How do you PR the future? That's the question David Yelland and Simon Lewis are wrestling with this week. As Uber says it's 'ready to go' with driverless cabs, can the British public be persuaded to jump in? How do you sell a vision? Also, in the extended edition on BBC Sounds, they look at Gary Lineker's departure from the BBC and the PR rules around staying silent or speaking out. And when is a gift not just a gift? Possibly when it's a $400m plane. David and Simon pull back the covers on the world of freebies.Producer: Duncan Middleton
Editor: Sarah Teasdale
Executive Producer: Eve Streeter
Music by Eclectic Sounds
A Raconteur Studios production for BBC Radio 4

How do you PR the future? That's the question David Yelland and Simon Lewis are wrestling with this week. As Uber says it's 'ready to go' with driverless cabs, can the British public be persuaded to jump in? How do you sell a vision? Also, in the extended edition on BBC Sounds, they look at Gary Lineker's departure from the BBC and the PR rules around staying silent or speaking out. And when is a gift not just a gift? Possibly when it's a $400m plane. David and Simon pull back the covers on the world of freebies. Producer: Duncan Middleton Editor: Sarah Teasdale Executive Producer: Eve Streeter Music by Eclectic Sounds A Raconteur Studios production for BBC Radio 4

Robotaxis: Look, no hands!

When It Hits The Fan takes you behind the headlines and into the high-stakes world of power, influence and reputation. Each week, it unpacks the PR playbook used by some of the world's most powerful people and asks how the hidden hand of the communications industry shapes what you see, hear and believe. Hosts David Yelland and Farzana Baduel dive into the week's biggest media storms, scandals and corporate crises, revealing how PR disasters unfold in real time. From political controversies to celebrity missteps and brand meltdowns, they trace where the story began, how it spiralled, and who ended up in the spotlight for all the wrong reasons. Bringing sharp insight and insider knowledge.David Yelland is the former editor of The Sun and Farzana Baduel is an award-winning communications strategist and crisis management specialist. Together, they draw on decades of frontline experience shaping narratives, handling reputational firestorms and understanding what really drives the news cycle.

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When It Hits The Fan takes you behind the headlines and into the high-stakes world of power, influence and reputation. Each week, it unpacks the PR playbook used by some of the world's most powerful people and asks how the hidden hand of the communications industry shapes what you see, hear and believe. Hosts David Yelland and Farzana Baduel dive into the week's biggest media storms, scandals and corporate crises, revealing how PR disasters unfold in real time. From political controversies to celebrity missteps and brand meltdowns, they trace where the story began, how it spiralled, and who ended up in the spotlight for all the wrong reasons. Bringing sharp insight and insider knowledge. David Yelland is the former editor of The Sun and Farzana Baduel is an award-winning communications strategist and crisis management specialist. Together, they draw on decades of frontline experience shaping narratives, handling reputational firestorms and understanding what really drives the news cycle.

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