ROI Podcast™ —  the #1 Entrepreneurial Business meets Comedy podcast hosted by Law Smith + Eric Readinger

ROI Podcast™ — the #1 Entrepreneurial Business meets Comedy podcast hosted by Law Smith + Eric Readinger

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ROI Podcast™ — the #1 Entrepreneurial Business meets Comedy podcast hosted by Law Smith + Eric Readinger episodes

  • #96: How To Spite Like Bo Jackson So You Can Ward Off Apathy + Lethargy w/ Mike McGuire

    Friend of the program and small business consultant, Mike McGuire, hangs with Eric and Law on an episode about reusing anger into productivity.

     

      Law Smith is a SMB Consultant, Digital Strategist, Stand Up Comedian and President of Tocobaga Consulting, “TocoWorks”, a small-to-medium business consulting firm + digital agency located in Tampa’s historic district, Ybor City.   Eric Readinger is a Website Producer*, Video Editor, Sketch Performer, self proclaimed Super Nerd and Partner at Tocobaga Consulting, and Partner and Producer at Tampaniac Pictures..    * Website Developer and Website Designer   Please Support Our Sponsors That Support Our Girthy Show!  This episode’s girthy sponsor is FreshBooks, the best cloud accounting software for hustlers, entrepreneurs or anyone with a side piece business.     Sweat Equity listeners get a free 30 day trial of FreshBooks. TO HELP THE SHOW, PLEASE USE OR SHARE OUR UNIQUE LINK GoFreshBooks.com/Sweat   Like any young, plucky business or passion project, any revenue from our sponsors will be reinvested right into the podcast and streaming show.      Subscribe, 5 ⭐ And Please Write A Review! The funniest or biggest hater reviews are likely to get a shout out on the show.   Where To Listen, Watch, Review, and Share With A Friend! Spotify http://bit.ly/swequity iTunes http://bit.ly/se-it Laughable http://bit.ly/2k7y6Ff YouTube: http://bit.ly/se-yt Facebook: http://bit.ly/se-fbp  
    54 min
  • How To Spite Like Bo Jackson So You Can Ward Off Apathy + Lethargy w/ Mike McGuire

    Friend of the program and small business consultant, Mike McGuire, hangs with Eric and Law on an episode about reusing anger into productivity.

     

      Law Smith is a SMB Consultant, Digital Strategist, Stand Up Comedian and President of Tocobaga Consulting, “TocoWorks”, a small-to-medium business consulting firm + digital agency located in Tampa’s historic district, Ybor City.   Eric Readinger is a Website Producer*, Video Editor, Sketch Performer, self proclaimed Super Nerd and Partner at Tocobaga Consulting, and Partner and Producer at Tampaniac Pictures..    * Website Developer and Website Designer   Please Support Our Sponsors That Support Our Girthy Show!  This episode’s girthy sponsor is FreshBooks, the best cloud accounting software for hustlers, entrepreneurs or anyone with a side piece business.     Sweat Equity listeners get a free 30 day trial of FreshBooks. TO HELP THE SHOW, PLEASE USE OR SHARE OUR UNIQUE LINK GoFreshBooks.com/Sweat   Like any young, plucky business or passion project, any revenue from our sponsors will be reinvested right into the podcast and streaming show.      Subscribe, 5 ⭐ And Please Write A Review! The funniest or biggest hater reviews are likely to get a shout out on the show.   Where To Listen, Watch, Review, and Share With A Friend! Spotify http://bit.ly/swequity iTunes http://bit.ly/se-it Laughable http://bit.ly/2k7y6Ff YouTube: http://bit.ly/se-yt Facebook: http://bit.ly/se-fbp  
    54 min
  • #95: How To Weaponize ROI Statistics To Criticize Ugly, Redundant And Just Plain Awful Design 🖌 ⚔️ ✒️
    Law Smith is a SMB Consultant, Digital Strategist, Stand Up Comedian and President of Tocobaga Consulting, "TocoWorks", a small-to-medium business consulting firm + digital agency located in Tampa's historic district, Ybor City. Eric Readinger is a Website Producer*, Video Editor, Sketch Performer, self proclaimed Super Nerd and Partner at Tocobaga Consulting, and Partner and Producer at Tampaniac Pictures.. * Website Developer and Website Designer Please Support Our Sponsors That Support Our Girthy Show! This episode's girthy sponsor is FreshBooks, the best cloud accounting software for hustlers, entrepreneurs or anyone with a side piece business. Sweat Equity listeners get a free 30 day trial of FreshBooks. TO HELP THE SHOW, PLEASE USE OR SHARE OUR UNIQUE LINK GoFreshBooks.com/Sweat Like any young, plucky business or passion project, any revenue from our sponsors will be reinvested right into the podcast and streaming show. Subscribe, 5 ⭐ And Please Write A Review! The funniest or biggest hater reviews are likely to get a shout out on the show. Where To Listen, Watch, Review, and Share With A Friend! Spotify http://bit.ly/swequity iTunes http://bit.ly/se-it Laughable http://bit.ly/2k7y6Ff YouTube: http://bit.ly/se-yt Facebook: http://bit.ly/se-fbp What happening whatever you talk about this, much modified was running I was like oh yeah GM.security song it's going right on our sweat equity podcasts and streaming show playlist if you want to follow that aunts modify spot if I were on their got podcasts modified yeah that's cool yeah we will not be at school that we didn't know and it just showed up magic populated I like that automation just that little technology you can't pitch about no no offers of technology am pretty much sure if everything was done for me anyway automated I'd still find some bits about yes that's just how I like the role yeah we've got going iTunes give us that five-star gives that review you write a funny review will probably say it on air yeah but it's gotta be actually funny gas the Drupal ship to be a hater but be a funny hater yet know you make fun of us to write a roast joke right yeah do something don't be weak right something totally insane it's fine we had Stan Tripoli on we like insane people yes that uses of the illuminati all that were on Facebook were to start engaging with that group a little bit more illuminati this illuminati group were applicant real Facebook group attach the sweat equity page free to phoria that that's a big thing to increase engagement with your audience in pages might be devaluing while they might be phot fake Facebook might be. Focusing on groups right I'm always on time you decide what pages are going bye-bye pages you have to pay very much every time you post is the things so your organic unless you're one of the top guys was retirees that's like the celebrities a get free meals when they go into the reference writers of the last people to need the free meals right they get the free shoes and that the movie screeners yeah will pay for nothing here we are for your storm bit torrent enough let's give some love to our sponsor fresh books cloud accounting rent taxis a man going through it I heard I heard from RI networking group that 2018 entertainment category like tax expenses no good anymore used to be meals and entertainment you can get like 50% right off or some like that yeah Summer 5700 doesn't matter that's for my CPA to figure out not not so much more what was now so if we if we were going to go see Bass ballgame suppressant clients it's a nachos got a pocket well that's a travel meal probably now get to specific I just don't want someone to just they want they have a natural charge sorry if I'm not yo charge so 2018 the entertainment expenses not right off anymore I will I was always surprised it was how back in the day yet is kind of stupid so what you need learn those things you need accounting system you need to do your books need to do it easy if it integrates with about 100 apps I think go fresh books.com/sweat that's go fresh books.com forward/sweat only a $50 off the 30 day free trial our listeners get that hook up holler if you hear me and is making up numbers and turning as well thanks Facebook it's hard to keep all the advertiser copy together, have three main dollars three numbers I got a remember and I'm forgot and then working to do were continuing from last by customer to when not to devalue the fresh book said that Sir that's her presenting sponsor what we do a quick shout out for free kinda Pete's pics I'm still in this section from Pete's pics brought to you by law Smith you made it weird one of my favorite podcasts were just he just tells people something he likes that he uses in his life he loves it the same thing here mu.com were to put our referral code on this episode description we'll talk some business cards because Erica Eric Scott did you bring with you know is going to grab it now is in my office I want to get actually of the cards I were talking about we posted on the on the episode okay I'll do it for you take it we can take you want to explain it well my way let's go move, first yet talk about what submittal servers or go to note mous or go to stationary printer business cards invitations thank you cards that's a big thing if you write handwritten thank you cards that goes a long way I'm behind on my got a stack I got to do today tomorrow for clients that thank you for doing this but it's got that thick that thickness you want to say girth he only wanted to say it all to use their their term called lux so if you look at the lux collection our cards are really thick real great and it does make a difference when I have my card out and it's thick like that nine times out of 10 I have a conversation about it yeah that's true than the ones we got that you can mean you want to double as coasters but they're thick enough to be coaster like people make the coaster joke a lot of people like the outcast lyric on the back yes without so fresh and so clean to buy fresh books exactly and then that they did it's it's one of the things I thought business cards I thought all things are to be digital I thought all the stuff dying in we have to put money into a it's one of the things we paid a little bit more I'm not big on like we need look fancy with everything I mean look at our set up if you're watching the the video but it was one of those all things pay a premium for this it's giving us a lot more return on the investment so it's conversation starters good summary.com I will put our company referral code, like the refer a friend affiliate link thing yet no timeout share with a friend yeah we'll you always asked me if I have one for every app it's always no yeah because you're always you will I used to just say screw it I'm lazy about it I know I just got a stress free money it takes five seconds to just sit there and might figure it out if if there is one or not you know it's the pull of thing of you know what it is it's like I don't know my password is yes yeah exactly it takes me longer than five seconds I cut my thumb opening a can because I'm an idiot like old machete the green beans with using hand can opener I'm doing I'm going dad yeah I'm doing handcrank line break I'm going hard-core daddy I'm trying to help with dinner and watch both babies there doing their thing and open it like the the generic green beans one your life this company this is not the solution to my kids that they love the canned version instead of like fresh green beans sweet slick $0.40 is nice but it's weird so I'm opening it up in its it's because it's crusty doesn't open like that for the good stuff your thumb the Kennedy fellowship so you just I have to like get some torque on it a try to use a knife as a fulcrum MI this is stupid on I could do that in mice to hear my sunlight cough like almost sounds like it's choking a turnaround of Scott it look like I was bleeding like will it look like us try to commit suicide like that's on the sly lowest way possible right that that's how much blood was coming out just a tiny cut my thumb the detective said he was too stupid to kill himself and then went all dad have true Detective three nothing bad happened dad some we and it's one of those Wednesday I need stitches now I went down I went hard-core damage stitches. Superglue well I didn't think that you were like I think one of the glues is medically acceptable to use on your body yeah although I'm not a doctor so don't listen to me yeah I'll tell him to do it yeah I've done it before it were it works but I'm not can advise anybody do that because were all soft my thing was so I can even I can't use the touch idea my phone I didn't realize how much is that yeah and I had to get the other thumb on there but it doesn't do it for every app that you associated with you can add your other thumb but this coming this hand basically there for show doesn't do much it's there for the wedding ring oh that's weird I Exodus got a new wedding ring what you get it's from Quay low Pete's pics quail Q ALO to silicone wedding ring this is my second one because I got the men say men's and women's versions the men's versions all the they look like O-rings on a torpedo for a nuclear submarine working so I had the men's version and I hated it is it was humongous I didn't know how hard they wanted me to be married so I got the win version and it's half the size and it fits a lot better what golf check is rock and that that I know some say and it looks like a mentoring I went straight you went but you went that the the the comet cost-effective; cheap method that I did to just like I want to find a ring that is probably going to lose this thing you know you take it off to go out at night you know everything how this got us it makes her so uncomfortable as I you don't bring me into this this thing you're doing right if they go out of their way to say that they're doing it are like make a big deal out of it that's really creepy I just forget it all the time I know I'd then never taken off will now I got a silicone one I don't like the metal so the silicone I don't mind washing my hands with it and stuff doing things yeah yeah this is hot men's ring talk to and it was well done I back to my wife's business card is what I want to say I do hate the guys that have a really expensive wedding ring yeah for that aren't millionaires and even if you are doing right doesn't matter I don't like that only those yet for some reason usually I can't hang with that kinda it's just you come across more like a sucker than anything that you got suckered into buying this this declaration the whole diamond the whole diamond ring thing is a total funking snake oil salesman bull ship thing anyway I know I feel like we've talked about it would we get a lot of new listeners and how yeah I don't buy diamonds the bull ship yeah what was it do beers basically inflated the cost and then they said it was the perfect gift for engagement that it didn't exist any tradition before right this minute up diamonds like super common in caves where the diamond they get to get like that they're not like that rare of a thing to come across the not they really aren't Colton's monopoly for your for your batteries and all your devices that's like the new member like that's the new hotness of blood diamond mineral that's in your blood mineral basically right Colton so I'm in a move on from now on with that that's what it up that's the mineral it's just we have some mineral riffs of the batteries were using all these devices were they go right same with the the Honda like the electric cars yeah try not to say and I'm trying not to say like this I heard myself on the pad is paralyzing as good on the minerals once they start mining those asteroids get all minerals we need yeah will get to Mars man anyways tell you about this tachycardic so my wife sent me a screenshot of her business cards and they were not good in my opinion she liked him a lot coming in so much trouble for Fairpoint but I love your wife I was friends with her before syringe with you nowadays she has known her forever she's awesome she's got a good sense he is my dentist Yep she is a dentist so you know not design is not her thing and I were talking about what we want to talk about the podcast and it's the subject that came up was how to tell somebody that they're not good at design or maybe they don't have a good eye for design because I heard her business cards look like decoration at a nursing home that a good way to put it I was going party city best of the shady invites to a birthday party and let the 50% off any idea it's just too much right your meeting someone now if she was an event coordinator for kids parties blankets to give what you get paid like this if she eat out issues the GM of celebration station or Chucky cheese any of those hello this would be appropriate card I would say yeah she had a Nazi store your fine it's like the worst ways the $10 of ever say maybe Skip the beer she won't good thing I don't think she listens the party knowingly my wife does either it's all right two however she's not give a picture of great love you babe the worsening women love the backpedaling cabinet out of nowhere from not the conversation topic what would you not just beautiful so great a little flustered what will rid you of our you've got about this so no I would just I would've brought it with me as well that we do video I don't actually have physical copies of them yet is was this picture that she had sent me and put it on our slacks if you can pop that up to maybe put it towards the Meebo camera I don't know okay but will put will put it with the description yeah you'll see the is you'll look at it for too long her dress it reminded me of like glorious turning 50 cut invitation sangria party Lordy Lordy yeah laws 40 so how do you tell someone bad design right and it's really tough it's it's similar to sense of humor you come from the commie world like we do it's it's tough to be like look The Big Bang Theory isn't funny a lot of people watch that show I can't say that it's not funny I can just say hey I can… I mean like when you're talking to someone that you don't know that well you know you will be like I don't give it to socks it out to be fair I've never watched it but II can tell it's not primary goodwill if you think The Big Bang Theory is funny need to go online and watch the diversions that somebody's made really take up the laugh track how really gets dark very quickly really well it's just that the personalities of all the people are just so weird and you know asked burgers the yet it's like oh this seems like some kind of school for special and the hot the hot chicks the the like she's the fish out of water and all these other people around her right that's the model for every sick and anytime the talk tours comes across super creepy without the laugh track it hopefully we can find out I hope I ruin The Big Bang Theory for about 500 looks really find that URL to put on the on the post yeah that after the show so I kind of rely on stats because I have I know I have a bad pallet so I'm not a good chef not a good cook right I know what I don't know we work on this I think individually as it's in a self-help you kinda wager I think it's important to go I'm pretty good here, too 10 here, 9/10 over here on this note encounter it's never yes or no binary, thing it's tough to tell everybody just like a sense humor thinks they have a good aesthetic and now it's at I can do it with a little bit of math so we had a we had some weird talking to I said let me just send you a strategy video on its own the house also new strategy digital strategy when your business, a film in an hour or whiteboard room and I'll go over it as I can do that pretty quickly and here's one thing that happens a lot of people really attached to shady logos Julia like I can relate this looks I know fear shirt from 1993 plot let's let's let's move provable to salute right or I or he decided or he or she desires in that they get really attached to bad design so we have this conversation kind of a lot I would say and you can't go it's absolute yeah I just go let's look at some of the competition who's the best in your industry and then you can kind it go through it go look three these out note no 3D that's a start, a simple rule of thumb yeah look at all the big brands out there what are the top Forbes 500 and overshadowing shut it you can do it but yeah it's not contest contemporary and they do that so that it's easier across the board for I guess I'm guessing and asking for printing in like branding on so as many things as possible yeah is the way to think about it yet will indelible so need to be unique you need to stand out the adjective I thought I try to use to sound smart is indelible I do look that up one time ago I put in a PowerPoint ever was and what is that mean I like yeah all I know is indelible ink yeah so it's unique undeniable so you want to have a brand it's so we talked about this and previous episodes branding brain is kind of that crazy elastic term the last couple years so it's that thing that defines you what people think of when they hear your name or see your logo and so the logos in brand names and slogans are really tough to do because it's squeezing all this stuff all this orange Jews are the orange to get you get just a little bit right you just want you have to economize everything away like a diamond write the center you go yeah like Colton know so with the logo the logo sets the tone for everything in your design guide basically most people I bring guides find recommended that I would save my thing is I just go on return investment I go okay let's use transit property like college