Rock Enroll

In our latest episode of Rock Enroll, Dana Cruikshank sits down with Tony Poillucci, Vice President and Creative Director at VisionPoint Marketing. Join us as we discuss the power of emotional advertising, how to stand out from the "sea of sameness," and what Tony's dream project would be in higher ed.

Institutions should always be on the lookout for new audience segments, and it makes sense to have a diverse pool of applicants that are right-fit students. That being said, now it’s more timely than ever to be considering this topic, given the Supreme Court’s recent ruling against Affirmative Action.

Join us on the newest episode of Rock Enroll as three seasoned higher ed marketing experts dive into the strategies and tactics you can still utilize for recruiting a diverse student cohort. Explore the impact of demographic data, changing platform targeting rules, and the power of personalized communication in reaching historically excluded audiences.

Join host Dana Cruikshank on the latest episode of Rock Enroll as he sits down with Melony Martinez, Director of Marketing & Public Relations at National Park College. Discover how marketing and outreach have evolved at NPC over the past two decades, the impact of implementing a new CRM, and the success of NPC's aggressive marketing approach.

Over the past several months, we’ve observed an increase in low-quality “spam” leads. Vice President Chriss Thompson joins Dana Cruikshank to discuss how to understand and identify spam leads, and the best ways to combat this marketing problem.

What CRM is right for you? How do you use your CRM to create less work instead of more? And how does working with a Slate Preferred Partner improve your efficiencies? Danielle Attanasio joins Dana Cruikshank on this week’s episode of Rock Enroll to discuss all things CRM.

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Am I best utilizing my brand? Can I break my brand? And how does sound relate to branding? Join Dana Cruikshank and Christian Jessup as they discuss the best ways to honor and evolve your brand in an ever-changing world of "content."

Are you thinking about your priority audience when marketing to them? On today's episode of Rock Enroll, we interview Bonnie Blumer, director of marketing & partnerships at Rensselaer Polytechnic Institute, as she walks us through the marketing and enrollment tips that she's had success with.

All too frequently, higher ed institutions separate SEO and Information Architecture (IA) in their minds. But sites function best when these two important functions are handled hand-in-hand. Matt Herzberger, Vice President of Digital Experience and Analytics at VisionPoint Marketing, joins Dana Cruikshank to discuss the relationship between SEO and IA, and how higher ed websites can optimize both.

VisionPoint's director of SEO and analytics, Anna Chandler, joins Dana Cruikshank as they discuss the current "garbage fire" situations in higher education marketing, Twitter and GA4.

On today’s episode, you’ll hear from Dana Cruikshank as he interviews Kim Shank. Kim shares her knowledge from over 13 years in college admissions, and what she's learned now that she's on the other side of things as an Account Director at VisionPoint Marketing.