Rogue Creators

Go Rogue Podcast

Host: Bryan Fittin & Loren Lewis
Guest: AJ Wilcox
On this episode Bryan and Loren are joined by AJ Wilcox, a certified LinkedIn ads
partner
[00:01:50] - AJ’s background
[00:03:03] - What are you obsessed with this week
AJ - Excel macros
Loren - Switchfoot feat Lindsey Sterling - Voices
Bryan - Parks and Recreation
[00:09:04] - Why is it so important to be on LinkedIn and what are common
misconceptions?
[00:12:23] - What are the effects of video in posts on LinkedIn
[00:14:12] - What are the differences of LinkedIn Live
[00:16:42] - Where should young businesses be focusing their time on LinkedIn?
[00:20:19] - How would you compare Articles on LinkedIn to Medium?
[00:23:20] - Why LinkedIn ads and why are they so valuable?
[00:26:35] - What tends to work better in regards to video or static?
[00:30:20] - Basic general tips for running your first LinkedIn ad?
[00:32:06] - Have you seen more traffic on desktop or mobile?
[00:39:30] - Rapid Fire Questions

Quotes from the Episode:
“LinkedIn is an especially good source for discovering leads. Hubspot found that
LinkedIn is 277% more effective at generating leads than Facebook and Twitter. Given
this, it’s no surprise that 79% of marketers see LinkedIn as a very good source of
leads, with 43% of marketers saying they have sourced at least one customer from
LinkedIn. That number increases for B2B marketers, who report that 80% of their
social media leads come from LinkedIn.” [00:07:58]

“The reason why LinkedIn is so easy to go viral on right now is because only 4% of
people out there will post on LinkedIn but 100% of people need people need content in
their news feed.” [00:11:30]

“If you have a company page and personal profile that have the same number of
followers. If you post something, the same thing on both, you’ll usually get 10 times the
engagement, 10 times the views on your personal post rather than the
company’s.” [00:17:25]

“Always provide value first but make sure that it’s gated, you’re going to get first name,
last name, email address...” [00:36:25]

Links:
Kinsta - https://kinsta.com
B2Linked - https://b2linked.com

Social Media:
Bryan Fittin https://www.instagram.com/heybryanhey/
Loren Lewis https://www.instagram.com/thislovelylewislife/
AJ Wilcox https://www.linkedin.com/in/wilcoxaj/
https://twitter.com/wilcoxaj

Go Rogue Podcast
Host: Bryan Fittin & Loren Lewis
On this episode Bryan and Loren discuss, How much content should you post?

[00:01:34] - How much content should you post
- as much quality content as possible
[00:02:34] - What are you obsessed with this week?
- Bryan - Peter McKinnon, youtuber, film maker, photographer
- Loren - Lindsay Sterling, violinist
[00:07:36] - Content Pyramid
- Document your pillar piece of content, repurpose into micro content
- Distribute across all social channels
- Listen to your audience
[00:10:52] - Establishing Pillar content
- Do a Facebook live
- Do a podcast
- LinkedIn live
[00:11:22] - Repurposing micro content
- Format correctly for where you are posting
[00:15:30] - Captions
- Not clickbait
- Use something that evokes emotion
[00:16:45] - Other repurposed content
- Audio gram, use audio from your podcast
- Take transcript and repurpose into a blog
[00:23:50] - Rapid Fire Questions

Quotes from the episode:
“You should totally do multiple pieces of content....if you’re creating content,
batch.” [00:00:49]
“When you can create authentic content that’s behind the scenes, that is a day in the
life of the office or whatever you’re doing, it registers with your audience so much
more.” [00:09:41]
“Look for the moments that will resonate with your audience.” [00:13:38]

Links:
Garry Vee - https://www.garyvaynerchuk.com/the-garyvee-content-strategy-how-togrow-and-distribute-your-brands-social-media-content/

Canva - https://www.canva.com/q/pro/?
v=13&utm_source=google_sem&utm_medium=cpc&utm_campaign=REV_US_EN_Can
vaPro_Branded_Tier1_Core_EM&utm_term=REV_US_EN_CanvaPro_Branded_Tier1_C
anva_EM&gclid=Cj0KCQiAk7TuBRDQARIsAMRrfUZWiARYQ0uYeGcEfHZJklmxu3ZB--
RpJZuUrMOUI5H-vXEnK1w2N2YaAj05EALw_wcB

Social Media:
Bryan Fittin https://www.instagram.com/heybryanhey/
Loren Lewis https://www.instagram.com/thislovelylewislife/

Go Rogue Podcast 

Host: Bryan Fittin & Loren Lewis Guest: Brad Alexander 

On this episode Bryan and Loren are joined by Brad Alexander to talk about the do’s and don’ts of website design. 