football teams right this team bit distant this team so they could probably beat the state yeah so transit proper edge go look look look at the best in your business or the restoration is does not should've got a bunch of dental business cards for the whole industry is really bad with this stuff is then asserted by Dennis have this weird marketing company thing all over the country there's these companies that always used dental yeah and they drive they drive the sick they don't value design either because it it's it's hard to do yeah and it just dentists in general are not your normal they're not like doctors because there also they tend to be mechanically inclined or tactfully using their hands more because they accept to get in there and do these things that require fine motor skills and stuff like I flick they're just so unique mentally and in like what they're trying to do and are all driven in other all opinionated most of the time your wife likes to talk to me while I have all everything in my mouth I like all these tools right off the you understand this I try to like a light try to use my hands like to the side but anybody in the coach you know yeah exactly Telex the whistle apparently I sit do know that I've had a chipped tooth in the front for like 2 1/2 three weeks now that I told her Megan affixes it was my good look tooth now I have to get it fixed by her I hope you listen to this beforehand though she knows a nice chip I put in a podcast and listen and to start zone out on everything I listen are pico students get a bonus yes okay so how do you tell someone they have bad design it to same thing how you tell someone the address or it you don't speak to me simplistic never goes out of style general rule of thumb you can just look who's the best people are the best dressed people around you like almost kind of everybody knows like this the celebrity we can all agree is good to come over the celebrities will bring a bird out a pretty burned out P Diddy now just the aviator Julia in a NBA draft you did see the best suits clearly what the style should be that's actually the future style so you be ahead I don't know if there's there going crazy with the draft a TOTALLY okay got it wound suits yeah the pinstripes are like huge so to think about is like double-breasted coming back like giant bowties so I have I look at stuff and I just go what's going to be the best return on investment simplifying your designs a lot of the time the more exotic you get the more the more yet the yeah the more it drifts the eye of the user we try to keep things as pretty minimalistic as we can although I like I like detailed stuff and it has its place but for the most part if you want to make a bigger brand or you want to have a business card all that stuff distracting everybody is ADD now yeah almost like start small with the building of it and then if something helps functionality or whatever add on to it then but yet it's in the margin of error the more stuff your writing on there the more distracting it is more like the less likely it is to achieve what you're trying to do whether it's get new client whatever and in little things like I rehang her card out right her name is big because I want them to see that first we have a little hidden puzzle in there of like we called total body consulting toco works is because we need a shorthand name so we have it cut hidden some negative space in their but the main thing is I want them to see my name entitle your name and title and I'm not trying to oh I could overload them with a lot information believe I want to yeah as our titles have we have like five different things I want to put on their like shrinks like those dictators who put all of the metals on the third yeah well again I want to fire a shot I do want to badge system that fits her camping Brand theme, going on like that we could dress up like Boy Scouts we could Artie do no pants though I know but this time for real I just where the sash around the house that's it your family hey guys will focus on the badges of my thumbs waiting but he's my use my sash first aid badge so the thing of just changing font size relative to each other like this is small this minute this is not super sexy but this is almost mathematically you can look at some of the things and go right I did make a call to action bigger than the rest of information yeah care about our address on her business card like I can will lose it because this matter yeah but I like I like that people see were in the historic part of town it does pick up some conversation will I think for Arduino digital stuff that's good because you can see that it's a physical place that were a little bit legit you know where it's like if you have a store whatever something that obviously has a needs an office building then you will need your address yet we were talking to I was talking to our our our mustache client the mustache somebody data since you keep talking about it to sound like a guy with a mustache so must it's it's like we gotta figure out a pitch it it's a way to conceal blunts and joints right well I to the big that it will the tube is this two story but the little thing on the bottom he got the tube in a foot a little footer thing that inserts into the tube that you can ask into that's fireproof let your you have a way to put something out pages you put a cigarette out we've all been there right can I put this out of my hand tongue so not that good we were going over his business card and I like what he did use hemp ones rigging the center over here right now is excited because I go I'm not huge on those but you're it what you're going to be doing this business card is basically always selling yeah to that person even at the end user or you really trying to sell it to the person at head shop in Colorado that wants to buy a bunch of them yeah because you wouldn't be doing a lot of sweat equity getting around there trying to trying to get get this out there guerrilla style and get some feedback as we went to new product totally invented by him and I like that because that fits the brand theme the card might suck the design might suck but the the bill carry around this hence got a little little weak yeah Lori – I was like that so you have say we had a dentist that we talk to his business card with loss had floss in it do it all or do you do things what he thinks about branding yet he thinks like what can I hand out the people just to toss in their wallet or throw away immediately right and I say flaw it's not as though he's given a big plastic tube fly it's a business card size floss thingy that they've come up with yeah very convenient it's got utility I love it so I like if you Vista print cards no don't talk to me hopefully will fix what bad design those are and just the actual texture think of that in like this would I want to extrapolate this kind of stuff out a little bit from a business card out right to design design matters we have to agree on that principle design is undervalued I would say yes like graphic design severely undervalued big time because people think nowadays you just get stuck anything which you can but it doesn't really work the way you think it does right now you get into a new life that's not what it's my head what our big thing is were extracting your brain were trying to get your opinion because you don't know how to articulate it right I heard that it's almost only benefit the stock thing if you like everybody knows somebody who does design start sure so just the fact that everybody knows somebody who does it is it's kind of devaluing in itself the goal line you can always do I can always as this person under nothing to go back to sense of humor so it's like people think oh you should talk to Todd bro Todd's like the funniest book God used in our golf group my I deftly don't want me to write it's not the same kind of comedy yeah it's deafly probably pry references like wedding crash I know five minute he's the guy that is not funny just times movie lines at the right time right but it did work for that group they don't know it's redundant yes do they don't know it's duplicative so that's that they know they don't care if your prospective client was in this this is, how we really feel work in the room try to be very polite around it and run it, just miss you like well that's okay but let's list looks let's try to beat that I was try to say that if anything creative can we beat that holds true that's that's how it start out with that though the city one so be it some easy things are just like just no 3D no patterns that are confusing no symbols that are confusing you have to take a step back I I like to go around like 10 people I trust ago how does this look this design look just in case I am you get too mired in it you don't know if it's good or not where does your I go that's a big one that is a huge one for marketing materials and websites and apps people don't get it light right so there's UX UI the user experience that you ask and user interface that UI so the 30 that's why there, grouped together because her the pin diagram is very is overlapping pretty big UX and UI can increase sales front for your site or app it can increase whatever call action you have if you do it correctly I'm in ship if you put a Moji's in social media post copy or email marketing title subject lines you can increase open rates or or views of that post by a 5 to 8% I believe it I mean when our podcast pops up on our phones that yet subscribed my own pocket I got government down the judges one by one devil he catches your eye Julie I forget to post it with it yeah but it helps know for sure that's a universal language to the same Tyra glyphs and were going backwards it but that's the thing of like I just go right let me find a study to prove this point if I need to II know intuitively and I knew that because I I can cut it see behaviors and tendencies and trends and stuff yeah but I was like I was on the back this up so I'm not spouting out like I'm a creator of the view that I feel it in my bones yeah exactly so it's one of those things were II want to extrapolate to IKEA it like design of your store of your office your office that you're seeing a lot more stuff about office space design becoming way more involved it's all psychology all the stuff it's all psychology you basic psychology what what's the end goal of all of this design so that IKEA you have church go through a falcon labyrinth dip to get out if you're smart you going through the exit like I do go by whatever you buy right most people do that then we know you can do that I didn't know into the dolmen you get sent about you go get cinnamon buns aren't you worried about the IQ offer lease don't delay her police how they know no I think that a lot of weird rules feeding give other software's the Swedish learner do you think you know the the IKEA owner died the guy who invented it is the 94 years old is like two days ago.I saw a lot of Hakki joke hello yeah I was trying to doing about his gas building is candidate Haskins that's right remove his eye with my was his casket was partially built because the Allen wrench broker sent Mike that I that's all I got I don't where there's an angry dad build this poor guy's casket what about Walgreens versus CVS the way Walgreens was set up at a certain point in time if it may be different now consumer behavior you have pharmacy in the back your baby in the back because those are the two things impulsively like pharmacies moneymaker that's good bring people in so they have to go to that that look every time you go into one now diagonally usually from the door oh yeah at Walgreens for sure yes that sometimes a bit depends on drive-through but generally because it can't they want to drive through every time but sometimes buildings can't help it in Florida we just we love Shady orchid that's another shady architecture all over here things like retail centers help our chest I'm not getting it today also it will really know they do the thing when you go to check out where the they wrangle you into that the cow pen you know you have a run you through the lines that has candy on both sides and all that stuff it's all around us and yet we all come to know yet the end caps of a grocery store of the aisles it's good to be promoted stuff I know it and I've I've read a lot about it I still go boom cool yeah hot Doritos this is sweet the pig gave Scott yeah the big game this Sunday I guess you would add suitable ads work on me and I know the ads and I'm online I might yeah that's fine out the design of it we talk about squatty party with the video visually so stimulating that you have to stop and go away would like it if we didn't have ads would all still be wearing potato sacks you know it's kind of one of those things you don't want to say it tells you what's what's good or what's new or whatever but it without an ad for you wouldn't know about a lot of stuff so here's how I can come to tell mathematically quantitatively why design matters is I got into this world this nerd world from the from the online ad side it all you do when you do like product advertising campaigns is it's because there's no kind of emotion in it there's no people involved it's not lead generation for just selling stuff you want to get anything any human involved rights until the transaction happen for the lead generation then you gotta worry about how the calls made do people pick it up on time you know did the other did your client pick it up how it would how they talk to them all that stuff that's worth humans get involved in funk it up were we help we help clients with that but understanding e-commerce you look at it just pure math campaigns we do creative media okay rooted these 10 creative campaigns were to see which ones are stars and which ones are dogs and you can tell because you keep everything else even every all 10 campaigns of a budget of a thousand each in the same target audience so you're just you make in this trial and error test the most impairment is maybe castling is what they call everything so usually due to an UAB split and you go okay now Asian doing better than be now we need to have another one coming ago is that what's the reason why okay so it basically breaks down creative and a math way by like deductive deductive logic from the performance of the ad so to add your doing well and all things are equal right that it's the creative that is being that the variable so that's how you tell you can to mathematically tell good creative and then you over time this was called wisdom knowledge trust plus experience I would say I'm a wise owl but I would say I have enough experience and knowledge to go here's the kind of designs that work and here's the kind that don't you that for a time there used to be a thing we put a yellow upper right little outline of whatever the image was in and it would increase sales by 3% that's sounds negligible the 3% what is not I mean the road outside know it's huge it's that mean like if you do 1% conversion rate for ad campaigns for like a privacy around hundred dollars you were talking digital yeah that's that's huge yeah like good conversion rates three of not retargeting people like to straight campaigns anyway I just I just look at the mass out of it go okay does this I don't have a dog in the fight for clients either I just go hey this is prop this is better just aesthetically personally ago informally this tousled blonde veteran contemporary formally this is the time to start breaking this out to be bad guy good guy with formerly the phone is a informal off the record whatever you want to good cop my boss wants would want me to say this is yet some like that because I have to start have to be both guys a lot of time right it's really tough until we get a snappy gay guy to be our client service head okay what you can put it on LinkedIn I hope you love LinkedIn so much I do I do what I can pull I can plug them out you can't find out okay that's the that's for Facebook so so we can I just go look here's my style here's what I think doesn't matter but here's my opinion keep it out on the side on the mass side of this here's why we want to do this this and this for the design here's what your website can't have 13 sections to it because it loads to slowly the pattern people people so now if you have a similar pattern throughout yeah so if you three columns that another three call him in another yet nothing is more important than the other thing yes switching it up this is a loser like easy things like changing font size relative to what's important I mean I don't want to say of Clayton Pfeiffer design but it's like one of those things were I can look at something like I don't miss really know why you know and that's really annoying thing to say but i.e. could look better this way or the it's not working you know and most I forget that people don't always have that are you for what's what's wrong with her I know it's hard to say but I mean it's hard to articulate that side of it the other side were were sitting yeah I would say we I think what you're trying to say is theirs was the judge that convicted someone is like a federal case I don't know what pornography is but I know it when I see it right yeah some like that it says so that's kind of but the quota, sticks in my craw about design I just go I just go basics that a lot of people know hey on the website bright yellow button whatever you whatever bright color we have in our pallet are you free to bring guide call to action yeah called called Hilliard I know one thing is you want to do make that that color stick it right on the front pretty simple stuff so like there's you can always go back to the basics and then work up from their minimalistic simplistic is always the safest then you can get advance like IKEA and do that, stuff you can get advance like like Adobe does it too much I feel I further their branding me almost everything they have they have too much stuff that it's too much yet overwhelming will there their software's notoriously slow kind of pain in the ass right right II that's functionality of the slow part lately and just overwhelms me when I let people get overwhelmed when they open Excel you know because this is that if it's not there thing if it's super confusing that's why I view Squarespace is a good example we handed out to clients the the admin side what a lot of people incorrectly referred to as the backend is a simple menu it looks like an Apple product yeah right super simple the iPhone is a simple product that is so intuitive to-year-olds can play with it really work it people don't think about that stuff the someday there's this thing where I think people will think the more the better and get this little bit of information out there make it over hereto and then you know that it's not that way since I think about it like a wedding a wedding toast but I've seen so many horrible most are horrible there all bad especially the sorry ladies but if you do the thing words like I thought we got Redland bad leg when I can and they just they don't explain it limit is wink remember the dating, forever try yeah I remember I remember the notes cool inside joke at the wedding I'm sure I'm trying to bring up some hub hub spot has a lot of good information I love statistics I laughed and can I love stats man I love Moneyball extra 2% all these things the biggest one I want to bring up was how visual things are changing online for for just digital marketing would say trends you mean yeah trends yeah I was looking at that and I had to look up at the word brutalism meant what is mean is an architecture I guess but raw is basically the idea so here's a good example infographics are liked and shared on social media three times more than any other type of content now is why people like stats I think is my theory people like reading like quick stats yeah DZ content right cartoon stats yet we are all adults or children to do so you have to make a cartoon out of what would be back in the day and abstract to research paper writer marketing research because most people look they on time to read everything but if it some on social media tunic with all articles with an image once every 75 to hundred words could double the number of social shares than articles with fewer images now people want to look at stuff II heard the 90% of like posting content is the image to get the click for sure I think headlines become bigger now I think we go to them because are more salacious now visual content is 40 times more likely to get shared on social than any other type of content I believe it 100% I'm just try to pick and choose a few something I saw that we had talked about that's on this list of trends as cinema graphs you don't know a cinema graph is if you ever seen a it basically is a picture with a small part of it moving as though it's a video oh those are cool though like a still picture with the fire and it were only the fire is moving I love those those are cinema graphs and I learned how to do it one day and then for will there either is I've been advertise to a lot by one company that does it really well yet both perfect for us to fire campfire we could do it I think we could do it ourselves which got a set of that we have 28 monkeys in animation I

