Five-time world champion steer wrestler Luke Branquinho! Ever wondered what drives a rodeo legend to risk it all to be their best? Luke reveals the raw nerves and adrenaline rush of competing at the 2025 American Rodeo after a three-year hiatus, proving he’s still got it. From his iconic “shake” that lit up arenas to hilarious behind-the-scenes carpool karaoke with rodeo stars, Luke’s stories will hook you.

Discover how he battled injuries, balanced family sacrifices, and found purpose after retiring from the arena. His candid take on mental toughness will inspire you to chase your own dreams. Plus, hear about his new ventures, from podcasting to custom boots, and why he’s riding the wave of rodeo’s booming popularity.

Tune in for unfiltered wisdom, laugh-out-loud moments, and a glimpse into the heart of a cowboy who lives to love what he does. Don’t miss this chance to learn from one of rodeo’s elite. Enjoy the show!

This episode is brought to you by Kimes Ranch and Kerry Kelley Bits and Spurs. 

00:00 The Journey Begins: A Rodeo Dream 11:01 Finding Your Path: The Pursuit of Passion 21:49 The Pressure of Competition: Mental Strategies for Success 33:05 Life After Rodeo: Transitioning to New Adventures 39:32 The Origin of the Shake 40:35 Rodeo's Growing Popularity 42:39 The Future of Rodeo and Music Collaborations 43:44 The Nashville Rodeo Experience 46:51 Lessons from Early Career Failures 49:29 Advice to My Younger Self 50:10 Understanding Steer Wrestling Techniques 52:54 The Importance of Horsemanship 53:35 Raising the Next Generation of Rodeo Athletes 55:44 Insights from Podcasting 58:39 Rapid Fire Questions and Personal Reflections