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In this episode of the Life Science Success podcast my guest is Robert Bruchet.  Robert is a General Manager - Middle East & Africa at Ethypharm. He applies a deep understanding of commercial levers to maximize the P&L and drive growth. Demonstrated leadership across multiple functions (marketing, sales, market access, and public affairs) and general management.

• Rob Bruchet discusses his work in the pharmaceutical industry in Africa and the Middle East
• He talks about the challenges of expanding a business in that region, particularly with established brands and price pressure
• Bruchet emphasizes the importance of diversity in those markets, noting the wide range of languages and cultures
• He also shares his experience working in Dubai and the sense of adventure that drove him to move there
• Bruchet enjoys the opportunity to create something new and make changes in his work, and he is motivated by the drive and ambition of younger people in the industry