    but in no we want to bother him but you go over there knowing I can hold them like I do disco hey any change they do with us hey you how to do this is in the so it's really easy to go no it's not that hard yeah I know that sand the do I the part parts film and it I believe gift of the letter no I will break it down but I'm trying to look at a few other things in them will close it out current we've got there's a lot of stats on here help up with this link and there's well look at things as saturated ingredients house at a gradient saturated oh this is the other link I gave you yeah website design yeah just want to mess with you on the 15 web design trends Yep saturated gradient Little give any definition of anything I don't like the trending web design stuff because we don't do a lot of lifestyle brands yet I guess we read we do a lot more professional services I guess just not by just happenstance yes so we do a lot more timeless design classic cleaning featherbed like a suit right not to be a suit just a regular "ties these yet to clean always looks good it if you don't have a lot of money to buy suits like I was was you just go simple simple pinstripe symbol of Navy Sue goes back to everything even talking about minimalistic simplistic list mess up serif fonts are big city like a lot of the stuff is like cool lifestyle luxury items we don't live in that large like the stuff were the clients we have don't have a luxury product or service usually a dimension serif fonts that's that's all the people don't know what that means I had learned about the other day I may have little decorations on the little the bottoms are ends of the sticks that are making the letters know that it's the creative fonts basically yeah well so if you have a low lawyer work we do a lot of law firms were not used a lot of serifs stuff right usually I guess a serif font is used because it's easier to read it makes the letters more distinguishable yeah I mean the act depends on blah blah let's originally I think that's where they came from I went to look that way I think I I am browsing the Internet are not my stats I had a lot and then I got the rent mode can't figure out where my spot okay we got we got a big day in this is where to start banking episodes and professional so but not too far in advance don't need me making the good references for Ebola verbal or black plague go all the way back any of them I hope you have fun if you did if you didn't write it right a five star review but you can tell us what you didn't like just don't give us one start is your city because I use the word shady I had that in my other podcast I caused a lot one of them and some guy gave us one start I was like really you in any way to do that if you're our friends that her listen to this that I found out secretly listen to it don't tell me yeah or helps out share this data out there if your new friends we don't know you yet you are you can submit questions either on social media words posted on YouTube comments we read them WERE narcissistic every last one and if it's good even if you don't want to get the sweet sponsored fresh books for your accounting software always click on that link this gives us little is this little leverage sometimes maybe can get better days everything that comes in from this podcast goes reinvesting into the podcast which better guest maybe a step away good that be awesome I love someone that could just google talk about is going another person to do this so much stuff that you get one more set of hands beef testing right right tiny hands to the guys know I can really small but oddly small hands please rate subscribe review tell a friend tell your friend that has that side hustle that at sea store that that all I got an FIDI get to do this how I do it hey we try to keep the ones Eric and I do we try to keep them a little bit timeless to help out so the training stats there to be relevant about 10 years anyway yes they will grill it will be a little different but will be about the sam
    49 min
  • #95: How To Weaponize ROI Statistics To Criticize Ugly, Redundant And Just Plain Awful Design
        Law Smith is a SMB Consultant, Digital Strategist, Stand Up Comedian and President of Tocobaga Consulting, “TocoWorks”, a small-to-medium business consulting firm + digital agency located in Tampa’s historic district, Ybor City.   Eric Readinger is a Website Producer*, Video Editor, Sketch Performer, self proclaimed Super Nerd and Partner at Tocobaga Consulting, and Partner and Producer at Tampaniac Pictures..    * Website Developer and Website Designer   Please Support Our Sponsors That Support Our Girthy Show! This episode’s girthy sponsor is FreshBooks, the best cloud accounting software for hustlers, entrepreneurs or anyone with a side piece business.     Sweat Equity listeners get a free 30 day trial of FreshBooks. 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Spotify http://bit.ly/swequity iTunes http://bit.ly/se-it Laughable http://bit.ly/2k7y6Ff YouTube: http://bit.ly/se-yt Facebook: http://bit.ly/se-fbp   What happening whatever you talk about this, much modified was running I was like oh yeah GM.security song it's going right on our sweat equity podcasts and streaming show playlist if you want to follow that aunts modify spot if I were on their got podcasts modified yeah that's cool yeah we will not be at school that we didn't know and it just showed up magic populated I like that automation just that little technology you can't pitch about no no offers of technology am pretty much sure if everything was done for me anyway automated I'd still find some bits about yes that's just how I like the role yeah we've got going iTunes give us that five-star gives that review you write a funny review will probably say it on air yeah but it's gotta be actually funny gas the Drupal ship to be a hater but be a funny hater yet know you make fun of us to write a roast joke right yeah do something don't be weak right something totally insane it's fine we had Stan Tripoli on we like insane people yes that uses of the illuminati all that were on Facebook were to start engaging with that group a little bit more illuminati this illuminati group were applicant real Facebook group attach the sweat equity page free to phoria that that's a big thing to increase engagement with your audience in pages might be devaluing while they might be phot fake Facebook might be. Focusing on groups right I'm always on time you decide what pages are going bye-bye pages you have to pay very much every time you post is the things so your organic unless you're one of the top guys was retirees that's like the celebrities a get free meals when they go into the reference writers of the last people to need the free meals right they get the free shoes and that the movie screeners yeah will pay for nothing here we are for your storm bit torrent enough let's give some love to our sponsor fresh books cloud accounting rent taxis a man going through it I heard I heard from RI networking group that 2018 entertainment category like tax expenses no good anymore used to be meals and entertainment you can get like 50% right off or some like that yeah Summer 5700 doesn't matter that's for my CPA to figure out not not so much more what was now so if we if we were going to go see Bass ballgame suppressant clients it's a nachos got a pocket well that's a travel meal probably now get to specific I just don't want someone to just they want they have a natural charge sorry if I'm not yo charge so 2018 the entertainment expenses not right off anymore I will I was always surprised it was how back in the day yet is kind of stupid so what you need learn those things you need accounting system you need to do your books need to do it easy if it integrates with about 100 apps I think go fresh books.com/sweat that's go fresh books.com forward/sweat only a $50 off the 30 day free trial our listeners get that hook up holler if you hear me and is making up numbers and turning as well thanks Facebook it's hard to keep all the advertiser copy together, have three main dollars three numbers I got a remember and I'm forgot and then working to do were continuing from last by customer to when not to devalue the fresh book said that Sir that's her presenting sponsor what we do a quick shout out for free kinda Pete's pics I'm still in this section from Pete's pics brought to you by law Smith you made it weird one of my favorite podcasts were just he just tells people something he likes that he uses in his life he loves it the same thing here mu.com were to put our referral code on this episode description we'll talk some business cards because Erica Eric Scott did you bring with you know is going to grab it now is in my office I want to get actually of the cards I were talking about we posted on the on the episode okay I'll do it for you take it we can take you want to explain it well my way let's go move, first yet talk about what submittal servers or go to note mous or go to stationary printer business cards invitations thank you cards that's a big thing if you write handwritten thank you cards that goes a long way I'm behind on my got a stack I got to do today tomorrow for clients that thank you for doing this but it's got that thick that thickness you want to say girth he only wanted to say it all to use their their term called lux so if you look at the lux collection our cards are really thick real great and it does make a difference when I have my card out and it's thick like that nine times out of 10 I have a conversation about it yeah that's true than the ones we got that you can mean you want to double as coasters but they're thick enough to be coaster like people make the coaster joke a lot of people like the outcast lyric on the back yes without so fresh and so clean to buy fresh books exactly and then that they did it's it's one of the things I thought business cards I thought all things are to be digital I thought all the stuff dying in we have to put money into a it's one of the things we paid a little bit more I'm not big on like we need look fancy with everything I mean look at our set up if you're watching the the video but it was one of those all things pay a premium for this it's giving us a lot more return on the investment so it's conversation starters good summary.com I will put our company referral code, like the refer a friend affiliate link thing yet no timeout share with a friend yeah we'll you always asked me if I have one for every app it's always no yeah because you're always you will I used to just say screw it I'm lazy about it I know I just got a stress free money it takes five seconds to just sit there and might figure it out if if there is one or not you know it's the pull of thing of you know what it is it's like I don't know my password is yes yeah exactly it takes me longer than five seconds I cut my thumb opening a can because I'm an idiot like old machete the green beans with using hand can opener I'm doing I'm going dad yeah I'm doing handcrank line break I'm going hard-core daddy I'm trying to help with dinner and watch both babies there doing their thing and open it like the the generic green beans one your life this company this is not the solution to my kids that they love the canned version instead of like fresh green beans sweet slick $0.40 is nice but it's weird so I'm opening it up in its it's because it's crusty doesn't open like that for the good stuff your thumb the Kennedy fellowship so you just I have to like get some torque on it a try to use a knife as a fulcrum MI this is stupid on I could do that in mice to hear my sunlight cough like almost sounds like it's choking a turnaround of Scott it look like I was bleeding like will it look like us try to commit suicide like that's on the sly lowest way possible right that that's how much blood was coming out just a tiny cut my thumb the detective said he was too stupid to kill himself and then went all dad have true Detective three nothing bad happened dad some we and it's one of those Wednesday I need stitches now I went down I went hard-core damage stitches. Superglue well I didn't think that you were like I think one of the glues is medically acceptable to use on your body yeah although I'm not a doctor so don't listen to me yeah I'll tell him to do it yeah I've done it before it were it works but I'm not can advise anybody do that because were all soft my thing was so I can even I can't use the touch idea my phone I didn't realize how much is that yeah and I had to get the other thumb on there but it doesn't do it for every app that you associated with you can add your other thumb but this coming this hand basically there for show doesn't do much it's there for the wedding ring oh that's weird I Exodus got a new wedding ring what you get it's from Quay low Pete's pics quail Q ALO to silicone wedding ring this is my second one because I got the men say men's and women's versions the men's versions all the they look like O-rings on a torpedo for a nuclear submarine working so I had the men's version and I hated it is it was humongous I didn't know how hard they wanted me to be married so I got the win version and it's half the size and it fits a lot better what golf check is rock and that that I know some say and it looks like a mentoring I went straight you went but you went that the the the comet cost-effective; cheap method that I did to just like I want to find a ring that is probably going to lose this thing you know you take it off to go out at night you know everything how this got us it makes her so uncomfortable as I you don't bring me into this this thing you're doing right if they go out of their way to say that they're doing it are like make a big deal out of it that's really creepy I just forget it all the time I know I'd then never taken off will now I got a silicone one I don't like the metal so the silicone I don't mind washing my hands with it and stuff doing things yeah yeah this is hot men's ring talk to and it was well done I back to my wife's business card is what I want to say I do hate the guys that have a really expensive wedding ring yeah for that aren't millionaires and even if you are doing right doesn't matter I don't like that only those yet for some reason usually I can't hang with that kinda it's just you come across more like a sucker than anything that you got suckered into buying this this declaration the whole diamond the whole diamond ring thing is a total funking snake oil salesman bull ship thing anyway I know I feel like we've talked about it would we get a lot of new listeners and how yeah I don't buy diamonds the bull ship yeah what was it do beers basically inflated the cost and then they said it was the perfect gift for engagement that it didn't exist any tradition before right this minute up diamonds like super common in caves where the diamond they get to get like that they're not like that rare of a thing to come across the not they really aren't Colton's monopoly for your for your batteries and all your devices that's like the new member like that's the new hotness of blood diamond mineral that's in your blood mineral basically right Colton so I'm in a move on from now on with that that's what it up that's the mineral it's just we have some mineral riffs of the batteries were using all these devices were they go right same with the the Honda like the electric cars yeah try not to say and I'm trying not to say like this I heard myself on the pad is paralyzing as good on the minerals once they start mining those asteroids get all minerals we need yeah will get to Mars man anyways tell you about this tachycardic so my wife sent me a screenshot of her business cards and they were not good in my opinion she liked him a lot coming in so much trouble for Fairpoint but I love your wife I was friends with her before syringe with you nowadays she has known her forever she's awesome she's got a good sense he is my dentist Yep she is a dentist so you know not design is not her thing and I were talking about what we want to talk about the podcast and it's the subject that came up was how to tell somebody that they're not good at design or maybe they don't have a good eye for design because I heard her business cards look like decoration at a nursing home that a good way to put it I was going party city best of the shady invites to a birthday party and let the 50% off any idea it's just too much right your meeting someone now if she was an event coordinator for kids parties blankets to give what you get paid like this if she eat out issues the GM of celebration station or Chucky cheese any of those hello this would be appropriate card I would say yeah she had a Nazi store your fine it's like the worst ways the $10 of ever say maybe Skip the beer she won't good thing I don't think she listens the party knowingly my wife does either it's all right two however she's not give a picture of great love you babe the worsening women love the backpedaling cabinet out of nowhere from not the conversation topic what would you not just beautiful so great a little flustered what will rid you of our you've got about this so no I would just I would've brought it with me as well that we do video I don't actually have physical copies of them yet is was this picture that she had sent me and put it on our slacks if you can pop that up to maybe put it towards the Meebo camera I don't know okay but will put will put it with the description yeah you'll see the is you'll look at it for too long her dress it reminded me of like glorious turning 50 cut invitation sangria party Lordy Lordy yeah laws 40 so how do you tell someone bad design right and it's really tough it's it's similar to sense of humor you come from the commie world like we do it's it's tough to be like look The Big Bang Theory isn't funny a lot of people watch that show I can't say that it's not funny I can just say hey I can… I mean like when you're talking to someone that you don't know that well you know you will be like I don't give it to socks it out to be fair I've never watched it but II can tell it's not primary goodwill if you think The Big Bang Theory is funny need to go online and watch the diversions that somebody's made really take up the laugh track how really gets dark very quickly really well it's just that the personalities of all the people are just so weird and you know asked burgers the yet it's like oh this seems like some kind of school for special and the hot the hot chicks the the like she's the fish out of water and all these other people around her right that's the model for every sick and anytime the talk tours comes across super creepy without the laugh track it hopefully we can find out I hope I ruin The Big Bang Theory for about 500 looks really find that URL to put on the on the post yeah that after the show so I kind of rely on stats because I have I know I have a bad pallet so I'm not a good chef not a good cook right I know what I don't know we work on this I think individually as it's in a self-help you kinda wager I think it's important to go I'm pretty good here, too 10 here, 9/10 over here on this note encounter it's never yes or no binary, thing it's tough to tell everybody just like a sense humor thinks they have a good aesthetic and now it's at I can do it with a little bit of math so we had a we had some weird talking to I said let me just send you a strategy video on its own the house also new strategy digital strategy when your business, a film in an hour or whiteboard room and I'll go over it as I can do that pretty quickly and here's one thing that happens a lot of people really attached to shady logos Julia like I can relate this looks I know fear shirt from 1993 plot let's let's let's move provable to salute right or I or he decided or he or she desires in that they get really attached to bad design so we have this conversation kind of a lot I would say and you can't go it's absolute yeah I just go let's look at some of the competition who's the best in your industry and then you can kind it go through it go look three these out note no 3D that's a start, a simple rule of thumb yeah look at all the big brands out there what are the top Forbes 500 and overshadowing shut it you can do it but yeah it's not contest contemporary and they do that so that it's easier across the board for I guess I'm guessing and asking for printing in like branding on so as many things as possible yeah is the way to think about it yet will indelible so need to be unique you need to stand out the adjective I thought I try to use to sound smart is indelible I do look that up one time ago I put in a PowerPoint ever was and what is that mean I like yeah all I know is indelible ink yeah so it's unique undeniable so you want to have a brand it's so we talked about this and previous episodes branding brain is kind of that crazy elastic term the last couple years so it's that thing that defines you what people think of when they hear your name or see your logo and so the logos in brand names and slogans are really tough to do because it's squeezing all this stuff all this orange Jews are the orange to get you get just a little bit right you just want you have to economize everything away like a diamond write the center you go yeah like Colton know so with the logo the logo sets the tone for everything in your design guide basically most people I bring guides find recommended that I would save my thing is I just go on return investment I go okay let's use transit property like college football teams right this team bit distant this team so they could probably beat the state yeah so transit proper edge go look look look at the best in your business or the restoration is does not should've got a bunch of dental business cards for the whole industry is really bad with this stuff is then asserted by Dennis have this weird marketing company thing all over the country there's these companies that always used dental yeah and they drive they drive the sick they don't value design either because it it's it's hard to do yeah and it just dentists in general are not your normal they're not like doctors because there also they tend to be mechanically inclined or tactfully using their hands more because they accept to get in there and do these things that require fine motor skills and stuff like I flick they're just so unique mentally and in like what they're trying to do and are all driven in other all opinionated most of the time your wife likes to talk to me while I have all everything in my mouth I like all these tools right off the you understand this I try to like a light try to use my hands like to the side but anybody in the coach you know yeah exactly Telex the whistle apparently I sit do know that I've had a chipped tooth in the front for like 2 1/2 three weeks now that I told her Megan affixes it was my good look tooth now I have to get it fixed by her I hope you listen to this beforehand though she knows a nice chip I put in a podcast and listen and to start zone out on everything I listen are pico students get a bonus yes okay so how do you tell someone they have bad design it to same thing how you tell someone the address or it you don't speak to me simplistic never goes out of style general rule of thumb you can just look who's the best people are the best dressed people around you like almost kind of everybody knows like this the celebrity we can all agree is good to come over the celebrities will bring a bird out a pretty burned out P Diddy now just the aviator Julia in a NBA draft you did see the best suits clearly what the style should be that's actually the future style so you be ahead I don't know if there's there going crazy with the draft a TOTALLY okay got it wound suits yeah the pinstripes are like huge so to think about is like double-breasted coming back like giant bowties so I have I look at stuff and I just go what's going to be the best return on investment simplifying your designs a lot of the time the more exotic you get the more the more yet the yeah the more it drifts the eye of the user we try to keep things as pretty minimalistic as we can although I like I like detailed stuff and it has its place but for the most part if you want to make a bigger brand or you want to have a business card all that stuff distracting everybody is ADD now yeah almost like start small with the building of it and then if something helps functionality or whatever add on to it then but yet it's in the margin of error the more stuff your writing on there the more distracting it is more like the less likely it is to achieve what you're trying to do whether it's get new client whatever and in little things like I rehang her card out right her name is big because I want them to see that first we have a little hidden puzzle in there of like we called total body consulting toco works is because we need a shorthand name so we have it cut hidden some negative space in their but the main thing is I want them to see my name entitle your name and title and I'm not trying to oh I could overload them with a lot information believe I want to yeah as our titles have we have like five different things I want to put on their like shrinks like those dictators who put all of the metals on the third yeah well again I want to fire a shot I do want to badge system that fits her camping Brand theme, going on like that we could dress up like Boy Scouts we could Artie do no pants though I know but this time for real I just where the sash around the house that's it your family hey guys will focus on the badges of my thumbs waiting but he's my use my sash first aid badge so the thing of just changing font size relative to each other like this is small this minute this is not super sexy but this is almost mathematically you can look at some of the things and go right I did make a call to action bigger than the rest of information yeah care about our address on her business card like I can will lose it because this matter yeah but I like I like that people see were in the historic part of town it does pick up some conversation will I think for Arduino digital stuff that's good because you can see that it's a physical place that were a little bit legit you know where it's like if you have a store whatever something that obviously has a needs an office building then you will need your address yet we were talking to I was talking to our our our mustache client the mustache somebody data since you keep talking about it to sound like a guy with a mustache so must it's it's like we gotta figure out a pitch it it's a way to conceal blunts and joints right well I to the big that it will the tube is this two story but the little thing on the bottom he got the tube in a foot a little footer thing that inserts into the tube that you can ask into that's fireproof let your you have a way to put something out pages you put a cigarette out we've all been there right can I put this out of my hand tongue so not that good we were going over his business card and I like what he did use hemp ones rigging the center over here right now is excited because I go I'm not huge on those but you're it what you're going to be doing this business card is basically always selling yeah to that person even at the end user or you really trying to sell it to the person at head shop in Colorado that wants to buy a bunch of them yeah because you wouldn't be doing a lot of sweat equity getting around there trying to trying to get get this out there guerrilla style and get some feedback as we went to new product totally invented by him and I like that because that fits the brand theme the card might suck the design might suck but the the bill carry around this hence got a little little weak yeah Lori – I was like that so you have say we had a dentist that we talk to his business card with loss had floss in it do it all or do you do things what he thinks about branding yet he thinks like what can I hand out the people just to toss in their wallet or throw away immediately right and I say flaw it's not as though he's given a big plastic tube fly it's a business card size floss thingy that they've come up with yeah very convenient it's got utility I love it so I like if you Vista print cards no don't talk to me hopefully will fix what bad design those are and just the actual texture think of that in like this would I want to extrapolate this kind of stuff out a little bit from a business card out right to design design matters we have to agree on that principle design is undervalued I would say yes like graphic design severely undervalued big time because people think nowadays you just get stuck anything which you can but it doesn't really work the way you think it does right now you get into a new life that's not what it's my head what our big thing is were extracting your brain were trying to get your opinion because you don't know how to articulate it right I heard that it's almost only benefit the stock thing if you like everybody knows somebody who does design start sure so just the fact that everybody knows somebody who does it is it's kind of devaluing in itself the goal line you can always do I can always as this person under nothing to go back to sense of humor so it's like people think oh you should talk to Todd bro Todd's like the funniest book God used in our golf group my I deftly don't want me to write it's not the same kind of comedy yeah it's deafly probably pry references like wedding crash I know five minute he's the guy that is not funny just times movie lines at the right time right but it did work for that group they don't know it's redundant yes do they don't know it's duplicative so that's that they know they don't care if your prospective client was in this this is, how we really feel work in the room try to be very polite around it and run it, just miss you like well that's okay but let's list looks let's try to beat that I was try to say that if anything creative can we beat that holds true that's that's how it start out with that though the city one so be it some easy things are just like just no 3D no patterns that are confusing no symbols that are confusing you have to take a step back I I like to go around like 10 people I trust ago how does this look this design look just in case I am you get too mired in it you don't know if it's good or not where does your I go that's a big one that is a huge one for marketing materials and websites and apps people don't get it light right so there's UX UI the user experience that you ask and user interface that UI so the 30 that's why there, grouped together because her the pin diagram is very is overlapping pretty big UX and UI can increase sales front for your site or app it can increase whatever call action you have if you do it correctly I'm in ship if you put a Moji's in social media post copy or email marketing title subject lines you can increase open rates or or views of that post by a 5 to 8% I believe it I mean when our podcast pops up on our phones that yet subscribed my own pocket I got government down the judges one by one devil he catches your eye Julie I forget to post it with it yeah but it helps know for sure that's a universal language to the same Tyra glyphs and were going backwards it but that's the thing of like I just go right let me find a study to prove this point if I need to II know intuitively and I knew that because I I can cut it see behaviors and tendencies and trends and stuff yeah but I was like I was on the back this up so I'm not spouting out like I'm a creator of the view that I feel it in my bones yeah exactly so it's one of those things were II want to extrapolate to IKEA it like design of your store of your office your office that you're seeing a lot more stuff about office space design becoming way more involved it's all psychology all the stuff it's all psychology you basic psychology what what's the end goal of all of this design so that IKEA you have church go through a falcon labyrinth dip to get out if you're smart you going through the exit like I do go by whatever you buy right most people do that then we know you can do that I didn't know into the dolmen you get sent about you go get cinnamon buns aren't you worried about the IQ offer lease don't delay her police how they know no I think that a lot of weird rules feeding give other software's the Swedish learner do you think you know the the IKEA owner died the guy who invented it is the 94 years old is like two days ago.I saw a lot of Hakki joke hello yeah I was trying to doing about his gas building is candidate Haskins that's right remove his eye with my was his casket was partially built because the Allen wrench broker sent Mike that I that's all I got I don't where there's an angry dad build this poor guy's casket what about Walgreens versus CVS the way Walgreens was set up at a certain point in time if it may be different now consumer behavior you have pharmacy in the back your baby in the back because those are the two things impulsively like pharmacies moneymaker that's good bring people in so they have to go to that that look every time you go into one now diagonally usually from the door oh yeah at Walgreens for sure yes that sometimes a bit depends on drive-through but generally because it can't they want to drive through every time but sometimes buildings can't help it in Florida we just we love Shady orchid that's another shady architecture all over here things like retail centers help our chest I'm not getting it today also it will really know they do the thing when you go to check out where the they wrangle you into that the cow pen you know you have a run you through the lines that has candy on both sides and all that stuff it's all around us and yet we all come to know yet the end caps of a grocery store of the aisles it's good to be promoted stuff I know it and I've I've read a lot about it I still go boom cool yeah hot Doritos this is sweet the pig gave Scott yeah the big game this Sunday I guess you would add suitable ads work on me and I know the ads and I'm online I might yeah that's fine out the design of it we talk about squatty party with the video visually so stimulating that you have to stop and go away would like it if we didn't have ads would all still be wearing potato sacks you know it's kind of one of those things you don't want to say it tells you what's what's good or what's new or whatever but it without an ad for you wouldn't know about a lot of stuff so here's how I can come to tell mathematically quantitatively why design matters is I got into this world this nerd world from the from the online ad side it all you do when you do like product advertising campaigns is it's because there's no kind of emotion in it there's no people involved it's not lead generation for just selling stuff you want to get anything any human involved rights until the transaction happen for the lead generation then you gotta worry about how the calls made do people pick it up on time you know did the other did your client pick it up how it would how they talk to them all that stuff that's worth humans get involved in funk it up were we help we help clients with that but understanding e-commerce you look at it just pure math campaigns we do creative media okay rooted these 10 creative campaigns were to see which ones are stars and which ones are dogs and you can tell because you keep everything else even every all 10 campaigns of a budget of a thousand each in the same target audience so you're just you make in this trial and error test the most impairment is maybe castling is what they call everything so usually due to an UAB split and you go okay now Asian doing better than be now we need to have another one coming ago is that what's the reason why okay so it basically breaks down creative and a math way by like deductive deductive logic from the performance of the ad so to add your doing well and all things are equal right that it's the creative that is being that the variable so that's how you tell you can to mathematically tell good creative and then you over time this was called wisdom knowledge trust plus experience I would say I'm a wise owl but I would say I have enough experience and knowledge to go here's the kind of designs that work and here's the kind that don't you that for a time there used to be a thing we put a yellow upper right little outline of whatever the image was in and it would increase sales by 3% that's sounds negligible the 3% what is not I mean the road outside know it's huge it's that mean like if you do 1% conversion rate for ad campaigns for like a privacy around hundred dollars you were talking digital yeah that's that's huge yeah like good conversion rates three of not retargeting people like to straight campaigns anyway I just I just look at the mass out of it go okay does this I don't have a dog in the fight for clients either I just go hey this is prop this is better just aesthetically personally ago informally this tousled blonde veteran contemporary formally this is the time to start breaking this out to be bad guy good guy with formerly the phone is a informal off the record whatever you want to good cop my boss wants would want me to say this is yet some like that because I have to start have to be both guys a lot of time right it's really tough until we get a snappy gay guy to be our client service head okay what you can put it on LinkedIn I hope you love LinkedIn so much I do I do what I can pull I can plug them out you can't find out okay that's the that's for Facebook so so we can I just go look here's my style here's what I think doesn't matter but here's my opinion keep it out on the side on the mass side of this here's why we want to do this this and this for the design here's what your website can't have 13 sections to it because it loads to slowly the pattern people people so now if you have a similar pattern throughout yeah so if you three columns that another three call him in another yet nothing is more important than the other thing yes switching it up this is a loser like easy things like changing font size relative to what's important I mean I don't want to say of Clayton Pfeiffer design but it's like one of those things were I can look at something like I don't miss really know why you know and that's really annoying thing to say but i.e. could look better this way or the it's not working you know and most I forget that people don't always have that are you for what's what's wrong with her I know it's hard to say but I mean it's hard to articulate that side of it the other side were were sitting yeah I would say we I think what you're trying to say is theirs was the judge that convicted someone is like a federal case I don't know what pornography is but I know it when I see it right yeah some like that it says so that's kind of but the quota, sticks in my craw about design I just go I just go basics that a lot of people know hey on the website bright yellow button whatever you whatever bright color we have in our pallet are you free to bring guide call to action yeah called called Hilliard I know one thing is you want to do make that that color stick it right on the front pretty simple stuff so like there's you can always go back to the basics and then work up from their minimalistic simplistic is always the safest then you can get advance like IKEA and do that, stuff you can get advance like like Adobe does it too much I feel I further their branding me almost everything they have they have too much stuff that it's too much yet overwhelming will there their software's notoriously slow kind of pain in the ass right right II that's functionality of the slow part lately and just overwhelms me when I let people get overwhelmed when they open Excel you know because this is that if it's not there thing if it's super confusing that's why I view Squarespace is a good example we handed out to clients the the admin side what a lot of people incorrectly referred to as the backend is a simple menu it looks like an Apple product yeah right super simple the iPhone is a simple product that is so intuitive to-year-olds can play with it really work it people don't think about that stuff the someday there's this thing where I think people will think the more the better and get this little bit of information out there make it over hereto and then you know that it's not that way since I think about it like a wedding a wedding toast but I've seen so many horrible most are horrible there all bad especially the sorry ladies but if you do the thing words like I thought we got Redland bad leg when I can and they just they don't explain it limit is wink remember the dating, forever try yeah I remember I remember the notes cool inside joke at the wedding I'm sure I'm trying to bring up some hub hub spot has a lot of good information I love statistics I laughed and can I love stats man I love Moneyball extra 2% all these things the biggest one I want to bring up was how visual things are changing online for for just digital marketing would say trends you mean yeah trends yeah I was looking at that and I had to look up at the word brutalism meant what is mean is an architecture I guess but raw is basically the idea so here's a good example infographics are liked and shared on social media three times more than any other type of content now is why people like stats I think is my theory people like reading like quick stats yeah DZ content right cartoon stats yet we are all adults or children to do so you have to make a cartoon out of what would be back in the day and abstract to research paper writer marketing research because most people look they on time to read everything but if it some on social media tunic with all articles with an image once every 75 to hundred words could double the number of social shares than articles with fewer images now people want to look at stuff II heard the 90% of like posting content is the image to get the click for sure I think headlines become bigger now I think we go to them because are more salacious now visual content is 40 times more likely to get shared on social than any other type of content I believe it 100% I'm just try to pick and choose a few something I saw that we had talked about that's on this list of trends as cinema graphs you don't know a cinema graph is if you ever seen a it basically is a picture with a small part of it moving as though it's a video oh those are cool though like a still picture with the fire and it were only the fire is moving I love those those are cinema graphs and I learned how to do it one day and then for will there either is I've been advertise to a lot by one company that does it really well yet both perfect for us to fire campfire we could do it I think we could do it ourselves which got a set of that we have 28 monkeys in animation I

