Rogue Creators

Show Notes:

[00:01:55] What are you obsessed with this week?

Loren: Abominable

Bryan: New In-Ear Monitor

[00:05:58] Do you need an editorial calendar?

[00:08:00] What do you need to be strategic?

[00:17:46] Make your calendar timely

[00:28:51] Rapid Fire Questions

Show Quotes:

“You're going to be engaging your audience where they are, with content that they're interested in, when they’re actually on your platform.” [00:07:14]

“That’s where an editorial calendar comes in handy: so that it's not a mad scramble everyday. Oh, we forgot to post something. And it doesn't even resonate with your audience because it was last minute if feels last minute. But with an editorial calendar, it can really resonate with your audience because you've planned it.” [00:16:47]

“So, it's really thinking about how do I utilize these days to engage with my audience and think about what is their mindset, not mine?” [00:19:27]

“You really should not be just promoting your services every single day, every single hour. Hey, come in. You have to buy our product…people tune out. They're not gonna want to buy your product until they trust you and feel like you are the person that has their best interest in mind.” [00:25:07]

Show Notes:

[00:01:28] What are you obsessed with?

Bryan - Texas Metal

Loren - Stranger Things Trailer

[00:07:50] Event Videos

[00:09:56] Expert Interviews

[00:12:59] Educational / How-To Videos

[00:15:03] Live Videos

[00:18:15] Personalized Messages

[00:24:34] Explainer Video

[00:28:50] Rapid Fire

Show Quotes:

“We're very big on bringing experts in to do the podcasting with you. Because that establishes some credibility with you, but also people can know that it's not just your insight that they're getting, but they're getting a lot of outside insight as well.” [00:11:05] 

“It kinda goes back to that fact that there's a fear of missing out. There's that photo. If I don't watch this now, in the back of our minds, we're like, well, I can watch it later. But will I watch it later? No, I probably need to get this information now.” [00:15:46]

“Think of the value that you feel and the connection that you feel with somebody when they would take the time to do [send a personalized message] that. That just blew me away.” [00:22:30]

Links:

• Loom
• Explainify.com
• https://www.wyzowl.com/video-marketing-statistics-2020/
• Bryan Fittin- https://www.instagram.com/heybryanhey/
  
  Loren Lewis- https://www.instagram.com/thislovelylewislife/
  
  

Show Notes

[00:02:24] What are you obsessed with this week?

[00:06:45] About Nichole

[00:11:43] How do you create an engaging podcast without a co-host?

[00:15:20] How do you decide on your podcast’s direction?

[00:21:05] Pointers for first time solo show hosts

[00:26:35] Growth without feedback

[00:29:56] How do you know a solo show is not for you?

[00:34:00] What’s next for Nichole?

[00:38:15] Rapid Fire Questions

Show Quotes

“For me, you know, I wasn't like, I want to have a podcast. What should it be about? It was the other way around for me. I was like: I have things to say. How do I get it out there?” [00:11:56]

“You really need to have an idea of how you're going to get from point A to point B… you've got to know the point you're trying to make. How do all these different elements you're pulling together contribute to the larger goal?” [00:22:18]

“If I listened back to my early episodes that I started with… it was bad, but we started somewhere and we've gotten progressively better.” [00:28:56]

“You see people jumping on the trendy train of a podcast. I just don't think that that's the best way to have long term success.” [00:31:35]

Show Notes:

[00:01:40] What are you obsessed with this week?

[00:04:45] Building a YouTube Channel: What does that entail?

[00:10:08] What do first time YouTubers need to know?

[00:13:43] Top 3 YouTube Tips 

[00:17:12] Finding your YouTube niche

[00:22:00] Rapid Fire

Quotes from the Podcast:

“I’m going to see what this person is about. I need to know whether or not I should invest my time here.”  [00:14:30]

“What’s your channel about? If your answer is ‘my channel is about beauty and travel and vlogging’ then it’s about too many things. Get rid of all the ands. It should be about one specific topic when you start your channel. You need to appeal to one specific audience.” [00:17:33]

Links:

Brad Alexander- https://clearmessagemarketing.com/

Bryan Fittin- https://www.instagram.com/heybryanhey/

Loren Lewis- https://www.instagram.com/thislovelylewislife/

GRX Podcast Ep.42: Daniel Quin

[00:01:54] David’s Background

[00:06:58] What are you obsessed with this week?

 Loren: Si-Fi 

 Daniel: Picard Show

 Bryan: Kegerator

[00:13:27] What keeps you going?

[00:15:19] When do you decide to try Patreon? 

[00:17:02] How does Patreon work?

[00:20:32] Do’s and Don’ts of Patreon

[00:26:23] What is Voice Press?

[00:29:22] Recording Live Shows

[00:31:07] Interacting with fans

[00:34:22] Advice for finding your niche in the podcast world

[00:43:10] Why would you start a Patreon?

[00:51:46] Rapid Fire Questions

Quotes from the Podcast:

“...this [podcasting] was just a cheap excuse to get into people's shops and talk to people and learn. And I knew that would keep me going no matter what. That I would always want to do that.” [00:14:39]

“Even if there’s only fifty people or a hundred people listening to the show or whatever the number might be like, that's still that many people that picked you to listen to out of every possible option. Now you matter to them.” [00:32:04]

“Engage with your audience, because it’s everything.” [00:33:54]

Links:
Daniel Quin-
https://podcasts.apple.com/us/podcast/look-what-i-did/id1410790896
https://www.instagram.com/lwidproject/

https://www.instagram.com/quin_essential/

Bryan Fittin- https://www.instagram.com/heybryanhey/

Loren Lewis- https://www.instagram.com/thislovelylewislife/

GoRogue Podcast
 Host: Bryan Fittin & Loren Lewis 

On this episode Bryan and Loren are solo in he studio and they discuss 5 actionable steps to starting a podcast. 

[00:01:21] - Subject of the show and everyone should have a podcast 

[00:02:28] - What are you obsessed with this week? 

Loren - The Slash Filmcast
 Bryan - The Gary Vee Audio Experience, Goal digger podcast, Twenty Thousand Hertz podcast

[00:08:09] - You wanna start a podcast 

[00:11:13] - Understand podcasting is a long game, Define your success 

[00:13:22] - Plan, Plan, Plan
 [00:19:46] - Batch record
 [00:23:40] - Know what makes you unique and be able to communicate that 

[00:27:28] - If you have a podcast, Re-purpose it, Promote it 

[00:32:28] - Rapid Fire Questions

 Quotes from the Episode: 

“If you’re passionate about something and you can talk about it and enjoy talking about it and connect with others with that or solve problems for people with something you’re passionate about, it’s a win.” [00:01:46] 

“Are you prepared to do this for the next 5 years? You need to have enough episodes under your belt understand: is your audience receiving this and how do you define success?” [00:09:10] 

“After podcasting for more than five years I’ve seen many people launch a new podcast but abandon it before they hit the tenth episode if you are truly committed to podcasting as part of your big picture strategy, go into it with the understanding that it could easily take many months before you find your voice, your value proposition and your audience. Stick with it.” [00:09:41] 

“You would not go on vacation without any cash nor would you stay up all night before a marathon, if you’re going to succeed in creating a great podcast, create a bank of episodes that meet or exceed your expectations for quality and impact. In that way you are always three months ahead such that your only replenishing currently running episodes with future ones. You’ll sleep better.” [00:22:26] 

Links: 

GoRogueX 

Social Media: 

Bryan Fittin Loren Lewis 

https://www.goroguex.com 

https://www.instagram.com/heybryanhey/ 

https://www.instagram.com/thislovelylewislife/ 

GoRogue Podcast 

Host: Bryan Fittin & Loren Lewis Guest: Nathan Otwell 

On this episode Bryan and Loren are joined once again by Nathan Otwell of Shopanova, and they discuss the creative/content around a Facebook ad. 

[00:01:14] - Nathan’s background
[00:04:25] - What are you obsessed with this week? 