[00:01:05] - Subject of the episode: Website Design
 [00:01:48] - What are you obsessed with this week? 

Brad - Tee Rex
 Bryan - Joker Movie
 Loren - Madam Secretary, tv show on CBS 

[00:09:15] - Background of Storybrand certification 

[00:13:10] - Tips on how to build or refine a great website 

- your website needs to exist. You need to have one
 - your website needs to separate you from the others
 - strong homepage that communicates what you offer/what you do 

[00:17:47] - Top pet peeves for websites 

- scrolling carousel
 - things that look like written letters as opposed to scannable content - overuse of animation
 - stock photos instead of real photos
 - everything in the menubar, put the bulk at the bottom
 - basic graphic design, don’t use 7 fonts, etc. 

[00:22:30] - What should always avoid on your website
 - talking about yourself too much at the beginning 

[00:24:43] - What should young businesses do when launching their website 

- have a homepage that is a sales page for your business - some sort of an about page
 - blog pages, service offerings on separate pages 

[00:28:32] - What advice would you give to established business websites 

- are you comfortable with your growth, if yes don’t change
 - whatever is in your website needs to reflect what’s in your sales collateral. 

[00:33:02] - Advice for people looking to change a website or branding
 - if it’s something you know you can’t handle yourself, wrap your head around spending $4500 - $5000 to have someone design it 

[00:36:50] - Rapid Fire Questions 

Quotes from the Episode: 

“When people interact with websites they expect excellent user experience, if you fail to satisfy their needs they’ll simply move to your competition which might just be a click away. That’s why with every design decision you should think what’s best for the visitor and try to make the experience as pleasant as possible.” [00:16:04] 

“The design needs to inform what we are trying to help people accomplish beside just brag or look good.” [00:17:00] 

“A website is a good anchor piece to revisit that can then inform the rest of the stuff that comes out of it because it is the biggest digital presence you will have.” [00:29:46] 

Go Rogue Podcast 

Host: Bryan Fittin & Loren Lewis Guest: John Allen 

On this episode Bryan and Loren as part of the founders series, they are joined by John Allen from Onyx Coffee Lab 

[00:01:52] - What are you obsessed with this week? 

John - Cereal
 Loren - ABC show, The Good Place Bryan - Thunderstruck, AC/DC 

[00:06:15] - Background of Onyx Coffee Lab 

[00:07:29] - The 1907 

[00:10:58]
- What was the moment you got into coffee and science and wanted to put the two together? 

- it was a slow evolution
[00:14:08]
- How did you develop the culture at Onyx? 

- it was a combination of coming natural and methodical - we actively work to counter what we see in other cafes 

[00:17:52]
- In coffee culture, what makes Onyx standout?
 - we feel like we are constantly needing to go above and beyond to compete with roasters in major metropolitan areas.
[00:23:50]
- Advice for doing authentic social media 

- you have to be authentic, we don’t have a big plan
 - use the language of the people you are trying to reach
 - if our core team thinks its funny we post it
 - we try to promote the staff that has been with us for a long time 

[00:27:42]
- Something people would be surprised to learn about Onyx
 - leader of full transparency in the coffee industry 

[00:32:19]
- What is next for Onyx?
 - new cafe in MoMa under construction 

- growing the roasting business
 - finding new coffees
 - vertically integrating..dry mill project in Colombia - new quality standards
 - pushing more international business 

[00:38:04] - Rapid Fire Questions

Quotes from the Episode: 

“It was really important for us to put all that out there so that people understood how much work goes into coffee and also from a culture standpoint of our staff so that everyone can kind of see and appreciate each others jobs.” [00:08:15] 

“In coffee our philosophy is we’re only as good as our raw product.” [00:20:48] 
Links: 

Onyx Coffee Lab - https://onyxcoffeelab.com 

Social Media: 

https://www.instagram.com/heybryanhey/
https://www.instagram.com/thislovelylewislife/ 

https://www.instagram.com/onyxcoffeelab/
https://www.facebook.com/OnyxCoffeeLab/
https://twitter.com/OnyxCoffeeLab