     

    but in no we want to bother him but you go over there knowing I can hold them like I do disco hey any change they do with us hey you how to do this is in the so it's really easy to go no it's not that hard yeah I know that sand the do I the part parts film and it I believe gift of the letter no I will break it down but I'm trying to look at a few other things in them will close it out current we've got there's a lot of stats on here help up with this link and there's well look at things as saturated ingredients house at a gradient saturated oh this is the other link I gave you yeah website design yeah just want to mess with you on the 15 web design trends Yep saturated gradient Little give any definition of anything I don't like the trending web design stuff because we don't do a lot of lifestyle brands yet I guess we read we do a lot more professional services I guess just not by just happenstance yes so we do a lot more timeless design classic cleaning featherbed like a suit right not to be a suit just a regular "ties these yet to clean always looks good it if you don't have a lot of money to buy suits like I was was you just go simple simple pinstripe symbol of Navy Sue goes back to everything even talking about minimalistic simplistic list mess up serif fonts are big city like a lot of the stuff is like cool lifestyle luxury items we don't live in that large like the stuff were the clients we have don't have a luxury product or service usually a dimension serif fonts that's that's all the people don't know what that means I had learned about the other day I may have little decorations on the little the bottoms are ends of the sticks that are making the letters know that it's the creative fonts basically yeah well so if you have a low lawyer work we do a lot of law firms were not used a lot of serifs stuff right usually I guess a serif font is used because it's easier to read it makes the letters more distinguishable yeah I mean the act depends on blah blah let's originally I think that's where they came from I went to look that way I think I I am browsing the Internet are not my stats I had a lot and then I got the rent mode can't figure out where my spot okay we got we got a big day in this is where to start banking episodes and professional so but not too far in advance don't need me making the good references for Ebola verbal or black plague go all the way back any of them I hope you have fun if you did if you didn't write it right a five star review but you can tell us what you didn't like just don't give us one start is your city because I use the word shady I had that in my other podcast I caused a lot one of them and some guy gave us one start I was like really you in any way to do that if you're our friends that her listen to this that I found out secretly listen to it don't tell me yeah or helps out share this data out there if your new friends we don't know you yet you are you can submit questions either on social media words posted on YouTube comments we read them WERE narcissistic every last one and if it's good even if you don't want to get the sweet sponsored fresh books for your accounting software always click on that link this gives us little is this little leverage sometimes maybe can get better days everything that comes in from this podcast goes reinvesting into the podcast which better guest maybe a step away good that be awesome I love someone that could just google talk about is going another person to do this so much stuff that you get one more set of hands beef testing right right tiny hands to the guys know I can really small but oddly small hands please rate subscribe review tell a friend tell your friend that has that side hustle that at sea store that that all I got an FIDI get to do this how I do it hey we try to keep the ones Eric and I do we try to keep them a little bit timeless to help out so the training stats there to be relevant about 10 years anyway yes they will grill it will be a little different but will be about the sam
    49 min
  • How To Weaponize ROI Statistics To Criticize Ugly, Redundant And Just Plain Awful Design
        Law Smith is a SMB Consultant, Digital Strategist, Stand Up Comedian and President of Tocobaga Consulting, “TocoWorks”, a small-to-medium business consulting firm + digital agency located in Tampa’s historic district, Ybor City.   Eric Readinger is a Website Producer*, Video Editor, Sketch Performer, self proclaimed Super Nerd and Partner at Tocobaga Consulting, and Partner and Producer at Tampaniac Pictures..    * Website Developer and Website Designer   Please Support Our Sponsors That Support Our Girthy Show! This episode’s girthy sponsor is FreshBooks, the best cloud accounting software for hustlers, entrepreneurs or anyone with a side piece business.     Sweat Equity listeners get a free 30 day trial of FreshBooks. TO HELP THE SHOW, PLEASE USE OR SHARE OUR UNIQUE LINK GoFreshBooks.com/Sweat   Like any young, plucky business or passion project, any revenue from our sponsors will be reinvested right into the podcast and streaming show.      Subscribe, 5 ⭐ And Please Write A Review! The funniest or biggest hater reviews are likely to get a shout out on the show.   Where To Listen, Watch, Review, and Share With A Friend! Spotify http://bit.ly/swequity iTunes http://bit.ly/se-it Laughable http://bit.ly/2k7y6Ff YouTube: http://bit.ly/se-yt Facebook: http://bit.ly/se-fbp   What happening whatever you talk about this, much modified was running I was like oh yeah GM.security song it's going right on our sweat equity podcasts and streaming show playlist if you want to follow that aunts modify spot if I were on their got podcasts modified yeah that's cool yeah we will not be at school that we didn't know and it just showed up magic populated I like that automation just that little technology you can't pitch about no no offers of technology am pretty much sure if everything was done for me anyway automated I'd still find some bits about yes that's just how I like the role yeah we've got going iTunes give us that five-star gives that review you write a funny review will probably say it on air yeah but it's gotta be actually funny gas the Drupal ship to be a hater but be a funny hater yet know you make fun of us to write a roast joke right yeah do something don't be weak right something totally insane it's fine we had Stan Tripoli on we like insane people yes that uses of the illuminati all that were on Facebook were to start engaging with that group a little bit more illuminati this illuminati group were applicant real Facebook group attach the sweat equity page free to phoria that that's a big thing to increase engagement with your audience in pages might be devaluing while they might be phot fake Facebook might be. Focusing on groups right I'm always on time you decide what pages are going bye-bye pages you have to pay very much every time you post is the things so your organic unless you're one of the top guys was retirees that's like the celebrities a get free meals when they go into the reference writers of the last people to need the free meals right they get the free shoes and that the movie screeners yeah will pay for nothing here we are for your storm bit torrent enough let's give some love to our sponsor fresh books cloud accounting rent taxis a man going through it I heard I heard from RI networking group that 2018 entertainment category like tax expenses no good anymore used to be meals and entertainment you can get like 50% right off or some like that yeah Summer 5700 doesn't matter that's for my CPA to figure out not not so much more what was now so if we if we were going to go see Bass ballgame suppressant clients it's a nachos got a pocket well that's a travel meal probably now get to specific I just don't want someone to just they want they have a natural charge sorry if I'm not yo charge so 2018 the entertainment expenses not right off anymore I will I was always surprised it was how back in the day yet is kind of stupid so what you need learn those things you need accounting system you need to do your books need to do it easy if it integrates with about 100 apps I think go fresh books.com/sweat that's go fresh books.com forward/sweat only a $50 off the 30 day free trial our listeners get that hook up holler if you hear me and is making up numbers and turning as well thanks Facebook it's hard to keep all the advertiser copy together, have three main dollars three numbers I got a remember and I'm forgot and then working to do were continuing from last by customer to when not to devalue the fresh book said that Sir that's her presenting sponsor what we do a quick shout out for free kinda Pete's pics I'm still in this section from Pete's pics brought to you by law Smith you made it weird one of my favorite podcasts were just he just tells people something he likes that he uses in his life he loves it the same thing here mu.com were to put our referral code on this episode description we'll talk some business cards because Erica Eric Scott did you bring with you know is going to grab it now is in my office I want to get actually of the cards I were talking about we posted on the on the episode okay I'll do it for you take it we can take you want to explain it well my way let's go move, first yet talk about what submittal servers or go to note mous or go to stationary printer business cards invitations thank you cards that's a big thing if you write handwritten thank you cards that goes a long way I'm behind on my got a stack I got to do today tomorrow for clients that thank you for doing this but it's got that thick that thickness you want to say girth he only wanted to say it all to use their their term called lux so if you look at the lux collection our cards are really thick real great and it does make a difference when I have my card out and it's thick like that nine times out of 10 I have a conversation about it yeah that's true than the ones we got that you can mean you want to double as coasters but they're thick enough to be coaster like people make the coaster joke a lot of people like the outcast lyric on the back yes without so fresh and so clean to buy fresh books exactly and then that they did it's it's one of the things I thought business cards I thought all things are to be digital I thought all the stuff dying in we have to put money into a it's one of the things we paid a little bit more I'm not big on like we need look fancy with everything I mean look at our set up if you're watching the the video but it was one of those all things pay a premium for this it's giving us a lot more return on the investment so it's conversation starters good summary.com I will put our company referral code, like the refer a friend affiliate link thing yet no timeout share with a friend yeah we'll you always asked me if I have one for every app it's always no yeah because you're always you will I used to just say screw it I'm lazy about it I know I just got a stress free money it takes five seconds to just sit there and might figure it out if if there is one or not you know it's the pull of thing of you know what it is it's like I don't know my password is yes yeah exactly it takes me longer than five seconds I cut my thumb opening a can because I'm an idiot like old machete the green beans with using hand can opener I'm doing I'm going dad yeah I'm doing handcrank line break I'm going hard-core daddy I'm trying to help with dinner and watch both babies there doing their thing and open it like the the generic green beans one your life this company this is not the solution to my kids that they love the canned version instead of like fresh green beans sweet slick $0.40 is nice but it's weird so I'm opening it up in its it's because it's crusty doesn't open like that for the good stuff your thumb the Kennedy fellowship so you just I have to like get some torque on it a try to use a knife as a fulcrum MI this is stupid on I could do that in mice to hear my sunlight cough like almost sounds like it's choking a turnaround of Scott it look like I was bleeding like will it look like us try to commit suicide like that's on the sly lowest way possible right that that's how much blood was coming out just a tiny cut my thumb the detective said he was too stupid to kill himself and then went all dad have true Detective three nothing bad happened dad some we and it's one of those Wednesday I need stitches now I went down I went hard-core damage stitches. Superglue well I didn't think that you were like I think one of the glues is medically acceptable to use on your body yeah although I'm not a doctor so don't listen to me yeah I'll tell him to do it yeah I've done it before it were it works but I'm not can advise anybody do that because were all soft my thing was so I can even I can't use the touch idea my phone I didn't realize how much is that yeah and I had to get the other thumb on there but it doesn't do it for every app that you associated with you can add your other thumb but this coming this hand basically there for show doesn't do much it's there for the wedding ring oh that's weird I Exodus got a new wedding ring what you get it's from Quay low Pete's pics quail Q ALO to silicone wedding ring this is my second one because I got the men say men's and women's versions the men's versions all the they look like O-rings on a torpedo for a nuclear submarine working so I had the men's version and I hated it is it was humongous I didn't know how hard they wanted me to be married so I got the win version and it's half the size and it fits a lot better what golf check is rock and that that I know some say and it looks like a mentoring I went straight you went but you went that the the the comet cost-effective; cheap method that I did to just like I want to find a ring that is probably going to lose this thing you know you take it off to go out at night you know everything how this got us it makes her so uncomfortable as I you don't bring me into this this thing you're doing right if they go out of their way to say that they're doing it are like make a big deal out of it that's really creepy I just forget it all the time I know I'd then never taken off will now I got a silicone one I don't like the metal so the silicone I don't mind washing my hands with it and stuff doing things yeah yeah this is hot men's ring talk to and it was well done I back to my wife's business card is what I want to say I do hate the guys that have a really expensive wedding ring yeah for that aren't millionaires and even if you are doing right doesn't matter I don't like that only those yet for some reason usually I can't hang with that kinda it's just you come across more like a sucker than anything that you got suckered into buying this this declaration the whole diamond the whole diamond ring thing is a total funking snake oil salesman bull ship thing anyway I know I feel like we've talked about it would we get a lot of new listeners and how yeah I don't buy diamonds the bull ship yeah what was it do beers basically inflated the cost and then they said it was the perfect gift for engagement that it didn't exist any tradition before right this minute up diamonds like super common in caves where the diamond they get to get like that they're not like that rare of a thing to come across the not they really aren't Colton's monopoly for your for your batteries and all your devices that's like the new member like that's the new hotness of blood diamond mineral that's in your blood mineral basically right Colton so I'm in a move on from now on with that that's what it up that's the mineral it's just we have some mineral riffs of the batteries were using all these devices were they go right same with the the Honda like the electric cars yeah try not to say and I'm trying not to say like this I heard myself on the pad is paralyzing as good on the minerals once they start mining those asteroids get all minerals we need yeah will get to Mars man anyways tell you about this tachycardic so my wife sent me a screenshot of her business cards and they were not good in my opinion she liked him a lot coming in so much trouble for Fairpoint but I love your wife I was friends with her before syringe with you nowadays she has known her forever she's awesome she's got a good sense he is my dentist Yep she is a dentist so you know not design is not her thing and I were talking about what we want to talk about the podcast and it's the subject that came up was how to tell somebody that they're not good at design or maybe they don't have a good eye for design because I heard her business cards look like decoration at a nursing home that a good way to put it I was going party city best of the shady invites to a birthday party and let the 50% off any idea it's just too much right your meeting someone now if she was an event coordinator for kids parties blankets to give what you get paid like this if she eat out issues the GM of celebration station or Chucky cheese any of those hello this would be appropriate card I would say yeah she had a Nazi store your fine it's like the worst ways the $10 of ever say maybe Skip the beer she won't good thing I don't think she listens the party knowingly my wife does either it's all right two however she's not give a picture of great love you babe the worsening women love the backpedaling cabinet out of nowhere from not the conversation topic what would you not just beautiful so great a little flustered what will rid you of our you've got about this so no I would just I would've brought it with me as well that we do video I don't actually have physical copies of them yet is was this picture that she had sent me and put it on our slacks if you can pop that up to maybe put it towards the Meebo camera I don't know okay but will put will put it with the description yeah you'll see the is you'll look at it for too long her dress it reminded me of like glorious turning 50 cut invitation sangria party Lordy Lordy yeah laws 40 so how do you tell someone bad design right and it's really tough it's it's similar to sense of humor you come from the commie world like we do it's it's tough to be like look The Big Bang Theory isn't funny a lot of people watch that show I can't say that it's not funny I can just say hey I can… I mean like when you're talking to someone that you don't know that well you know you will be like I don't give it to socks it out to be fair I've never watched it but II can tell it's not primary goodwill if you think The Big Bang Theory is funny need to go online and watch the diversions that somebody's made really take up the laugh track how really gets dark very quickly really well it's just that the personalities of all the people are just so weird and you know asked burgers the yet it's like oh this seems like some kind of school for special and the hot the hot chicks the the like she's the fish out of water and all these other people around her right that's the model for every sick and anytime the talk tours comes across super creepy without the laugh track it hopefully we can find out I hope I ruin The Big Bang Theory for about 500 looks really find that URL to put on the on the post yeah that after the show so I kind of rely on stats because I have I know I have a bad pallet so I'm not a good chef not a good cook right I know what I don't know we work on this I think individually as it's in a self-help you kinda wager I think it's important to go I'm pretty good here, too 10 here, 9/10 over here on this note encounter it's never yes or no binary, thing it's tough to tell everybody just like a sense humor thinks they have a good aesthetic and now it's at I can do it with a little bit of math so we had a we had some weird talking to I said let me just send you a strategy video on its own the house also new strategy digital strategy when your business, a film in an hour or whiteboard room and I'll go over it as I can do that pretty quickly and here's one thing that happens a lot of people really attached to shady logos Julia like I can relate this looks I know fear shirt from 1993 plot let's let's let's move provable to salute right or I or he decided or he or she desires in that they get really attached to bad design so we have this conversation kind of a lot I would say and you can't go it's absolute yeah I just go let's look at some of the competition who's the best in your industry and then you can kind it go through it go look three these out note no 3D that's a start, a simple rule of thumb yeah look at all the big brands out there what are the top Forbes 500 and overshadowing shut it you can do it but yeah it's not contest contemporary and they do that so that it's easier across the board for I guess I'm guessing and asking for printing in like branding on so as many things as possible yeah is the way to think about it yet will indelible so need to be unique you need to stand out the adjective I thought I try to use to sound smart is indelible I do look that up one time ago I put in a PowerPoint ever was and what is that mean I like yeah all I know is indelible ink yeah so it's unique undeniable so you want to have a brand it's so we talked about this and previous episodes branding brain is kind of that crazy elastic term the last couple years so it's that thing that defines you what people think of when they hear your name or see your logo and so the logos in brand names and slogans are really tough to do because it's squeezing all this stuff all this orange Jews are the orange to get you get just a little bit right you just want you have to economize everything away like a