Today Dave and Craig catch up about a few new developments in their businesses, discuss how they do pre-dunning and deal with failed payments. First up is dunning and dealing with failed payments. Question for you the audience, how do you deal with failed payments after your customers have gone through something like a Stunning […]

Today Dave and Craig sit down with James Kennedy to talk LinkedIn outreach. As opposed to the overly saturated cold email outreach many consultants, productized services, and agencies have seen tremendous results by using LinkedIn to find highly qualified leads for their business. In this episode James talks through the process he follows, tools he […]

Instead of the typical “2018 Review and 2019 Goals” Dave and I decided to mix things up a bit here with our end of the year episode. 2018 overall was a great year for us both, but as we gained more experience, and a few bruises along the way, it’s taught us what’s really important […]

Today Dave and Craig are talking through a session from Business of Software 2018 entitled “The Product Market Fit Engine” by Rahul Vohra, CEO of Superhuman. As the title suggests Rahul has created a predictable and repeatable process around creating (and improving) the degree of product market fit for SaaS products. Maybe the best part […]

Today Dave and Craig are welcomed by Mojca Mars from Super Spicy Media to talk all about Facebook advertising.  This is not some esoteric episode with theoretical advice for you. Here we talk through real life examples from Craig’s actual currently running Facebook ads for Castos. Mojca has some great insights for us all in […]

Today Dave and Craig talk about their experiences, and those of others who have shared some awesome data, about the performance of this years Black Friday and Cyber Monday deals. While it’s important to talk not just about the deals, revenue, and conversion rates the underlying “WHY” of these promotions is important.  What are you […]

Today Dave and Craig take a hard look at some of their previous failures to try and determine what it was about those once beautiful ideas that had so much potential that ultimately doomed them to failure. The theme for most of these is “no audience, no traffic, no value proposition, no business”, but the […]

This week ahead of Thanksgiving, Black Friday, Cyber Monday, and the holiday season Craig and Dave look back at 2018 a bit and the 15 things they’ve learned throughout the year about their businesses. Many of these were positive lessons, but some were tougher “learning opportunities” from which we’re stronger now, and hope we can […]

Today Dave and Craig are talking about how to avoid feature creep and maintain the core purpose and user experience that your application was originally set to have. Inspired by a tweet from previous guest on the show and host of the Bootstrapped Web podast, Brian Casel, it’s nice to talk not about the places […]