Going gray? In this episode of Rock Your Midlife, I sit down with Alexis Agius — founder of Silvering Beauty and co-founder of The Silvering Sage — to talk about the real gray hair transition, silver hair confidence, and the brand-new app changing how women go gray.
Did you know 56% of women in America are currently in the "silvering" space — starting to go gray and deciding what's next? Whether you're silver curious, mid grow-out, or fully embracing your natural gray hair, this conversation is for you.
Alexis has spent 30+ years in fashion, beauty, and product design. After going silver herself in 2008, she built Silvering Beauty — an award-winning haircare line for silver, gray, and white hair that crossed $1 million in revenue in its first year. Now she's back with something even bigger: The Silvering Sage, a brand-new app built specifically to support women emotionally and practically through every stage of their gray hair grow-out.
In this episode we cover:
✨ Why 56% of women are in the "silvering" space right now
✨ The real story of how The Silvering Sage app was born
✨ Why going gray is about way more than hair — it's a full midlife transformation
✨ How the app's 24-month "emotional map" supports you through every stage of the grow-out
✨ The weekly photo tracker (and the transformation video you get at the end!)
✨ Who the app is really for, and how to know if it's right for you
✨ Alexis's top tips for anyone starting their gray hair journey
✨ Why "growing up" — not growing old — is a privilege
✨ The story behind the tagline "Don't Be Afraid to Grow"
Whether you're tired of root touch-ups, ready to ditch the dye, or just silver curious and want support, you are not alone in this. Let's rock this transition together.
CONNECT WITH ALEXIS AGIUS & THE SILVERING SAGE
🔗 The Silvering Sage app (official site): https://thesilveringsage.com/
📱 Download on iPhone / App Store: https://apps.apple.com/us/app/the-silvering-sage/id6747350125
📱 Download on Android / Google Play: https://play.google.com/store/apps/details?id=com.thesilveringsage.app
📸 The Silvering Sage on Instagram: https://www.instagram.com/thesilveringsage/
🔗 Silvering Beauty (products for silver, gray & white hair): https://silveringbeauty.com/en-us
📸 Silvering Beauty on Instagram: https://www.instagram.com/silvering_beauty/
🔗 Tangled Silver Magazine (where Alexis met her co-founder Janeen): https://www.tangledsilvermagazine.com/