is in the room by living the mission, values, and standards — and the real difference between tasking and delegating
The Office Manager Playbook — the last hire, the most life-changing hire, and the two numbers that tell you when you're ready to make it
We also shared how we grew our Mesa location from $0 to $92k/month — and when Katie & I both stopped cleaning, selling & hiring.
And the distinction that keeps most cleaning business owners stuck forever: the difference between tasking and delegating.
If you're still the one doing everything in your business — this podcast is for you.

New episodes drop on Money Mondays.
Managing a house cleaning business that has reached $83,000 & beyond in monthly revenue requires strong leadership, management, culture, accountability, delegation, hiring, staffing, recruiting, interviews, accurate estimates, effective quoting, competitive pricing, smart sales, consistent referrals, strategic SEO, targeted Facebook ads, and exceptional cleaning services to sustain long-term growth.
31 min
July 20Stop Being the Only Person Who Can Hire & Train Cleaners in Your Cleaning Business | Ep 123
Check out the 30 Day Install Program---- Apply Here For The 30 Day Install

Katie and I broke down the Reliable Hiring System — how to hire cleaners without wasting hours on candidates who will never work out, train new cleaners without the owner being involved, and empower your cleaners to earn raises rather than you having to give them.

Here's what we covered:
Pillar 1: The Recruiting Funnel — how to do enough volume to make finding reliable 5-star cleaners inevitable
Pillar 2: Do It For Them, Do It With Them, Do It On Their Own — the $1,000/hour formula that gets new cleaners trained without the owner ever stepping foot on a job
Pillar 3: Star Pay — how to build a pay structure that attracts empowered cleaners and repels entitled ones

We also shared the dinner in Vegas with Alex and Leila Hormozi where Leila said, "You guys already have a marketing funnel. Now you need a recruiting funnel."
Nine months after that dinner, we went from $45k/month to $100k/month.
If hiring had ever felt like the thing holding your business back, this podcast is for you.
New episodes drop on Money Mondays.
Managing a house cleaning business that has reached $83,000 & beyond in monthly revenue requires strong leadership, management, culture, accountability, delegation, hiring, staffing, recruiting, interviews, accurate estimates, effective quoting, competitive pricing, smart sales, consistent referrals, strategic SEO, targeted Facebook ads, and exceptional cleaning services to sustain long-term growth.
26 min
July 13How to Collect More Cash Upfront in Your Cleaning Business With an Offer That Sells Itself | Ep 122
Check out the 30 Day Install Challenge---- Apply Here For The 30 Day Install

Katie and I broke down the Profitable Conversion System — how to collect more cash upfront with an offer that sells itself, book new cleans without ever leaving your home or office, and keep clients from cancelling.
Here's what we covered:
Pillar 1: The Remote Walkthrough — how to quote and close new cleans over the phone without a single in-person walkthrough
Pillar 2: The Offer That Sells Itself — how to collect more cash upfront without ever feeling like a sleazy salesperson
Pillar 3: The Commitment Test — how to turn recurring clients into committed clients who pay more and stay longer
We also shared how one conversation with a sales coach named Steve—who built sales teams for Alex Hormozi, Codie Sanchez, and Jay Shetty—led us to sell our first $4,300 clean just five days later.
The client said: "How can I say no to this deal?"
If sales conversations have ever felt uncomfortable — this podcast is for you.
New episodes drop on Money Mondays.
Managing a house cleaning business that has reached $83,000 & beyond in monthly revenue requires strong leadership, management, culture, accountability, delegation, hiring, staffing, recruiting, interviews, accurate estimates, effective quoting, competitive pricing, smart sales, consistent referrals, strategic SEO, targeted Facebook ads, and exceptional cleaning services to sustain long-term growth.
22 min
July 06 The 3-Pillar Client Attraction System That Floods Your Cleaning Business With New Clients Daily | Ep 121
Check out the 30 Day Install Challenge---- Apply Here For The 30 Day Install

