Rock Enroll

This week we dive into recent Gen Z trends and how higher ed marketers can take part in them. Join our guests Alli Hutchinson, Brooke Brennan, and Emma Provost as they break down the "Brat Summer" aesthetic, “demure,” the Y2K revival, and more. From bold visuals to nostalgic throwbacks, discover how institutions can tap into these trends to capture Gen Z’s attention.

Join VisionPointers Sarah Mullins and Kelly Glendenning in this episode of Rock Enroll as they explore what higher education can learn from other industries about marketing and branding. Focusing on the idea that audiences are more than just demographics, they dive into understanding behaviors, interests, and motivations to create personalized marketing strategies. With engaging examples and insights from successful brands like Oura Ring, they provide actionable takeaways for higher ed marketers to move beyond broad categories and focus on specific student aspirations.

In this episode of Rock Enroll, Katy Campbell and Brandi Stocker discuss the FAFSA Simplification Act, its implications for colleges and students, and how institutions can navigate the resulting challenges and delays. From understanding key changes to enhancing communication strategies, join us for essential insights into the current FAFSA situation and actionable solutions for higher education professionals.

In today's episode of Rock Enroll, Katy Campbell and Sammy Bowen delve into understanding Gen Z's unique relationship with higher ed, exploring their values, media habits, and how institutions can effectively market to them. From embracing social responsibility to navigating digital channels, join us as we uncover strategies to engage Gen Z and prepare for the rise of Gen Alpha.

In our latest episode of Rock Enroll, Kelly Glendenning and Matt Walters use a randomizer wheel with institution types and different challenges that institutions may face, covering what solutions we would offer for yield, brand, and lead generation problems.

In the latest episode of Rock Enroll, we uncover key insights from Rebecca Stapley’s nine-year tenure at Nazareth College, exploring strategies for capturing student attention, avoiding common mistakes, and fostering collaboration between admissions, PR, and marketing departments. Learn innovative approaches to campus exposure amidst declining visits, harnessing social listening for audience insights, and more!

How will NCAA conference realignments impact your institution's prospective audience? Should your marketing efforts change to reflect this? And how can you ensure your athletic events are in synergy with your campus marketing? We cover these topics and more as Erin Ward joins us for this week's episode of Rock Enroll!

Join us for an insightful episode of Rock Enroll with Leslie Sharpe, a marketing strategist with a rich background in higher ed. Leslie shares her experiences and insights in the evolving landscape of higher ed recruitment, marketing strategies during and post-pandemic, and the critical role of data-driven decision-making in today's digital-driven environment. Discover how institutions are adapting to meet the changing expectations of prospective students in this new era of enrollment marketing.

How should higher ed marketers use Threads? And what should we make of the latest controversies at Twitter / X? Dana Cruikshank chats with Marketing Manager Christian Jessup and Director of SEO and Analytics Anna Chandler on these topics and more.

It's been a little over a month since GA4 replaced Universal Analytics as Google's next generation analytics platform. What changes are we noticing in usability and data accuracy? How has the transition impacted higher ed? In this short bonus episode, Anna Chandler and Christian Jessup join Rock Enroll host Dana Cruikshank to discuss.