diamond write the center you go yeah like Colton know so with the logo the logo sets the tone for everything in your design guide basically most people I bring guides find recommended that I would save my thing is I just go on return investment I go okay let's use transit property like college football teams right this team bit distant this team so they could probably beat the state yeah so transit proper edge go look look look at the best in your business or the restoration is does not should've got a bunch of dental business cards for the whole industry is really bad with this stuff is then asserted by Dennis have this weird marketing company thing all over the country there's these companies that always used dental yeah and they drive they drive the sick they don't value design either because it it's it's hard to do yeah and it just dentists in general are not your normal they're not like doctors because there also they tend to be mechanically inclined or tactfully using their hands more because they accept to get in there and do these things that require fine motor skills and stuff like I flick they're just so unique mentally and in like what they're trying to do and are all driven in other all opinionated most of the time your wife likes to talk to me while I have all everything in my mouth I like all these tools right off the you understand this I try to like a light try to use my hands like to the side but anybody in the coach you know yeah exactly Telex the whistle apparently I sit do know that I've had a chipped tooth in the front for like 2 1/2 three weeks now that I told her Megan affixes it was my good look tooth now I have to get it fixed by her I hope you listen to this beforehand though she knows a nice chip I put in a podcast and listen and to start zone out on everything I listen are pico students get a bonus yes okay so how do you tell someone they have bad design it to same thing how you tell someone the address or it you don't speak to me simplistic never goes out of style general rule of thumb you can just look who's the best people are the best dressed people around you like almost kind of everybody knows like this the celebrity we can all agree is good to come over the celebrities will bring a bird out a pretty burned out P Diddy now just the aviator Julia in a NBA draft you did see the best suits clearly what the style should be that's actually the future style so you be ahead I don't know if there's there going crazy with the draft a TOTALLY okay got it wound suits yeah the pinstripes are like huge so to think about is like double-breasted coming back like giant bowties so I have I look at stuff and I just go what's going to be the best return on investment simplifying your designs a lot of the time the more exotic you get the more the more yet the yeah the more it drifts the eye of the user we try to keep things as pretty minimalistic as we can although I like I like detailed stuff and it has its place but for the most part if you want to make a bigger brand or you want to have a business card all that stuff distracting everybody is ADD now yeah almost like start small with the building of it and then if something helps functionality or whatever add on to it then but yet it's in the margin of error the more stuff your writing on there the more distracting it is more like the less likely it is to achieve what you're trying to do whether it's get new client whatever and in little things like I rehang her card out right her name is big because I want them to see that first we have a little hidden puzzle in there of like we called total body consulting toco works is because we need a shorthand name so we have it cut hidden some negative space in their but the main thing is I want them to see my name entitle your name and title and I'm not trying to oh I could overload them with a lot information believe I want to yeah as our titles have we have like five different things I want to put on their like shrinks like those dictators who put all of the metals on the third yeah well again I want to fire a shot I do want to badge system that fits her camping Brand theme, going on like that we could dress up like Boy Scouts we could Artie do no pants though I know but this time for real I just where the sash around the house that's it your family hey guys will focus on the badges of my thumbs waiting but he's my use my sash first aid badge so the thing of just changing font size relative to each other like this is small this minute this is not super sexy but this is almost mathematically you can look at some of the things and go right I did make a call to action bigger than the rest of information yeah care about our address on her business card like I can will lose it because this matter yeah but I like I like that people see were in the historic part of town it does pick up some conversation will I think for Arduino digital stuff that's good because you can see that it's a physical place that were a little bit legit you know where it's like if you have a store whatever something that obviously has a needs an office building then you will need your address yet we were talking to I was talking to our our our mustache client the mustache somebody data since you keep talking about it to sound like a guy with a mustache so must it's it's like we gotta figure out a pitch it it's a way to conceal blunts and joints right well I to the big that it will the tube is this two story but the little thing on the bottom he got the tube in a foot a little footer thing that inserts into the tube that you can ask into that's fireproof let your you have a way to put something out pages you put a cigarette out we've all been there right can I put this out of my hand tongue so not that good we were going over his business card and I like what he did use hemp ones rigging the center over here right now is excited because I go I'm not huge on those but you're it what you're going to be doing this business card is basically always selling yeah to that person even at the end user or you really trying to sell it to the person at head shop in Colorado that wants to buy a bunch of them yeah because you wouldn't be doing a lot of sweat equity getting around there trying to trying to get get this out there guerrilla style and get some feedback as we went to new product totally invented by him and I like that because that fits the brand theme the card might suck the design might suck but the the bill carry around this hence got a little little weak yeah Lori – I was like that so you have say we had a dentist that we talk to his business card with loss had floss in it do it all or do you do things what he thinks about branding yet he thinks like what can I hand out the people just to toss in their wallet or throw away immediately right and I say flaw it's not as though he's given a big plastic tube fly it's a business card size floss thingy that they've come up with yeah very convenient it's got utility I love it so I like if you Vista print cards no don't talk to me hopefully will fix what bad design those are and just the actual texture think of that in like this would I want to extrapolate this kind of stuff out a little bit from a business card out right to design design matters we have to agree on that principle design is undervalued I would say yes like graphic design severely undervalued big time because people think nowadays you just get stuck anything which you can but it doesn't really work the way you think it does right now you get into a new life that's not what it's my head what our big thing is were extracting your brain were trying to get your opinion because you don't know how to articulate it right I heard that it's almost only benefit the stock thing if you like everybody knows somebody who does design start sure so just the fact that everybody knows somebody who does it is it's kind of devaluing in itself the goal line you can always do I can always as this person under nothing to go back to sense of humor so it's like people think oh you should talk to Todd bro Todd's like the funniest book God used in our golf group my I deftly don't want me to write it's not the same kind of comedy yeah it's deafly probably pry references like wedding crash I know five minute he's the guy that is not funny just times movie lines at the right time right but it did work for that group they don't know it's redundant yes do they don't know it's duplicative so that's that they know they don't care if your prospective client was in this this is, how we really feel work in the room try to be very polite around it and run it, just miss you like well that's okay but let's list looks let's try to beat that I was try to say that if anything creative can we beat that holds true that's that's how it start out with that though the city one so be it some easy things are just like just no 3D no patterns that are confusing no symbols that are confusing you have to take a step back I I like to go around like 10 people I trust ago how does this look this design look just in case I am you get too mired in it you don't know if it's good or not where does your I go that's a big one that is a huge one for marketing materials and websites and apps people don't get it light right so there's UX UI the user experience that you ask and user interface that UI so the 30 that's why there, grouped together because her the pin diagram is very is overlapping pretty big UX and UI can increase sales front for your site or app it can increase whatever call action you have if you do it correctly I'm in ship if you put a Moji's in social media post copy or email marketing title subject lines you can increase open rates or or views of that post by a 5 to 8% I believe it I mean when our podcast pops up on our phones that yet subscribed my own pocket I got government down the judges one by one devil he catches your eye Julie I forget to post it with it yeah but it helps know for sure that's a universal language to the same Tyra glyphs and were going backwards it but that's the thing of like I just go right let me find a study to prove this point if I need to II know intuitively and I knew that because I I can cut it see behaviors and tendencies and trends and stuff yeah but I was like I was on the back this up so I'm not spouting out like I'm a creator of the view that I feel it in my bones yeah exactly so it's one of those things were II want to extrapolate to IKEA it like design of your store of your office your office that you're seeing a lot more stuff about office space design becoming way more involved it's all psychology all the stuff it's all psychology you basic psychology what what's the end goal of all of this design so that IKEA you have church go through a falcon labyrinth dip to get out if you're smart you going through the exit like I do go by whatever you buy right most people do that then we know you can do that I didn't know into the dolmen you get sent about you go get cinnamon buns aren't you worried about the IQ offer lease don't delay her police how they know no I think that a lot of weird rules feeding give other software's the Swedish learner do you think you know the the IKEA owner died the guy who invented it is the 94 years old is like two days ago.I saw a lot of Hakki joke hello yeah I was trying to doing about his gas building is candidate Haskins that's right remove his eye with my was his casket was partially built because the Allen wrench broker sent Mike that I that's all I got I don't where there's an angry dad build this poor guy's casket what about Walgreens versus CVS the way Walgreens was set up at a certain point in time if it may be different now consumer behavior you have pharmacy in the back your baby in the back because those are the two things impulsively like pharmacies moneymaker that's good bring people in so they have to go to that that look every time you go into one now diagonally usually from the door oh yeah at Walgreens for sure yes that sometimes a bit depends on drive-through but generally because it can't they want to drive through every time but sometimes buildings can't help it in Florida we just we love Shady orchid that's another shady architecture all over here things like retail centers help our chest I'm not getting it today also it will really know they do the thing when you go to check out where the they wrangle you into that the cow pen you know you have a run you through the lines that has candy on both sides and all that stuff it's all around us and yet we all come to know yet the end caps of a grocery store of the aisles it's good to be promoted stuff I know it and I've I've read a lot about it I still go boom cool yeah hot Doritos this is sweet the pig gave Scott yeah the big game this Sunday I guess you would add suitable ads work on me and I know the ads and I'm online I might yeah that's fine out the design of it we talk about squatty party with the video visually so stimulating that you have to stop and go away would like it if we didn't have ads would all still be wearing potato sacks you know it's kind of one of those things you don't want to say it tells you what's what's good or what's new or whatever but it without an ad for you wouldn't know about a lot of stuff so here's how I can come to tell mathematically quantitatively why design matters is I got into this world this nerd world from the from the online ad side it all you do when you do like product advertising campaigns is it's because there's no kind of emotion in it there's no people involved it's not lead generation for just selling stuff you want to get anything any human involved rights until the transaction happen for the lead generation then you gotta worry about how the calls made do people pick it up on time you know did the other did your client pick it up how it would how they talk to them all that stuff that's worth humans get involved in funk it up were we help we help clients with that but understanding e-commerce you look at it just pure math campaigns we do creative media okay rooted these 10 creative campaigns were to see which ones are stars and which ones are dogs and you can tell because you keep everything else even every all 10 campaigns of a budget of a thousand each in the same target audience so you're just you make in this trial and error test the most impairment is maybe castling is what they call everything so usually due to an UAB split and you go okay now Asian doing better than be now we need to have another one coming ago is that what's the reason why okay so it basically breaks down creative and a math way by like deductive deductive logic from the performance of the ad so to add your doing well and all things are equal right that it's the creative that is being that the variable so that's how you tell you can to mathematically tell good creative and then you over time this was called wisdom knowledge trust plus experience I would say I'm a wise owl but I would say I have enough experience and knowledge to go here's the kind of designs that work and here's the kind that don't you that for a time there used to be a thing we put a yellow upper right little outline of whatever the image was in and it would increase sales by 3% that's sounds negligible the 3% what is not I mean the road outside know it's huge it's that mean like if you do 1% conversion rate for ad campaigns for like a privacy around hundred dollars you were talking digital yeah that's that's huge yeah like good conversion rates three of not retargeting people like to straight campaigns anyway I just I just look at the mass out of it go okay does this I don't have a dog in the fight for clients either I just go hey this is prop this is better just aesthetically personally ago informally this tousled blonde veteran contemporary formally this is the time to start breaking this out to be bad guy good guy with formerly the phone is a informal off the record whatever you want to good cop my boss wants would want me to say this is yet some like that because I have to start have to be both guys a lot of time right it's really tough until we get a snappy gay guy to be our client service head okay what you can put it on LinkedIn I hope you love LinkedIn so much I do I do what I can pull I can plug them out you can't find out okay that's the that's for Facebook so so we can I just go look here's my style here's what I think doesn't matter but here's my opinion keep it out on the side on the mass side of this here's why we want to do this this and this for the design here's what your website can't have 13 sections to it because it loads to slowly the pattern people people so now if you have a similar pattern throughout yeah so if you three columns that another three call him in another yet nothing is more important than the other thing yes switching it up this is a loser like easy things like changing font size relative to what's important I mean I don't want to say of Clayton Pfeiffer design but it's like one of those things were I can look at something like I don't miss really know why you know and that's really annoying thing to say but i.e. could look better this way or the it's not working you know and most I forget that people don't always have that are you for what's what's wrong with her I know it's hard to say but I mean it's hard to articulate that side of it the other side were were sitting yeah I would say we I think what you're trying to say is theirs was the judge that convicted someone is like a federal case I don't know what pornography is but I know it when I see it right yeah some like that it says so that's kind of but the quota, sticks in my craw about design I just go I just go basics that a lot of people know hey on the website bright yellow button whatever you whatever bright color we have in our pallet are you free to bring guide call to action yeah called called Hilliard I know one thing is you want to do make that that color stick it right on the front pretty simple stuff so like there's you can always go back to the basics and then work up from their minimalistic simplistic is always the safest then you can get advance like IKEA and do that, stuff you can get advance like like Adobe does it too much I feel I further their branding me almost everything they have they have too much stuff that it's too much yet overwhelming will there their software's notoriously slow kind of pain in the ass right right II that's functionality of the slow part lately and just overwhelms me when I let people get overwhelmed when they open Excel you know because this is that if it's not there thing if it's super confusing that's why I view Squarespace is a good example we handed out to clients the the admin side what a lot of people incorrectly referred to as the backend is a simple menu it looks like an Apple product yeah right super simple the iPhone is a simple product that is so intuitive to-year-olds can play with it really work it people don't think about that stuff the someday there's this thing where I think people will think the more the better and get this little bit of information out there make it over hereto and then you know that it's not that way since I think about it like a wedding a wedding toast but I've seen so many horrible most are horrible there all bad especially the sorry ladies but if you do the thing words like I thought we got Redland bad leg when I can and they just they don't explain it limit is wink remember the dating, forever try yeah I remember I remember the notes cool inside joke at the wedding I'm sure I'm trying to bring up some hub hub spot has a lot of good information I love statistics I laughed and can I love stats man I love Moneyball extra 2% all these things the biggest one I want to bring up was how visual things are changing online for for just digital marketing would say trends you mean yeah trends yeah I was looking at that and I had to look up at the word brutalism meant what is mean is an architecture I guess but raw is basically the idea so here's a good example infographics are liked and shared on social media three times more than any other type of content now is why people like stats I think is my theory people like reading like quick stats yeah DZ content right cartoon stats yet we are all adults or children to do so you have to make a cartoon out of what would be back in the day and abstract to research paper writer marketing research because most people look they on time to read everything but if it some on social media tunic with all articles with an image once every 75 to hundred words could double the number of social shares than articles with fewer images now people want to look at stuff II heard the 90% of like posting content is the image to get the click for sure I think headlines become bigger now I think we go to them because are more salacious now visual content is 40 times more likely to get shared on social than any other type of content I believe it 100% I'm just try to pick and choose a few something I saw that we had talked about that's on this list of trends as cinema graphs you don't know a cinema graph is if you ever seen a it basically is a picture with a small part of it moving as though it's a video oh those are cool though like a still picture with the fire and it were only the fire is moving I love those those are cinema graphs and I learned how to do it one day and then for will there either is I've been advertise to a lot by one company that does it really well yet both perfect for us to fire campfire we could do it I think we could do it ourselves which got a set of that we have 28 monkeys in animation I

     

    but in no we want to bother him but you go over there knowing I can hold them like I do disco hey any change they do with us hey you how to do this is in the so it's really easy to go no it's not that hard yeah I know that sand the do I the part parts film and it I believe gift of the letter no I will break it down but I'm trying to look at a few other things in them will close it out current we've got there's a lot of stats on here help up with this link and there's well look at things as saturated ingredients house at a gradient saturated oh this is the other link I gave you yeah website design yeah just want to mess with you on the 15 web design trends Yep saturated gradient Little give any definition of anything I don't like the trending web design stuff because we don't do a lot of lifestyle brands yet I guess we read we do a lot more professional services I guess just not by just happenstance yes so we do a lot more timeless design classic cleaning featherbed like a suit right not to be a suit just a regular "ties these yet to clean always looks good it if you don't have a lot of money to buy suits like I was was you just go simple simple pinstripe symbol of Navy Sue goes back to everything even talking about minimalistic simplistic list mess up serif fonts are big city like a lot of the stuff is like cool lifestyle luxury items we don't live in that large like the stuff were the clients we have don't have a luxury product or service usually a dimension serif fonts that's that's all the people don't know what that means I had learned about the other day I may have little decorations on the little the bottoms are ends of the sticks that are making the letters know that it's the creative fonts basically yeah well so if you have a low lawyer work we do a lot of law firms were not used a lot of serifs stuff right usually I guess a serif font is used because it's easier to read it makes the letters more distinguishable yeah I mean the act depends on blah blah let's originally I think that's where they came from I went to look that way I think I I am browsing the Internet are not my stats I had a lot and then I got the rent mode can't figure out where my spot okay we got we got a big day in this is where to start banking episodes and professional so but not too far in advance don't need me making the good references for Ebola verbal or black plague go all the way back any of them I hope you have fun if you did if you didn't write it right a five star review but you can tell us what you didn't like just don't give us one start is your city because I use the word shady I had that in my other podcast I caused a lot one of them and some guy gave us one start I was like really you in any way to do that if you're our friends that her listen to this that I found out secretly listen to it don't tell me yeah or helps out share this data out there if your new friends we don't know you yet you are you can submit questions either on social media words posted on YouTube comments we read them WERE narcissistic every last one and if it's good even if you don't want to get the sweet sponsored fresh books for your accounting software always click on that link this gives us little is this little leverage sometimes maybe can get better days everything that comes in from this podcast goes reinvesting into the podcast which better guest maybe a step away good that be awesome I love someone that could just google talk about is going another person to do this so much stuff that you get one more set of hands beef testing right right tiny hands to the guys know I can really small but oddly small hands please rate subscribe review tell a friend tell your friend that has that side hustle that at sea store that that all I got an FIDI get to do this how I do it hey we try to keep the ones Eric and I do we try to keep them a little bit timeless to help out so the training stats there to be relevant about 10 years anyway yes they will grill it will be a little different but will be about the sam
    49 min
  • #94: How To Streamline Your Life With Zapier, IFTTT ⚡️⚡️⚡️
    Law and Eric talk about Zapier, IFTTT, Trim, Earny, Slack, Gasparilla, Stanley Cup trophy, Advanced Placement Questionnaire and more! Law Smith is a SMB Consultant, Digital Strategist, Stand Up Comedian and President of Tocobaga Consulting, "TocoWorks", a small-to-medium business consulting firm + digital agency located in Tampa's historic district, Ybor City. Eric Readinger is a Website Producer*, Video Editor, Sketch Performer, self proclaimed Super Nerd and Partner at Tocobaga Consulting, and Partner andProducer at Tampaniac Pictures.. * Website Developer and Website Designer Please Support Our Sponsors That Support Our Girthy Show! This episode's girthy sponsor is FreshBooks, the best cloud accounting software for hustlers, entrepreneurs or anyone with a side piece business. Sweat Equity listeners get a free 30 day trial of FreshBooks. TO HELP THE SHOW, PLEASE USE OR SHARE OUR UNIQUE LINK GoFreshBooks.com/Sweat Like any young, plucky business or passion project, any revenue from our sponsors will be reinvested right into the podcast and streaming show. Subscribe, 5 ⭐ And Please Write A Review! The funniest or biggest hater reviews are likely to get a shout out on the show. Where To Listen, Watch, Review, and Share With A Friend! Spotify http://bit.ly/swequity iTunes http://bit.ly/se-it Laughable http://bit.ly/2k7y6Ff YouTube: http://bit.ly/se-yt Facebook: http://bit.ly/se-fbp (Non-edited) Transcript by Dragon Dictate

    Hello were live by doing Eric feeling good whatever this song is the management visit the doughboyz cash out of school, that is the old man what does it me that's a word of warning. I'm an old man mentally I've always been kind of that yeah man I used to hang out what were my best friends five years older than me used to hang out like hotel all older references yeah culture what the Seinfeld cheers references off God and I was like yeah see I thought of affairs yeah I'm an old man to but like you do make me feel young should you complain about is pretty old mannish arthritis that's not funny Ovaltine got a stock no my jitterbug phone doesn't work, go to sleep on my dad's does it is rock and I like know how dumbfounded he just looks at it like he's an old man jitterbug style I don't know what that means this is to go to word to use jitterbug use it it's my go to it's my go to when I'm talking to about old people yeah want to retain I'm sponsored for him to slow down this autopilot honor or camera so when God given you a barn were useless with this thing I don't know I don't how to use it but I do know I do know that it's tax season watch out for liberty tax Statue of Liberty's out there trying to get you to pull over do your taxes over there you can do on your own you can do all your books in your own you got her side hustle you are saying you dip your selling your own 3D printed at home flashlight business right right up you don't need an accountant do you not need one no I mean unless you start to get some real dirty sales yeah clock Gallagher the ROI yes like that in the meetings you know you're overusing Kirsty Wentworth to lose its meaning if you use it if you apply to everything enough well I would plan to get things on apply it to fresh books fresh books Marlys or Judith 30 day free trial if you go to go fresh books.com/sweat like sweat equity like a sweat but not like 90s R&B style baby face with sweat wet sweat go fresh books.com/sweat it helps show all the cash comes in gets reinvested in the show what is I do that helps us you know even just clicking on it gives us a little some some yeah just do it just do it to be nice or if you have a friend you know you have that friend that's like complaining about he keeps his stuff in Excel Google docs yet you go to cheese are you you go to five books you blog you do all the stuff you like it is credit card number you put it in her to put the sweat equity working there and then just do that all your friends are really help us out so go fresh books.com for such sweat in for listening this way Dragon will put it in the description of the episode like we always do to help you out here that'll refute that's what the point of this podcast is do to do is like were trying to help people out mattering to help you here like one thing one little thing we should do like up to copy Pete Holmes podcast I think we should do like a free shot up he calls Pete's pics I like that I like doing little shot out to read we were to be used so many apps and like productivity things that I I came across trim you know what trim is a OEA that is a dad is yeah when you called buffer trimmed in total dad like you can sum up breath yeah I'm a divorced dad will know what that means dad that trend I think it's from.co want to say but basically it's a bot that it scans through your yet to input all your accounts so I did with our business credit card okay what it does is at the main hook that got me and was like will look at your your Internet provider deal and will see if we get you better deal oh right planning on about the states and maybe something everybody's doing so they get a cut of the commission if they make a deal right it's it it's like all artificial intelligence stuff it's just a bot and are they negotiating quote unquote up a new deal on whatever because that's all that stuff isn't like a salesman thing it's like these Internet providers or any company they just go we can give a promotion of this if the customer asked for right I love how it's always like all we can do that you totally can do that easily right type it in your little computer there you totally cancel it it's cool I I like this kind of stuff up and focusing on personal finance a lot lately so it's it's helping in that direction words like you're paying a lot on this credit card you may want to think of these options which a lot of people might think is intrusive but I I volunteered to get that can help there's no one called Ernie with FICA not IE but a Y okay but Bert I link it up to my it to link it up to Amazon my Amazon account business account is an account and it will show us if we got worked on a price it can go back and try to get that lower price you get that refund oh if you paid too much on something right we pay for new Meebo camera which we need to do at some point) the price goes down in the next like 60 days and they give a 60 day guarantee it'll hook that up in that's like a bot as well it's like that old Circuit City commercial remember that with a kid brought that you bought the Walkman and then he brought it back in music in this later it was this militantly given the cash yeah and I don't brothers trying to do that it was like now. Now that you even get here ethic the boss what no I did I wrote my puffy 5 miles is pretty dangerous is to present Veria. Like friendly by the city in the 90s were your parents they don't know where I so we'd be getting a little hottie toddy and if you want to close your eyes we getting up pad it daddy it's a sweat equity podcast that was that was good I'll take a shower when that if I gave you a shorter one this thing II couldn't I know you look like you had a rough day I've doing a lot of coding oh my God computer codes are so stupid nothing makes sense really hard to learn on the fly we get that analysis paralysis, then going all really try to make a rule in office or if were working on something like intensely for 45 minutes we take a break and try to talk to the other person yeah the problem is like that's good if you you're not making any progress all I need is a little bit of a little knowledge of progress okay now I can get back into it and it's just that's never ending yet but we had a look back and goes that the best way to do it I know you saying like that's enough to get me godly nose drive me crazy to not get the puzzle figured out the Callaghan opiate addict looking for Vicodin you little bit like okay you know that guys mom got some in his house let's go steal some and you just here to keep your on the mat here on the make mad crickets probably at Circuit City right now yeah well you know it, back to do not what Circuit City is the why I know that's crazy why is it of recognizable brand everything from the 80s and 90s is going to come back because we go all auto that yeah because then people our age are the ones were certain make money and then we can spend that money was twice yummy shed reboots right is like oh this is familiar that's bankable I don't know what Circuit City's and a BS in entity I just I read something on LinkedIn is light Circuit City's using Brandon to come back what if it was a circuit city act like a city they could go visit and visit its glow to circuit its merger inside really on granite right that would be need roller coasters address the people dressed up like no computer chips walk around what was its is RadioShack still around I feel like 10 years ago you like now and now they been around for so long someone told me the way they stood around because I've never seen anybody buy anything from RadioShack since maybe 95 and we are FICA done 10-year-olds right I think they made money off like warranties like that was their jam yeah if you bought something there is gone forever it was always weird like a lot of remote control stuff like for like cars and airplanes and all that stuff which it it should emerge with Spencer's gifts and just become like the Virgin store forever it does have a topic of weird creepy feel to it stuff that they're selling nothing that you really want but you could use it but they saw the website looking at right now pretty awful well I mean as silly as it is these things have brand equity like yeah we were talking about him and I bet people are listening right now they're like yeah our budget right I was around I had my LA gears on is running in their Ellie Geer could make light of any my addressing batteries on was the old joke that every standup told you had something to touch on before you get into the did you wanted productivity stuff oh will I was a saying we could talk about her oh yeah personality questionnaire thing again just because it's not something that we just didn't know and it went away once we started to like talk about it and think about it's like man is so much more to this thing than we realize yet so it's for those that don't know go back you can listen to the episode probably about two months ago Eric and I took the advance personality questionnaire it's basically like an employment assessment test right would say our mentor with co-mentor urges to do it I don't know well he dispenses advice and we take that's true about light on I have more I don't think he and he accepted that role yet but were to calm that for now latching on Sage I don't know what I know he's giving us advice and taken it right he's successful the route we we took it man's foot down and I probably thought about every day since you yeah I mean once we figured out exactly what it was doing in overall what it's doing is teaching you what church telling you what you're good at and what your bad which sounds obvious but when you can start to take what you're good at and put more energy into that instead of worrying about improving something that your personality is not necessarily going to allow you to be good at you know like for us it was administrative things neither of us want to do that could we suck at it and there it right what yeah it so it's like so if your manager are your own of business this is a really good cheat code because it's it's a pretty reliable exam you been around for a long time now might Mike my big beef with it is just because I don't love doing it or have a proclivity for administrative does mean I can't do it right right so I think it's kind of a long term, looking at employee hiring right I might hire might hire someone that sucks that like us at the administrative but they can do it right yeah but I know down the line the third really good a project managing yeah but I'm sure this does two things are related but I don't think you to be good at one without being good at the other probably but yeah it's it's it's definitely something you can use to target specific if you have a very specific job that needs to be done that requires a certain personality trait you can have these results look at them and you'll see somebody who's good at it you know and and we can target them more than another person there's variations of this test there's there's there's another one I'd I just took for fun these recently does 138 questions the one the that a PQ the one were talking about that we took that once 40 right thing was more than that sounds 8080 yeah and then like the first the first 20 were like aptitudes so it was like some basic arithmetic staff were like it was like this persons in line Mary's in line this person's ahead of him this person is behind him where is worst jab yeah you like all right I guess I'll write this out like a falcon for traders and then it has the wrong with writing it out you write it out was it was it timed that one turned the AP Q was time I believe yeah so that stress that always stresses me out because I don't read very well well that's part of the test my reading comprehension was always love songs like I would sweat that out to connect to a minimum of time to read it because I read a lot of stuff without reading the whole thing later everyone's emails if you want to email us at law Atoka works Ellie WTO CO WR Katz or Eric Atoka works TOC owed WORKS.com to get some emails and I get bullet points are nice notes bullet point for us so AP Q it's like you answer is your actual self and a question and you answer as like the best job interview version of you right you answer in a way that you think a job interview were would want them right minutes are right if that makes sense yeah like what what what the biggest brown nose right because I did exactly and that was where we were discussing legal we couldn't we never matched up with the brown nose leaves me I don't think my answers I don't remember honestly we both scored highly independent yeah we have is just good but right now we could use some Soviet teamwork taking taken thumb through it thumps are a bunch of sales profiles at thumbs through a bunch of a bunch of management profiles right right I'm looking at what what was yours like what was your best one I think I know my worst one was I think project-management was like in 19 but it's, like I guess I don't know I don't I don't find myself hating it like I hate admin for sure right client my highest was the need to serve at a 95% yeah which is to make sense yeah it makes sense for somebody like me I'm not exactly driven by money like a more driven to make somebody else happy or you know help out in a way sort of thing that's good it's it really shine the light on these things that you might not even realize about yourself it's tough youth because you have confirmation bias up obviously going into it right I'm stubborn when I get notes about me doing anything so it's tough it was tough for me to cut it bite my tongue and just take will take this test and what the results were back yeah it's weird because I think for both of us humor or creativity like is like a big part of who we are yeah thing is that it doesn't really count for that you know ethic yeah I'm in I can say now what is its intensity drive is is a good way to put the drive is like drive is incentivize right so like I guess no work ethic it doesn't need to be incentivized the drive is like all selfish usually but why are you working hard it's to make yourself feel better in the end right whether you're making money or building at table I believe that's called psychological egoism maybe I don't know how to be will have to look that one up that that I'm pulling out of a psych class from college from like 10 years ago yeah I probably got that wrong definite but it is it is like it's a good Chico I think it gives you if you if you have to if you hire quickly Adam at a higher level I think it's a good way to go okay this person probably better for this long-term yeah this I mean that if you're using it for hiring again use it higher level situation for sure you're not you McDonald's employees aren't necessarily doing this test you will need to now it's like that but for yet for somebody you invest a lot of money and definitely worth 150 bucks yet because I mean that's mean that hiring secret cost that people don't realize I think they just think every office eventually just sucks over time and I think the tech people kinda get it in a way I don't like the ping-pong tables and ship but I like that they are good about the psychology of making good work environment what's the most efficient what's the best flex hours or you know you can have as many days off as you want as long as you get work done I think you're seeing a lot more of that stuff so I think a lot more of this is due to be commonplace going forward even though this is 100-year-old tester some of that right will I mean it's getting easier to quantify things that in the past have not been quantifiable you know like your personality or whatever you and those been around for hundred years but something you will come along you know I don't know what they do at Google were phone companies whatever you read Google questions now David will do that maybe next pod that those questions are like there's no right answer kind of thing is how you figure figuring it out eight those are difficult my wife is tell me some of them when she had my job interview she's like I've heard these other guys like cheating yeah you know you know how to answer this if she's doing for fun but I guess if you're proactively doing for fun you're not ready ready to win score high on the nerd right scale, yeah your near my boo love you and are it so I I was hit you up on Friday because I was like oh I didn't even look through every one of these job titles and the highest when I had was what we were looking to move her mentor is scared straight on who we are basically and it was that thing of like I think we skipped one and I don't know if it's on purpose or if it was a or if if it just was a skeptic is going really quick but my highest score was 88 with the dynamic CEO yeah and I got a lot of stuff works like I'm a best fit for ops and I was like yeah I mean okay yeah I get it I get it's one of the center it's hard to take that and go I yeah sure right you can't just be a CEO couldn't do the other jobs first my conservative Seo score was 69 and then conservative that high six never the yet we didn't even realize we first talked about this the different things that it it rate you want in terms of it'll it'll break down what kind of different managers there are and how you would work as that sort of manager I knew got really bummed because you thought you scored so vanilla light will I scored low basically I should be homeless that I shouldn't have a job there's nothing this like that's not true at all you got bunkers of the crosshairs right there for the four quadrants right expressive communicator direct driver whatever they are with us to more but yeah I mean you got Scott I know what were going with this in it then in the middle you're just kind of a good your good average of all of those which is good right that's a good and it's accurate to I would consider myself adaptable I think that's the biggest thing for digital services in consulting by far can you come in learn it on the fly and learn to work with people to that you don't know that well yeah become fast friends with them and figure out how to extract what you need from them yeah I me for what I'm doing now is it's perfect because I'm sit here googling stuff every day that I have no idea how to do it until I figured out right in adapting and that should get it gets easier to to figure out how to find stuff because you proactively go when you're looking up something else you might find an answer that to something you may need in the future kind of thing yeah and you'll start checking them off because it just saves you so much time speaking saving time do you have anything more on the snow by letting people should take something like this one of these tests I'm sure there's a free version out there of something something close to this it's not were not completely off-topic with this because you can take the time to take this test and streamline either yourself or you know what you're doing or if you're hiring somebody can streamline that way so it all comes together a lot of the stuff you need to take time in the beginning to sort it out and then it'll help your life later on if listeners to have taken this test tell us what you got what you got back in what you do actually doing now like I did that become interested yet for sure what were doing Facebook group thing we need to start engaging little bit more I think that be fun I want to engage with the listeners I did this being an interactive show eventually would be I think out be something that so interesting to cut be able to because will talk to everybody if it's a good question you know yeah that's a weird thing about podcasts is not a lot of interactive with listener podcasts it's a lot of you could talk that and then maybe you sent something and then the next show they're talking about a sort of thing but we need to think about that yeah I mean I would love a slack group is there there are I know I push like a lot but there's a lot of slack like groups that are just for chatting about stuff like this yeah so maybe one day that but right now Facebook groups is easiest because we can just add all her friends know once if we want working to get you you can't room from then pages may be dying a little bit so I think I talked to a bunch of people I was in the is a pirate in what Tempest, Mardi Gras code Gasparilla and you know what's funny is I talked to probably three people individually that like I listen to every episode what you never told me that all your friends, so I would tell them tell your friends and all helps we've got some good inertia we can't talk about it with the show but some stuff that may happen that's big or may take us a lot of sweat equity in a couple years to yeah he's the titular yes phrase in their to get to that next level so we could get it soon with a little oomph for me all you want to know the chief code rate review five-star write funny but funny one it will read it I look like that your name me I look like Nicolas Cage and Conair like you can write that do it my job I look like I might Joe Pesci after he gets his hair blown off in a blowtorch and Malone nice yeah, the patchy yeah or Michael Stipe when he had days the DM is run all well I wasn't doing insults for you so love man it's all love so ticket I got to hug the Stanley Cup and then I yell talk to people wire which is so drug like thank you for thank you for like listen that's awesome but what you tell me where doesn't tell other people like us like rambling so let's get into this new little list of the productivity stuff okay make work life little bit easier you been working with Zap here yeah that's a good one that beer connects different apps that don't normally connect so go on their Z API AER.com they have a whole list of I haven't come across an app that I can't find on there that like in need 500 yeah in the directory right all the big guys yet it acts as a if this happens then do this sort of thing so it will connect your different accounts like we have a forms account that we use cold cognitive forms and Chuck are due in the you can connect when somebody submits a form middle go through that beer and then it'll go to another for example sales lead company forward bore everybody look to set the cell on this is how much of your time on this blue marble do you want to spend doing duplicate of ship that's all I got about half that's why get back to the like just do it a little take time in the beginning and then it will be streamlined later on yeah don't you can't automate everything in your life for your business what you can do a lot of stuff that's like okay forms are a big one for us so if you have a website it's like whatever your intake form is whatever you just signed someone and they gotta fill some out anything that has some kind of interaction were you don't need to be there right the customer client can fill it out on their own I called Dana routing I don't know if that's right long-term sense but they fill out the form and instead of it just be in the form that it all that data goes to you can take it and integrate it with like your email system like MailChimp right so to pull that email out and now it's going to this form that you needed this intake form and MailChimp and it's going to snow the phone numbers going over your CRM like salesforce or write pipe drive we use as a sales and marketing CRM so my thing about this is twofold with the forms on on websites a big on these because a people that use paper forms just the flicking convoluted all right you printed out you signed a list to send it back it's yet your Creole else is half and others and in the ADD era like if you don't get them right then on the phone doesn't work on the phone like it's good it slows you down many of the double back yeah her hatred for admin actually helps with this so or the other part is less human error yet we had a lot of law firms that do paper intake forms and then there fill them out and like you can't be the person tailoring the left yeah like talk yet 09 pages in it and then transcribing it to so it was error there are two Yep it mean anything that is tedious and small you can almost always find a way to streamline an online can't streamline playing with your kids but not yet up that's you know well we get that a RVR so zap your it's you make zaps and there like you can make a recipe yeah I think they call respite or to triggers I believe so just yeah it's it's it's that programming language if I do this this will happen right so zappers more business associated some people like to do a lot of the Google's G sweet stuff connects with all that stuff you it it's just one of the century like if you're frustrated by like administrative staff this is kind of the best thing for it wheat we should be utilizing a little bit more on the communication so if someone comments on any social media we should have is that the taking slideshow yeah I mean we do for clients but notes one of the things where we should be utilizing slackers or communication hope for all these things, right and then you have I have TTT and that's gonna work and life stuff stands for if this then that yeah that one has an app on iOS I don't think Zappa has a nap early which Dixon shouldn't be a big deal but Connie is as I do a lot of that I have TTT stuff like kinda like the kids are font to sleep but I can't get up yeah so I can like about have my phone on me for 20 minutes I'll try to do something productive and so like I have the Phillips smart home stuff yeah so if the fire goes off our smoke detectors go off those those hues will turn red which is like little stuff like that you can do yeah super handy I need to do it I have one set up that stupid home every screenshot I take it'll back it up over Evernote and notebook so it's nice to cousins like my wife lost her phone and didn't save everything and even if you your good about saving stuff you know sometimes it just hasn't backed up yet yeah and you take a picture you got kids pictures and stuff and I don't know it's it's a good thing to have backup systems like that coverage will they do of the iCloud so give it sometimes doesn't sink as you decide my steps to full of like old-school porn I download all my yeah Brighton does a lot of video lot of hard drives around out to be surprises VHS is they don't they don't compress it they the pink ones especially rim of the pink cassette die never meet either on me neither a VHS I had good parents who about what I watch so I didn't ever get access to that always went to the parent the kids that had should he parents house they always have the cool Lego cards and like yes it does let you just do whatever you want only that helmet to do nunchuck fights all day okay just don't bother me yes so the real thing wish I could get there mentally rewatch glory your nine years old the outside the school glory sounds nice using Lori know it's pretty pretty gruesome Who's Who stars and that Dinsdale Mike 90s movie about Civil War swimming Denzel Washington yeah but it didn't cells are there exactly so I would say zap your the take away from this episode should be like go check it out we don't work for zap your eye if TTT were trim or Ernie or Asher's strategies that does the personality quiz were just trying to get stuff right yet check out a mean if you are starting a business and you had a bunch of different apps you wanted to play with go to zap your first and see what because if you're going to if your goal between one app or another that to the basically the same thing check it out on here check out the integrations that has an upbeat zap your integrations but just see if it's compatible and then choose add that into your your line of thinking yeah I do that I do that was slack if it if it purely integrates the slack it's like a reverse engineering yet okay we need a we need a cloud accounting software like I don't know should be used fresh books let's see if it integrates only to slack Delphic exactly or we know we need a project manager I did I I trimmed it down to the ones that already integrate with slack because that evolve so much stuff going back and forth I didn't want to have happier in their so it was, that thing but we can use after your put it in their to like it like be monkey in the middle and cut a pull out stuff as well yet for coverage but like we chose Reich and I haven't learned it's easy to learn is to take the time to do it got it diners on the one that's the problem Rose internally funded better one will wonder this is great for tasks I was using is and do but once it blew up once I didn't once I didn't stay on it for like a week it was so hard to read it was so hard to regroup everything really yeah I just the way that at work because it was like for some reason it kept everything you did in their and I was like I had to like chat message the guys is like and we cannot reset this how do I do this like a charts blow it up start over Leica we keep it all and then I had it for another couple months of sitting there and subscription land in trim, cut it off, and I hate to use this she's is a lot actual these for for the listeners but like all this stuff is like yeah you got it's like you want to be healthy the first two months going over the flock and suck right you want to be more productive and streamlined ship it's going to be like a couple nights of just sitting down and trying to hammer out like sitting there watching YouTube videos to save you time later yeah we call the ski slope of hours work more pitching hours were like a retainer it was a huge ski slope and then it kind of peters out right because of all or all the most the hours are dedicated in the beginning to on sort of organizational things yet we want to learn the client when on boredom and then we got a set you up and it's a lot of set up work and then fades out same thing with almost everything everything you do in life is like that right yet you set it up in the beginning your you're better off I don't know if you have a hankering to bow hunt like I do but I know it's going to suck really bad what does it have to suck and was in suck about it I just cannot be very good and somehow to put a lot more time into it when I really get into it yet because still it cannot suck and you can still be bad at it you know yeah yeah I'm in special your first time you go out with a positive attitude what was your optimism score on the test 7% 77% my was 95 what she truly is the highest thing I had on there so between the two of us we cut aïoli I feel like I I had to have a contrarian kind of mindset when I take about 10 and I was like I thought I was optimistic that what was surprising to me I think there's like questions like do our people born bad or do they become bad or some like that or they inherent our people are inherently good yes like old philosophical questions yeah but I swore I answered it that they are inherently good maybe it makes with maybe that's what got you to seven you got that one was for that one question so you got anything else anything on your mind now not really we got a heart out anyway as I got I got a leave in two minutes oh yeah yeah time flies I hope this helps so let's let's talk later let's engage on the internets hit us up you can email us for other stuff if you want work in guest requests a lot not really sure what to do with those consume I'll be like all right let's not send up there like can't do that day I know what we were doing why you just me some dates yeah exactly I did the best was I had a PR PR company and one of like the wraps found this podcast and she was like oh we have all female CEOs the great I got a get I get to get them back on but like she was awesome because you just like boom let's have all five of them they will have five clients was a deal but yeah let's get all five of them in interviews like yeah yeah so will get will get them back on if you want to go back in the archives you can check those episodes out really interesting stuff from each one of those CEOs and I think anything else rate review all that good stuff and you know will do better next time maybe maybe let's let's get this champions: hey okay go out and kick ass today everyone you can help you within the some positive guys can do it I believe in the doughboys cash I believe in you it's time to be productive this time to streamline so to put that hard work that hustle and that's what equity okay get some

