Music Lessons and Marketing

As music school owners, we often turn to each other for advice and strategies—but what if the best ideas for growing your business came from outside the music world? In this episode, I share my own experience of learning from different industries, from hair salons to dance studios, and how these insights helped elevate my music school.

We’ll talk about the importance of creating low-barrier entry points for students, and I’ll introduce today’s guest, Misty Lown, a leader in the dance world who’s mastered the art of positive first experiences. Tune in to discover how stepping outside the music education bubble can bring fresh ideas and new growth to your school.

Key Takeaways:

• How to learn from industries outside of music
• The value of a positive first experience for students
• Insights from Misty Lown on creating a successful studio program

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In this episode, Dave dives into crafting memorable stories that fuel word-of-mouth marketing for your music school. Learn how to create standout moments beyond the lesson room that make your clients excited to share. Tune in to hear inspiring real-world examples and practical tips to boost your school’s reputation.

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In Episode 239, Dave dives into the success stories behind the Kidzrock program with music school owner John Kozicki. Why do some schools thrive while others falter with group classes? This episode uncovers the crucial role that marketing, mindset, and instructor selection play in filling group classes and driving revenue.

Whether you’re already running group classes or considering adding them to your offerings, you’ll gain actionable insights that will make them a core part of your music school’s success. Learn how to effectively market your group classes, educate parents, and create a passionate, belief-driven culture that resonates with both staff and students.

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In this episode, Dave explores why many music schools fail to maximize Instagram’s potential. Discover practical tips to engage your audience, create shareable content, and turn your social media strategy into a lead-generating machine. Don't miss this essential guide to transforming your Instagram feed from a passive newsletter into a dynamic tool for growth!

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Explore why some music schools succeed with group programs like Kidzrock and others don't. Join Dave Simon and Kelly Bennett, from Valencia School of Music, dive into top marketing strategies, effective parent communication, and practical advice for launching and maintaining Kidzrock programs. Whether you're a music school owner or instructor, this episode is packed with insights to help you elevate your group classes. Tune in and learn how to make your music school stand out!

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In this episode, Dave delves into the surprising power of using pain in marketing. Discover how this strategy can capture attention, build trust, and drive sales. Learn from real-world examples and get practical tips for applying this technique in your marketing and sales calls. Don’t miss these valuable insights to enhance your music school's marketing effectiveness!

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In today’s episode, we’re gearing up for an exciting webinar titled “The Number One Way to Fill Your Group Classes,” happening on July 11th at 1:30 p.m. Eastern Time. If you haven’t reserved your spot yet, now is the perfect time! Can’t make it? No worries—replay will be available. Sign up at davesimonsmusic.com/webinar.

Key Points Covered:

• No Paid Ads Needed: Learn how phone calls and emails can effectively fill your group classes without the need for paid advertising.
• Parental Perception: Understand how parents' past experiences with private lessons influence their decisions and how to leverage this in your marketing.
• Value Explanation: Discover the importance of clearly explaining the benefits and value of your group classes to parents.
• Overcoming Risks: Learn strategies to make unfamiliar group classes feel like a safe and valuable choice for parents.
• Sales Training Role Play: Hear a role play of a sales call for programs like Kidzrock, Jr. Rockerz, and Piano Jam, complete with commentary and strategy breakdowns.
• Building Relationships: Explore how to build rapport, trust, and present yourself as a likable expert to foster long-term relationships with new families.
• Sales Framework (RPCO): Get a simple outline for any sales call—Reveal, Present, Close, Objections (RPCO)—and tips for handling objections effectively.

Listen in as we dive into the nuances of selling group classes and how to position them as the best choice for parents and their children. Don’t forget to sign up for the webinar to learn more in-depth strategies!

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For a deeper dive into these topics, join Dave's webinar on July 11th at davesimonsmusic.com/webinar, where you'll receive in-depth strategies, participate in a live Q&A, and access exclusive resources. Tune in and transform how you market and sell group music classes, inspiring young musicians along the way. In this episode:

• Discover why group classes are an ideal solution for music schools facing instructor shortages, allowing them to serve more students efficiently.
• Delve into parents' beliefs about music lessons, their impact on a child's development and social status, and address common fears about failure.
• Learn how to design engaging group classes that retain students, communicate their unique benefits like teamwork and leadership, and present them as a valuable step towards private lessons.
• Gain insights on effective communication strategies, marketing tactics, and practical solutions for music schools.
• Understand the power of offering guarantees to build confidence and reduce perceived risks for parents.

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Unlock the secrets to making your music school more profitable. Discover how group classes can significantly boost your margins and optimize your limited teaching hours. In this episode, Dave delves into common misconceptions parents have about group versus private lessons and how to reposition your offerings to meet their needs.

Join Dave in his upcoming webinar, “The Number One Way to Fill Your Group Classes,” on July 11th at 1:30 p.m. Eastern Time. Don’t miss this chance to transform your business strategy and increase your student enrollment. Sign up now at www.davesimonsmusic.com/webinar.

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In this episode, Dave's guest, Nate Shaw shares his unique method of gamified learning.

Nate has revolutionized music lessons by making them fun and relevant through the use of pop music and games, moving beyond traditional methods. Tune in to hear about his creation, Big Music Games, and its impact on music education.

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