Robin Ji is the CEO and Cofounder of Liquifi. Liquifi helps Web3 companies automate token vesting and manage token cap tables. Liquifi raised a $5MM seed round from some of the biggest names out there. Dragonfly Capital, Alliance , Nascent, 6th Man Ventures. With participation from investors and operators in crypto including Balaji, Anthony "Pomp" Pompliano, Not Boring’s Packy McCormick, Ryan Selkis from Messari.

Liquifi has become the renowned expert on automated token vesting and token cap tables. With a star-studded list of customers that are using their product to solve their operational pain.

In this episode we discuss:

• What is a token?
• Why tokens?
  • Distributed ownership w/ a host of web3 benefits.
  • To interact with the blockchain?
  • Ownership in a protocol, company, etc.
• Core reasons to use tokens as equity:
  • Automatically get many financial services
  • Instantly a liquid market
  • Ability to interact with crypto native applications (contracts) - aka instant financial services
    • Attracts speculation
    • Creates perverse incentives
  • Different tokens can interact with each other
• Tokens = programmable ownership
  • Buying, selling, voting, attaching conditions
• Ask yourself why do you want a token:
  • Why do people want this?
  • Why would there be demand?
  • Why are we creating a token?
  • Does a governance token make sense?
  • A bet on what might happen in the future? Something unlocks with the token’s capability.
• Minting tokens and giving them out:
  1. Get a lawyer and ensure you’re compliant.
  2. How to raise money
  3. How to mint the token
  4. How to distribute the token
  5. Automated token vesting
• What Liquifi does:
  • Prevents mistakes
  • Allows you to configure distributions on a per person basis
  • Automates distribution
  • Automates legal
• The future of tokens
  • Automated value & transfer changes.
  • More inter-twined actions
• Parts of the Liquifi product:
  • Gathering addresses for how to distribute
  • Set up any grant
  • Lock ups
  • Vesting
  • Cost basis accounting
  • As an employer investor
• How Liquifi works with companies
• Everything it takes to set up a token:
  • Clear why for the Token
  • Landing ideal tokenomics
    • Launchpads: Ava launch, Binance (start and launch a token)
    • Do any people come to mind?
  • Marketing plan
  • Token distribution plans and strategies
  • How to launch
  • What exchanges to launch on
  • How to provide liquidity
  • How to drive perception
  • Launch preparation
    • Cap table set up
    • Gather wallet addresses
    • Run KYC
  • Set up infrastructure - accounting, taxes - so all pieces in place
  • Employee policies
  • Preventing insider trading
  • Community comms
  • Governance & change requests
  • Set up with Snapshot / Tally
  • Token road map
• How can tokens enable new models of work?

Learn more about Robin and Liquifi:

• Robin's Twitter: @robindavidji
• Liquifi's Twitter @liquifi_finance
• Liquifi's Website: https://www.liquifi.finance

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