This is part 2 of a 2 part conversation on marketing with Adam Wilson.

In this episode John Kozicki (Michigan Rock School and RockSchoolProprietor.com) has an engaging conversation with Adam Wilson, co-founder of the boutique advertising agency, D/Cal. This is part two of my conversation with Adam, and in this episode Adam shares valuable advice for business owners and music schools on developing a marketing strategy and practical social media tips.

We discuss the evolution of marketing messages in the music education space, the importance of understanding your brand's core values, and how to effectively communicate these to your target audience. Adam emphasizes the significance of having a clear 'why' behind your brand, which can guide all your marketing decisions.

Additionally, Adam provides actionable steps for creating a consistent brand identity, from logo design to social media content. Whether you're a solo music instructor or running a music school, this episode is packed with insights to help you refine your marketing efforts and connect better with your audience.

In this episode:

• Essentials for developing your brand

If you haven't listened to part 1, we highly recommend doing so for additional context. Tune in to learn how to elevate your music school’s marketing game!

Episode Transcript:

This is part 1 of a 2 part conversation on marketing with Adam Wilson.

In this episode John Kozicki (Michigan Rock School and RockSchoolProprietor.com) has an engaging conversation with Adam Wilson, co-founder of the boutique advertising agency, D/Cal. Adam's portfolio includes work for global brands like Gibson, Carhartt, and Wolverine Boots. Adam founded D/Cal with skateboard legend and entrepreneur Tony Hawk, which brings a unique perspective to understanding target markets and subcultures.

With over 25 years of experience, Adam shares invaluable insights into the conceptual aspects of marketing, including brand building, logos, and colors, in part one of our discussion. Even if you don't have a marketing background, Adam's explanations are clear and informative. In part two, he offers practical advice that music lesson businesses can readily apply.

We delve into the importance of understanding your audience, crafting effective messaging, and distinguishing between branding and marketing. Adam also emphasizes the emotional connection and consumer empathy crucial for any successful brand. This episode is packed with actionable tips to help you elevate your music school’s marketing strategy.

In this episode:

• Understanding marketing and branding, and the differences between the terms

In Part 2, Adam and John discuss practical applications for music school, as well as a usable social media strategy.

Episode Transcript:

In this episode of the Rock School Proprietor Podcast, John Kozicki (Michigan Rock School and RockSchoolProprietor.com) and co-host Mandy York (Music Time of Milford) dive deep into the importance of discovering your "why" in your music lesson business. They discuss how to find your why, articulate it, and use it to fuel your passion and drive. Whether you're a music instructor or a studio owner, understanding your why can help you stay motivated, connect with your students, and build a successful and fulfilling music school.

John and Mandy share personal stories, including the transformative power of group music-making experiences and the unique role music plays in connecting people. They also offer practical advice on how to uncover your why by reflecting on meaningful experiences and asking others for feedback.

In this episode:

• Discovering your Why in your lesson studio

For additional resources or to connect with us, visit RockSchoolProprietor.com.

Episode Transcript:

In this episode of the Rock School Proprietor Podcast, hosts John Kozicki (Michigan Rock School and RockSchoolProprietor.com) and Mandy York (Music Time of Milford) dive into the often contentious topic of music practice. They challenge the traditional time-based practice recommendations and introduce a more balanced approach that defines two categories -- skill development and experiential practice.

John and Mandy explore how different types of practice can foster creativity, maintain student interest, and prevent burnout. They discuss the importance of incorporating both skill-building exercises and activities that bring inspiration to the student. From playing old favorites to exploring new genres, this episode is filled with practical advice for music educators and parents alike.

In this episode:

• Redefining practice for students, parents, and instructors

Plus, you can download a special guide and worksheet to help redefine practice in your own music studio. Visit https://rockschoolproprietor.com/resources/ to access the guide for free!

Join John Kozicki (Michigan Rock School & RockSchoolProprietor.com) and Mandy York (Music Time of Milford) as they dive into the art of teaching music by exploring the balance between traditional and non-traditional approaches. Discover the pros and cons of each method, and meet the ultimate music instructor avatar, Steve Connolly, who embodies the best of both worlds. 

In this episode:

• Defining a “Traditional” Music Instructor Avatar (Mrs. Connely the piano teacher)

The sweet spot is in the middle of these two opposite approaches.

n this episode, John Kozicki (Michigan Rock School, RockSchoolProprietor.com) and Mandy York (Music Time of Milford) delve into a unique perspective on music education: teaching the parents. John shares his 20-year journey in rock band programs and Mandy discusses her Music Together center, where the focus is on involving caregivers in early childhood music education.

Listen in as they explore the idea of educating parents about expectations, and how their involvement and understanding can significantly impact a child's musical journey. From building confidence in young learners to creating a family-friendly learning environment, this episode is packed with insights and practical advice for music educators and parents alike.

Whether you're a studio owner, instructor, or a parent wanting to understand more about your child's musical education, this conversation is sure to provide valuable takeaways. Join us as we uncover the magic that happens when parents and educators work together to foster a love for music in children.

In this episode:

• Why it is important to educate parents and families in music lesson studios

Welcome to the Rock School Proprietor Podcast! In this episode, hosts John Kozicki (Michigan Rock School and RockSchoolProprietor.com) and Mandy York (Music Time of Milford) dive into the core philosophies that shape their music schools. John, who runs a rock school, and Mandy, who manages an early childhood music center, explore how their vastly different backgrounds contribute to a shared passion for music education.

John and Mandy share personal stories from their early music experiences that have influenced their teaching philosophies. John recounts his challenging piano lessons as a child and how they shaped his approach to making music enjoyable for his students. Mandy discusses the joy of discovering the Music Together program with her children and how it revolutionized her understanding of early childhood music education.

Together, they emphasize the importance of creating a positive and engaging music culture in their schools. They discuss the significance of understanding and communicating their core beliefs to build a community that resonates with both instructors and families. John and Mandy also offer practical advice for other music school owners and instructors on finding and sharing their authentic stories to enhance their teaching practices.

Join John and Mandy as they harmonize their differences to create a richer, more inclusive music education experience for everyone involved.

Join John Kozicki (Michigan Rock School, RockSchoolProprietor.com) and Mandy York (Music Time of Milford) with a glimpse of what music instructors and music lesson business owners can expect from their conversations on the Rock School Proprietor Podcast!