    38 min
  • #94: How To Streamline Your Life With Zapier, IFTTT ⚡️⚡️⚡️
    Law and Eric talk about Zapier, IFTTT, Trim, Earny, Slack, Gasparilla, Stanley Cup trophy, Advanced Placement Questionnaire and more!   Law Smith is a SMB Consultant, Digital Strategist, Stand Up Comedian and President of Tocobaga Consulting, “TocoWorks”, a small-to-medium business consulting firm + digital agency located in Tampa’s historic district, Ybor City.   Eric Readinger is a Website Producer*, Video Editor, Sketch Performer, self proclaimed Super Nerd and Partner at Tocobaga Consulting, and Partner andProducer at Tampaniac Pictures..    * Website Developer and Website Designer   Please Support Our Sponsors That Support Our Girthy Show!  This episode’s girthy sponsor is FreshBooks, the best cloud accounting software for hustlers, entrepreneurs or anyone with a side piece business.     Sweat Equity listeners get a free 30 day trial of FreshBooks. TO HELP THE SHOW, PLEASE USE OR SHARE OUR UNIQUE LINK GoFreshBooks.com/Sweat   Like any young, plucky business or passion project, any revenue from our sponsors will be reinvested right into the podcast and streaming show.      Subscribe, 5 ⭐ And Please Write A Review! The funniest or biggest hater reviews are likely to get a shout out on the show.   Where To Listen, Watch, Review, and Share With A Friend! Spotify http://bit.ly/swequity iTunes http://bit.ly/se-it Laughable http://bit.ly/2k7y6Ff YouTube: http://bit.ly/se-yt Facebook: http://bit.ly/se-fbp     (Non-edited) Transcript by Dragon Dictate  

