One thing I hear almost every day is “how can we get our partners to bring us more business?” The shift to the SaaS model and a partner ecosystem approach is designed to add more partner value throughout the buyer journey. More influence, more customer success, more account expansion. The good news is that when done right, the ecosystem can also bring you more partner sourced business. In this episode, I share five partnering levers you can use to drive more partner originated business.

Here are levers you can pull to drive more partner sourced business: