Today Dave and Craig are talking through a session from Business of Software 2018 entitled “The Product Market Fit Engine” by Rahul Vohra, CEO of Superhuman. As the title suggests Rahul has created a predictable and repeatable process around creating (and improving) the degree of product market fit for SaaS products. Maybe the best part […]

Today Dave and Craig are welcomed by Mojca Mars from Super Spicy Media to talk all about Facebook advertising.  This is not some esoteric episode with theoretical advice for you. Here we talk through real life examples from Craig’s actual currently running Facebook ads for Castos. Mojca has some great insights for us all in […]

Today Dave and Craig talk about their experiences, and those of others who have shared some awesome data, about the performance of this years Black Friday and Cyber Monday deals. While it’s important to talk not just about the deals, revenue, and conversion rates the underlying “WHY” of these promotions is important.  What are you […]

Today Dave and Craig take a hard look at some of their previous failures to try and determine what it was about those once beautiful ideas that had so much potential that ultimately doomed them to failure. The theme for most of these is “no audience, no traffic, no value proposition, no business”, but the […]

This week ahead of Thanksgiving, Black Friday, Cyber Monday, and the holiday season Craig and Dave look back at 2018 a bit and the 15 things they’ve learned throughout the year about their businesses. Many of these were positive lessons, but some were tougher “learning opportunities” from which we’re stronger now, and hope we can […]

Today Dave and Craig are talking about how to avoid feature creep and maintain the core purpose and user experience that your application was originally set to have. Inspired by a tweet from previous guest on the show and host of the Bootstrapped Web podast, Brian Casel, it’s nice to talk not about the places […]

In this episode Dave and Craig continue their discussion of the 6 Questions that will Drive Your Business Forward.  These are intentionally thought provoking and we hope that they will spur some discussion with your teams as to how you can run your business better and set yourself up for growth. The questions we ask […]

This week Dave and Craig catch up after a brief break for traveling and conferences.  In this episode, they catch up about a few new developments in their own businesses. Craig spent the last week at SaaStock in Dublin, which is a great SaaS specific conference with almost 3,000 attendees. Dave has been working through […]

Today Dave and Craig talk through a recent Buffer article that lays out exactly how they spend the $93,000 marketing budget, each MONTH. The lessons here are many.  How a company the size of Buffer, currently doing $1.5 Million per month, allocates their resources, and maybe more importantly what they don’t spend money on. Buffer […]