Katie and I broke down the Client Attraction System we used to grow our Mesa location from $0 to $83k/month in under 2 years.
Most cleaning business owners had been hiding from their clients without even realizing it.
Here's what we covered:
Pillar 1: Visibility — how to stop hiding and start getting found by clients who were already looking.
Pillar 2: Authority — how to make the right offer, to the right person, at the right time (even when nobody knew you yet).
Pillar 3: Volume — why most cleaning business owners did the right things for the wrong amount of time.
We shared the exact scripts, offers, and strategies we used—including how one Instagram message to a guy I'd met exactly once turned into our very first Mesa client and our very first Google review.
We also shared how a text automation accident led us to discover one of the highest-ROI marketing channels in our entire business.
New episodes drop on Money Mondays.
Managing a house cleaning business that has reached $83,000 & beyond in monthly revenue requires strong leadership, management, culture, accountability, delegation, hiring, staffing, recruiting, interviews, accurate estimates, effective quoting, competitive pricing, smart sales, consistent referrals, strategic SEO, targeted Facebook ads, and exceptional cleaning services to sustain long-term growth.

31 min
June 29The 3 Systems That Grew Our Cleaning Business From Zero to $83K a Month in 20 Months. | Ep 120
Check out the 30 Day Install Challenge---- Apply Here For The 30 Day Install

@Katie Manzanares and I are going live to break down the 3 systems responsible for generating $83k/month in a cleaning business.

Our Mesa location started from $0 & in 20 months hit its first $83k/month.

And today we're laying out exactly how it happened.

Here's what we're covering:
The Client Attraction System — how to get consistent leads without depending on luck or referrals
The Profitable Conversion System — turning leads into paying recurring clients without being pushy
The Reliable Hiring System — Building a team that actually shows up and delivers a 5-star experience

We'll also be sharing stories from clients like Julia (from $0 to $83k in 14 months) and Renee (stuck at $20k for 10 years — now projecting $75k this month).

And the story behind the Vegas dinner with Alex and Leila Hormozi — where one conversation unlocked what eventually became $100k in a single month.

New episodes drop on Money Mondays.
Managing a house cleaning business that has reached $83,000 & beyond in monthly revenue requires strong leadership, management, culture, accountability, delegation, hiring, staffing, recruiting, interviews, accurate estimates, effective quoting, competitive pricing, smart sales, consistent referrals, strategic SEO, targeted Facebook ads, and exceptional cleaning services to sustain long-term growth.
18 min
June 22Every Cleaning Business Hiring Decision Ranked — From First Hire To Cleaner #14 | Ep 119
Check out the 30 Day Install Challenge---- Apply Here For The 30 Day Install

Most cleaning business owners wait until they're slammed to start looking for help.

That's why they stay stuck.

@Katie Manzanares
and I are going live to rank every hiring decision — from your first cleaner to cleaner #14.

We're covering:
When to hire your first cleaner (and why waiting is killing your growth)
The only platform that gives you applicants at scale
Why in-person interviews waste everyone's time
What to actually teach during training week
The incentive structure that builds real retention
The exact number of cleaners to hit a million dollars

In 2022, Katie and I had dinner with Alex and Leila Hormozi in Vegas.

Alex told us we weren't in the cleaning business — we were in the recruiting and training business.

Leila told us to build a recruiting funnel the same way we built our marketing funnel.

One year later we crossed a million dollars.

New episodes drop on Money Mondays.
Managing a house cleaning business that has reached $83,000 & beyond in monthly revenue requires strong leadership, management, culture, accountability, delegation, hiring, staffing, recruiting, interviews, accurate estimates, effective quoting, competitive pricing, smart sales, consistent referrals, strategic SEO, targeted Facebook ads, and exceptional cleaning services to sustain long-term growth.
35 min

About Road To A Million Dollar Cleaning Business: Marketing, Hiring & Sales Systems to Grow a Profitable Cleaning Company

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Road To A Million Dollar Cleaning Business: Marketing, Hiring & Sales Systems to Grow a Profitable Cleaning Company

Road To A Million Dollar Cleaning Business: Marketing, Hiring & Sales Systems to Grow a Profitable Cleaning Company episodes

About Road To A Million Dollar Cleaning Business: Marketing, Hiring & Sales Systems to Grow a Profitable Cleaning Company

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