Nathan - Chief Marketing Officer role at Shopanova 
Loren - The Witcher
Bryan - The Witcher 

[00:09:10] - Facebook ad creation
[00:11:19] - What creative aspects work?
[00:19:49] - With ads, how do you battle emotions and loss aversion?
[00:27:12] - Conversion of simplistic ads vs over produced
[00:31:35] - Rapid Fire Questions 

Quotes from the Episode: 

“Never assume anything and always test everything.” [00:09:31] 

“When it comes to videos...always try to educate, always try to engage..” [00:14:33] 

“People resist buying your product because they’re scared of losing money which is rooted deeply in a psychological phenomena known as loss aversion. [00:18:52] 

“90% of all snap judgements that we make about products can be traced back to color.” [00:22:50] 

Links: 

Shopanova - https://shopanova.com 

Social Media: 

Bryan Fittin https://www.instagram.com/heybryanhey/
Loren Lewis https://www.instagram.com/thislovelylewislife/
Nathan Otwell https://www.instagram.com/theangrymarketer/

Go Rogue Podcast
 Host: Bryan Fittin & Loren Lewis 

On this episode Bryan and Loren are solo and looking forward to 2020, what are the marketing trends coming in the new year. 

[00:01:10] - What are you obsessed with this week? 
Bryan - Onyx branded insulated fellow mug
 Loren - Markham and Fitz chocolate 

[00:04:20] - Social media trends for 2020
[00:05:13] - Most popular platforms and what to know about them
[00:14:11] - What trends are coming in the new year
[00:18:57] - Ephemeral content
[00:21:34] - Video continues to be king
[00:24:18] - Messenger Bots
[00:26:06] - Customer service on Social Media platforms
[00:33:19] - Final thoughts
[00:34:00] - Rapid Fire Questions 

Quotes from the Episode: 

“Facebook reaches approximately 97% of people between the ages of 18-37 and each person spends more than 1000 minutes a month on the site.” [00:06:08] 

[on Tik Tok] “Make sure that you post those 5 videos, don’t do 1 and then stop, you need to do 1 almost every single day or every 48 hours because after that time the algorithm with understand who you are and what you’re presenting and it will let you know what people to get in front of.” [00:16:56] 

“By 2022, 82% of all online content will be video content. This clearly shows how important it is to start utilizing video content to stay relevant in the social media domain. If you are not currently creating videos, it’s time that you include it in your content strategy. In the near future videos will dominate social media and anyone who doesn’t realize that will have a tough time.” [00:21:41] 

“You can sometimes get too attached to your “Like” account where it becomes a vanity metric....You really should be focused on the content that you’re producing and are you engaging with your customers.” [00:28:14] 

“75% of people say they trust their employers to do what’s right more than the government, media or business in general. What a lot of the push was is that employees are looking stay with companies that have genuine purpose and are making a difference within their communities and that have CEO’s that are actively speaking into their social media accounts and showing their value and their purpose.” [00:29:20] 

Links: 

Markham and Fitz - https://markhamandfitz.com

Social Media: 

Bryan Fittin https://www.instagram.com/heybryanhey/
Loren Lewis https://www.instagram.com/thislovelylewislife/ 

Go Rogue Podcast

Host: Bryan Fittin & Loren Lewis Guest: Brad Alexander 

On this episode Bryan and Loren are joined once again by Brad Alexander, a StoryBrand certified expert. 

[00:02:47] - What are you obsessed with this week? 

Brad - Craig Davison
Loren - Whoa Wait Walmart
Bryan - Pro Church Tools 

[00:08:09] - StoryBrand’s framework and use
[00:13:52] - Curse of knowledge
[00:18:02] - What is next in the story form framework - call to action
[00:23:02] - Positive and Negative consequences
[00:29:02] - Rapid Fire Questions 

Quotes from the Episode: 

“StoryBrand takes that framework and helps people apply it to their marketing.” [00:10:36] 

“Your business lives in a world where all your customers are main characters in their own story.” [00:11:47] 

“You need to solve people’s problems, not just brag about how good your services are.” [00:13:36] 

“There is some sort of consequence for not doing business with you, there has to be, otherwise if there’s not there no reason to even do business with you. You just gotta own that.” [00:26:43] 

“At the fundamental core, you have to figure out {what am I gonna say.}” [00:27:51] 

Links: 

Craig Davison - https://craigdavisonart.co.uk
Whoa, Wait, Walmart - https://www.instagram.com/whoawaitwalmart/?hl=en
Pro Church Tools - https://prochurchtools.com
Story Brand - https://storybrand.com
Business Made Simple - https://www.businessmadesimple.com
Clear Message Marketing - https://clearmessagemarketing.com 

Social Media: 

Bryan Fittin - https://www.instagram.com/heybryanhey
Loren Lewis - https://www.instagram.com/thislovelylewislife/
Brad Alexander [email protected]