    Hello were live by doing Eric feeling good whatever this song is the management visit the doughboyz cash out of school, that is the old man what does it me that's a word of warning. I'm an old man mentally I've always been kind of that yeah man I used to hang out what were my best friends five years older than me used to hang out like hotel all older references yeah culture what the Seinfeld cheers references off God and I was like yeah see I thought of affairs yeah I'm an old man to but like you do make me feel young should you complain about is pretty old mannish arthritis that's not funny Ovaltine got a stock no my jitterbug phone doesn't work, go to sleep on my dad's does it is rock and I like know how dumbfounded he just looks at it like he's an old man jitterbug style I don't know what that means this is to go to word to use jitterbug use it it's my go to it's my go to when I'm talking to about old people yeah want to retain I'm sponsored for him to slow down this autopilot honor or camera so when God given you a barn were useless with this thing I don't know I don't how to use it but I do know I do know that it's tax season watch out for liberty tax Statue of Liberty's out there trying to get you to pull over do your taxes over there you can do on your own you can do all your books in your own you got her side hustle you are saying you dip your selling your own 3D printed at home flashlight business right right up you don't need an accountant do you not need one no I mean unless you start to get some real dirty sales yeah clock Gallagher the ROI yes like that in the meetings you know you're overusing Kirsty Wentworth to lose its meaning if you use it if you apply to everything enough well I would plan to get things on apply it to fresh books fresh books Marlys or Judith 30 day free trial if you go to go fresh books.com/sweat like sweat equity like a sweat but not like 90s R&B style baby face with sweat wet sweat go fresh books.com/sweat it helps show all the cash comes in gets reinvested in the show what is I do that helps us you know even just clicking on it gives us a little some some yeah just do it just do it to be nice or if you have a friend you know you have that friend that's like complaining about he keeps his stuff in Excel Google docs yet you go to cheese are you you go to five books you blog you do all the stuff you like it is credit card number you put it in her to put the sweat equity working there and then just do that all your friends are really help us out so go fresh books.com for such sweat in for listening this way Dragon will put it in the description of the episode like we always do to help you out here that'll refute that's what the point of this podcast is do to do is like were trying to help people out mattering to help you here like one thing one little thing we should do like up to copy Pete Holmes podcast I think we should do like a free shot up he calls Pete's pics I like that I like doing little shot out to read we were to be used so many apps and like productivity things that I I came across trim you know what trim is a OEA that is a dad is yeah when you called buffer trimmed in total dad like you can sum up breath yeah I'm a divorced dad will know what that means dad that trend I think it's from.co want to say but basically it's a bot that it scans through your yet to input all your accounts so I did with our business credit card okay what it does is at the main hook that got me and was like will look at your your Internet provider deal and will see if we get you better deal oh right planning on about the states and maybe something everybody's doing so they get a cut of the commission if they make a deal right it's it it's like all artificial intelligence stuff it's just a bot and are they negotiating quote unquote up a new deal on whatever because that's all that stuff isn't like a salesman thing it's like these Internet providers or any company they just go we can give a promotion of this if the customer asked for right I love how it's always like all we can do that you totally can do that easily right type it in your little computer there you totally cancel it it's cool I I like this kind of stuff up and focusing on personal finance a lot lately so it's it's helping in that direction words like you're paying a lot on this credit card you may want to think of these options which a lot of people might think is intrusive but I I volunteered to get that can help there's no one called Ernie with FICA not IE but a Y okay but Bert I link it up to my it to link it up to Amazon my Amazon account business account is an account and it will show us if we got worked on a price it can go back and try to get that lower price you get that refund oh if you paid too much on something right we pay for new Meebo camera which we need to do at some point) the price goes down in the next like 60 days and they give a 60 day guarantee it'll hook that up in that's like a bot as well it's like that old Circuit City commercial remember that with a kid brought that you bought the Walkman and then he brought it back in music in this later it was this militantly given the cash yeah and I don't brothers trying to do that it was like now. Now that you even get here ethic the boss what no I did I wrote my puffy 5 miles is pretty dangerous is to present Veria. Like friendly by the city in the 90s were your parents they don't know where I so we'd be getting a little hottie toddy and if you want to close your eyes we getting up pad it daddy it's a sweat equity podcast that was that was good I'll take a shower when that if I gave you a shorter one this thing II couldn't I know you look like you had a rough day I've doing a lot of coding oh my God computer codes are so stupid nothing makes sense really hard to learn on the fly we get that analysis paralysis, then going all really try to make a rule in office or if were working on something like intensely for 45 minutes we take a break and try to talk to the other person yeah the problem is like that's good if you you're not making any progress all I need is a little bit of a little knowledge of progress okay now I can get back into it and it's just that's never ending yet but we had a look back and goes that the best way to do it I know you saying like that's enough to get me godly nose drive me crazy to not get the puzzle figured out the Callaghan opiate addict looking for Vicodin you little bit like okay you know that guys mom got some in his house let's go steal some and you just here to keep your on the mat here on the make mad crickets probably at Circuit City right now yeah well you know it, back to do not what Circuit City is the why I know that's crazy why is it of recognizable brand everything from the 80s and 90s is going to come back because we go all auto that yeah because then people our age are the ones were certain make money and then we can spend that money was twice yummy shed reboots right is like oh this is familiar that's bankable I don't know what Circuit City's and a BS in entity I just I read something on LinkedIn is light Circuit City's using Brandon to come back what if it was a circuit city act like a city they could go visit and visit its glow to circuit its merger inside really on granite right that would be need roller coasters address the people dressed up like no computer chips walk around what was its is RadioShack still around I feel like 10 years ago you like now and now they been around for so long someone told me the way they stood around because I've never seen anybody buy anything from RadioShack since maybe 95 and we are FICA done 10-year-olds right I think they made money off like warranties like that was their jam yeah if you bought something there is gone forever it was always weird like a lot of remote control stuff like for like cars and airplanes and all that stuff which it it should emerge with Spencer's gifts and just become like the Virgin store forever it does have a topic of weird creepy feel to it stuff that they're selling nothing that you really want but you could use it but they saw the website looking at right now pretty awful well I mean as silly as it is these things have brand equity like yeah we were talking about him and I bet people are listening right now they're like yeah our budget right I was around I had my LA gears on is running in their Ellie Geer could make light of any my addressing batteries on was the old joke that every standup told you had something to touch on before you get into the did you wanted productivity stuff oh will I was a saying we could talk about her oh yeah personality questionnaire thing again just because it's not something that we just didn't know and it went away once we started to like talk about it and think about it's like man is so much more to this thing than we realize yet so it's for those that don't know go back you can listen to the episode probably about two months ago Eric and I took the advance personality questionnaire it's basically like an employment assessment test right would say our mentor with co-mentor urges to do it I don't know well he dispenses advice and we take that's true about light on I have more I don't think he and he accepted that role yet but were to calm that for now latching on Sage I don't know what I know he's giving us advice and taken it right he's successful the route we we took it man's foot down and I probably thought about every day since you yeah I mean once we figured out exactly what it was doing in overall what it's doing is teaching you what church telling you what you're good at and what your bad which sounds obvious but when you can start to take what you're good at and put more energy into that instead of worrying about improving something that your personality is not necessarily going to allow you to be good at you know like for us it was administrative things neither of us want to do that could we suck at it and there it right what yeah it so it's like so if your manager are your own of business this is a really good cheat code because it's it's a pretty reliable exam you been around for a long time now might Mike my big beef with it is just because I don't love doing it or have a proclivity for administrative does mean I can't do it right right so I think it's kind of a long term, looking at employee hiring right I might hire might hire someone that sucks that like us at the administrative but they can do it right yeah but I know down the line the third really good a project managing yeah but I'm sure this does two things are related but I don't think you to be good at one without being good at the other probably but yeah it's it's it's definitely something you can use to target specific if you have a very specific job that needs to be done that requires a certain personality trait you can have these results look at them and you'll see somebody who's good at it you know and and we can target them more than another person there's variations of this test there's there's there's another one I'd I just took for fun these recently does 138 questions the one the that a PQ the one were talking about that we took that once 40 right thing was more than that sounds 8080 yeah and then like the first the first 20 were like aptitudes so it was like some basic arithmetic staff were like it was like this persons in line Mary's in line this person's ahead of him this person is behind him where is worst jab yeah you like all right I guess I'll write this out like a falcon for traders and then it has the wrong with writing it out you write it out was it was it timed that one turned the AP Q was time I believe yeah so that stress that always stresses me out because I don't read very well well that's part of the test my reading comprehension was always love songs like I would sweat that out to connect to a minimum of time to read it because I read a lot of stuff without reading the whole thing later everyone's emails if you want to email us at law Atoka works Ellie WTO CO WR Katz or Eric Atoka works TOC owed WORKS.com to get some emails and I get bullet points are nice notes bullet point for us so AP Q it's like you answer is your actual self and a question and you answer as like the best job interview version of you right you answer in a way that you think a job interview were would want them right minutes are right if that makes sense yeah like what what what the biggest brown nose right because I did exactly and that was where we were discussing legal we couldn't we never matched up with the brown nose leaves me I don't think my answers I don't remember honestly we both scored highly independent yeah we have is just good but right now we could use some Soviet teamwork taking taken thumb through it thumps are a bunch of sales profiles at thumbs through a bunch of a bunch of management profiles right right I'm looking at what what was yours like what was your best one I think I know my worst one was I think project-management was like in 19 but it's, like I guess I don't know I don't I don't find myself hating it like I hate admin for sure right client my highest was the need to serve at a 95% yeah which is to make sense yeah it makes sense for somebody like me I'm not exactly driven by money like a more driven to make somebody else happy or you know help out in a way sort of thing that's good it's it really shine the light on these things that you might not even realize about yourself it's tough youth because you have confirmation bias up obviously going into it right I'm stubborn when I get notes about me doing anything so it's tough it was tough for me to cut it bite my tongue and just take will take this test and what the results were back yeah it's weird because I think for both of us humor or creativity like is like a big part of who we are yeah thing is that it doesn't really count for that you know ethic yeah I'm in I can say now what is its intensity drive is is a good way to put the drive is like drive is incentivize right so like I guess no work ethic it doesn't need to be incentivized the drive is like all selfish usually but why are you working hard it's to make yourself feel better in the end right whether you're making money or building at table I believe that's called psychological egoism maybe I don't know how to be will have to look that one up that that I'm pulling out of a psych class from college from like 10 years ago yeah I probably got that wrong definite but it is it is like it's a good Chico I think it gives you if you if you have to if you hire quickly Adam at a higher level I think it's a good way to go okay this person probably better for this long-term yeah this I mean that if you're using it for hiring again use it higher level situation for sure you're not you McDonald's employees aren't necessarily doing this test you will need to now it's like that but for yet for somebody you invest a lot of money and definitely worth 150 bucks yet because I mean that's mean that hiring secret cost that people don't realize I think they just think every office eventually just sucks over time and I think the tech people kinda get it in a way I don't like the ping-pong tables and ship but I like that they are good about the psychology of making good work environment what's the most efficient what's the best flex hours or you know you can have as many days off as you want as long as you get work done I think you're seeing a lot more of that stuff so I think a lot more of this is due to be commonplace going forward even though this is 100-year-old tester some of that right will I mean it's getting easier to quantify things that in the past have not been quantifiable you know like your personality or whatever you and those been around for hundred years but something you will come along you know I don't know what they do at Google were phone companies whatever you read Google questions now David will do that maybe next pod that those questions are like there's no right answer kind of thing is how you figure figuring it out eight those are difficult my wife is tell me some of them when she had my job interview she's like I've heard these other guys like cheating yeah you know you know how to answer this if she's doing for fun but I guess if you're proactively doing for fun you're not ready ready to win score high on the nerd right scale, yeah your near my boo love you and are it so I I was hit you up on Friday because I was like oh I didn't even look through every one of these job titles and the highest when I had was what we were looking to move her mentor is scared straight on who we are basically and it was that thing of like I think we skipped one and I don't know if it's on purpose or if it was a or if if it just was a skeptic is going really quick but my highest score was 88 with the dynamic CEO yeah and I got a lot of stuff works like I'm a best fit for ops and I was like yeah I mean okay yeah I get it I get it's one of the center it's hard to take that and go I yeah sure right you can't just be a CEO couldn't do the other jobs first my conservative Seo score was 69 and then conservative that high six never the yet we didn't even realize we first talked about this the different things that it it rate you want in terms of it'll it'll break down what kind of different managers there are and how you would work as that sort of manager I knew got really bummed because you thought you scored so vanilla light will I scored low basically I should be homeless that I shouldn't have a job there's nothing this like that's not true at all you got bunkers of the crosshairs right there for the four quadrants right expressive communicator direct driver whatever they are with us to more but yeah I mean you got Scott I know what were going with this in it then in the middle you're just kind of a good your good average of all of those which is good right that's a good and it's accurate to I would consider myself adaptable I think that's the biggest thing for digital services in consulting by far can you come in learn it on the fly and learn to work with people to that you don't know that well yeah become fast friends with them and figure out how to extract what you need from them yeah I me for what I'm doing now is it's perfect because I'm sit here googling stuff every day that I have no idea how to do it until I figured out right in adapting and that should get it gets easier to to figure out how to find stuff because you proactively go when you're looking up something else you might find an answer that to something you may need in the future kind of thing yeah and you'll start checking them off because it just saves you so much time speaking saving time do you have anything more on the snow by letting people should take something like this one of these tests I'm sure there's a free version out there of something something close to this it's not were not completely off-topic with this because you can take the time to take this test and streamline either yourself or you know what you're doing or if you're hiring somebody can streamline that way so it all comes together a lot of the stuff you need to take time in the beginning to sort it out and then it'll help your life later on if listeners to have taken this test tell us what you got what you got back in what you do actually doing now like I did that become interested yet for sure what were doing Facebook group thing we need to start engaging little bit more I think that be fun I want to engage with the listeners I did this being an interactive show eventually would be I think out be something that so interesting to cut be able to because will talk to everybody if it's a good question you know yeah that's a weird thing about podcasts is not a lot of interactive with listener podcasts it's a lot of you could talk that and then maybe you sent something and then the next show they're talking about a sort of thing but we need to think about that yeah I mean I would love a slack group is there there are I know I push like a lot but there's a lot of slack like groups that are just for chatting about stuff like this yeah so maybe one day that but right now Facebook groups is easiest because we can just add all her friends know once if we want working to get you you can't room from then pages may be dying a little bit so I think I talked to a bunch of people I was in the is a pirate in what Tempest, Mardi Gras code Gasparilla and you know what's funny is I talked to probably three people individually that like I listen to every episode what you never told me that all your friends, so I would tell them tell your friends and all helps we've got some good inertia we can't talk about it with the show but some stuff that may happen that's big or may take us a lot of sweat equity in a couple years to yeah he's the titular yes phrase in their to get to that next level so we could get it soon with a little oomph for me all you want to know the chief code rate review five-star write funny but funny one it will read it I look like that your name me I look like Nicolas Cage and Conair like you can write that do it my job I look like I might Joe Pesci after he gets his hair blown off in a blowtorch and Malone nice yeah, the patchy yeah or Michael Stipe when he had days the DM is run all well I wasn't doing insults for you so love man it's all love so ticket I got to hug the Stanley Cup and then I yell talk to people wire which is so drug like thank you for thank you for like listen that's awesome but what you tell me where doesn't tell other people like us like rambling so let's get into this new little list of the productivity stuff okay make work life little bit easier you been working with Zap here yeah that's a good one that beer connects different apps that don't normally connect so go on their Z API AER.com they have a whole list of I haven't come across an app that I can't find on there that like in need 500 yeah in the directory right all the big guys yet it acts as a if this happens then do this sort of thing so it will connect your different accounts like we have a forms account that we use cold cognitive forms and Chuck are due in the you can connect when somebody submits a form middle go through that beer and then it'll go to another for example sales lead company forward bore everybody look to set the cell on this is how much of your time on this blue marble do you want to spend doing duplicate of ship that's all I got about half that's why get back to the like just do it a little take time in the beginning and then it will be streamlined later on yeah don't you can't automate everything in your life for your business what you can do a lot of stuff that's like okay forms are a big one for us so if you have a website it's like whatever your intake form is whatever you just signed someone and they gotta fill some out anything that has some kind of interaction were you don't need to be there right the customer client can fill it out on their own I called Dana routing I don't know if that's right long-term sense but they fill out the form and instead of it just be in the form that it all that data goes to you can take it and integrate it with like your email system like MailChimp right so to pull that email out and now it's going to this form that you needed this intake form and MailChimp and it's going to snow the phone numbers going over your CRM like salesforce or write pipe drive we use as a sales and marketing CRM so my thing about this is twofold with the forms on on websites a big on these because a people that use paper forms just the flicking convoluted all right you printed out you signed a list to send it back it's yet your Creole else is half and others and in the ADD era like if you don't get them right then on the phone doesn't work on the phone like it's good it slows you down many of the double back yeah her hatred for admin actually helps with this so or the other part is less human error yet we had a lot of law firms that do paper intake forms and then there fill them out and like you can't be the person tailoring the left yeah like talk yet 09 pages in it and then transcribing it to so it was error there are two Yep it mean anything that is tedious and small you can almost always find a way to streamline an online can't streamline playing with your kids but not yet up that's you know well we get that a RVR so zap your it's you make zaps and there like you can make a recipe yeah I think they call respite or to triggers I believe so just yeah it's it's it's that programming language if I do this this will happen right so zappers more business associated some people like to do a lot of the Google's G sweet stuff connects with all that stuff you it it's just one of the century like if you're frustrated by like administrative staff this is kind of the best thing for it wheat we should be utilizing a little bit more on the communication so if someone comments on any social media we should have is that the taking slideshow yeah I mean we do for clients but notes one of the things where we should be utilizing slackers or communication hope for all these things, right and then you have I have TTT and that's gonna work and life stuff stands for if this then that yeah that one has an app on iOS I don't think Zappa has a nap early which Dixon shouldn't be a big deal but Connie is as I do a lot of that I have TTT stuff like kinda like the kids are font to sleep but I can't get up yeah so I can like about have my phone on me for 20 minutes I'll try to do something productive and so like I have the Phillips smart home stuff yeah so if the fire goes off our smoke detectors go off those those hues will turn red which is like little stuff like that you can do yeah super handy I need to do it I have one set up that stupid home every screenshot I take it'll back it up over Evernote and notebook so it's nice to cousins like my wife lost her phone and didn't save everything and even if you your good about saving stuff you know sometimes it just hasn't backed up yet yeah and you take a picture you got kids pictures and stuff and I don't know it's it's a good thing to have backup systems like that coverage will they do of the iCloud so give it sometimes doesn't sink as you decide my steps to full of like old-school porn I download all my yeah Brighton does a lot of video lot of hard drives around out to be surprises VHS is they don't they don't compress it they the pink ones especially rim of the pink cassette die never meet either on me neither a VHS I had good parents who about what I watch so I didn't ever get access to that always went to the parent the kids that had should he parents house they always have the cool Lego cards and like yes it does let you just do whatever you want only that helmet to do nunchuck fights all day okay just don't bother me yes so the real thing wish I could get there mentally rewatch glory your nine years old the outside the school glory sounds nice using Lori know it's pretty pretty gruesome Who's Who stars and that Dinsdale Mike 90s movie about Civil War swimming Denzel Washington yeah but it didn't cells are there exactly so I would say zap your the take away from this episode should be like go check it out we don't work for zap your eye if TTT were trim or Ernie or Asher's strategies that does the personality quiz were just trying to get stuff right yet check out a mean if you are starting a business and you had a bunch of different apps you wanted to play with go to zap your first and see what because if you're going to if your goal between one app or another that to the basically the same thing check it out on here check out the integrations that has an upbeat zap your integrations but just see if it's compatible and then choose add that into your your line of thinking yeah I do that I do that was slack if it if it purely integrates the slack it's like a reverse engineering yet okay we need a we need a cloud accounting software like I don't know should be used fresh books let's see if it integrates only to slack Delphic exactly or we know we need a project manager I did I I trimmed it down to the ones that already integrate with slack because that evolve so much stuff going back and forth I didn't want to have happier in their so it was, that thing but we can use after your put it in their to like it like be monkey in the middle and cut a pull out stuff as well yet for coverage but like we chose Reich and I haven't learned it's easy to learn is to take the time to do it got it diners on the one that's the problem Rose internally funded better one will wonder this is great for tasks I was using is and do but once it blew up once I didn't once I didn't stay on it for like a week it was so hard to read it was so hard to regroup everything really yeah I just the way that at work because it was like for some reason it kept everything you did in their and I was like I had to like chat message the guys is like and we cannot reset this how do I do this like a charts blow it up start over Leica we keep it all and then I had it for another couple months of sitting there and subscription land in trim, cut it off, and I hate to use this she's is a lot actual these for for the listeners but like all this stuff is like yeah you got it's like you want to be healthy the first two months going over the flock and suck right you want to be more productive and streamlined ship it's going to be like a couple nights of just sitting down and trying to hammer out like sitting there watching YouTube videos to save you time later yeah we call the ski slope of hours work more pitching hours were like a retainer it was a huge ski slope and then it kind of peters out right because of all or all the most the hours are dedicated in the beginning to on sort of organizational things yet we want to learn the client when on boredom and then we got a set you up and it's a lot of set up work and then fades out same thing with almost everything everything you do in life is like that right yet you set it up in the beginning your you're better off I don't know if you have a hankering to bow hunt like I do but I know it's going to suck really bad what does it have to suck and was in suck about it I just cannot be very good and somehow to put a lot more time into it when I really get into it yet because still it cannot suck and you can still be bad at it you know yeah yeah I'm in special your first time you go out with a positive attitude what was your optimism score on the test 7% 77% my was 95 what she truly is the highest thing I had on there so between the two of us we cut aïoli I feel like I I had to have a contrarian kind of mindset when I take about 10 and I was like I thought I was optimistic that what was surprising to me I think there's like questions like do our people born bad or do they become bad or some like that or they inherent our people are inherently good yes like old philosophical questions yeah but I swore I answered it that they are inherently good maybe it makes with maybe that's what got you to seven you got that one was for that one question so you got anything else anything on your mind now not really we got a heart out anyway as I got I got a leave in two minutes oh yeah yeah time flies I hope this helps so let's let's talk later let's engage on the internets hit us up you can email us for other stuff if you want work in guest requests a lot not really sure what to do with those consume I'll be like all right let's not send up there like can't do that day I know what we were doing why you just me some dates yeah exactly I did the best was I had a PR PR company and one of like the wraps found this podcast and she was like oh we have all female CEOs the great I got a get I get to get them back on but like she was awesome because you just like boom let's have all five of them they will have five clients was a deal but yeah let's get all five of them in interviews like yeah yeah so will get will get them back on if you want to go back in the archives you can check those episodes out really interesting stuff from each one of those CEOs and I think anything else rate review all that good stuff and you know will do better next time maybe maybe let's let's get this champions: hey okay go out and kick ass today everyone you can help you within the some positive guys can do it I believe in the doughboys cash I believe in you it's time to be productive this time to streamline so to put that hard work that hustle and that's what equity okay get some

    38 min
  • How To Streamline Your Life With Zapier, IFTTT ⚡️⚡️⚡️
    Law and Eric talk about Zapier, IFTTT, Trim, Earny, Slack, Gasparilla, Stanley Cup trophy, Advanced Placement Questionnaire and more!   Law Smith is a SMB Consultant, Digital Strategist, Stand Up Comedian and President of Tocobaga Consulting, “TocoWorks”, a small-to-medium business consulting firm + digital agency located in Tampa’s historic district, Ybor City.   Eric Readinger is a Website Producer*, Video Editor, Sketch Performer, self proclaimed Super Nerd and Partner at Tocobaga Consulting, and Partner andProducer at Tampaniac Pictures..    * Website Developer and Website Designer   Please Support Our Sponsors That Support Our Girthy Show!  This episode’s girthy sponsor is FreshBooks, the best cloud accounting software for hustlers, entrepreneurs or anyone with a side piece business.     Sweat Equity listeners get a free 30 day trial of FreshBooks. TO HELP THE SHOW, PLEASE USE OR SHARE OUR UNIQUE LINK GoFreshBooks.com/Sweat   Like any young, plucky business or passion project, any revenue from our sponsors will be reinvested right into the podcast and streaming show.      Subscribe, 5 ⭐ And Please Write A Review! The funniest or biggest hater reviews are likely to get a shout out on the show.   Where To Listen, Watch, Review, and Share With A Friend! Spotify http://bit.ly/swequity iTunes http://bit.ly/se-it Laughable http://bit.ly/2k7y6Ff YouTube: http://bit.ly/se-yt Facebook: http://bit.ly/se-fbp     (Non-edited) Transcript by Dragon Dictate  

    Hello were live by doing Eric feeling good whatever this song is the management visit the doughboyz cash out of school, that is the old man what does it me that's a word of warning. I'm an old man mentally I've always been kind of that yeah man I used to hang out what were my best friends five years older than me used to hang out like hotel all older references yeah culture what the Seinfeld cheers references off God and I was like yeah see I thought of affairs yeah I'm an old man to but like you do make me feel young should you complain about is pretty old mannish arthritis that's not funny Ovaltine got a stock no my jitterbug phone doesn't work, go to sleep on my dad's does it is rock and I like know how dumbfounded he just looks at it like he's an old man jitterbug style I don't know what that means this is to go to word to use jitterbug use it it's my go to it's my go to when I'm talking to about old people yeah want to retain I'm sponsored for him to slow down this autopilot honor or camera so when God given you a barn were useless with this thing I don't know I don't how to use it but I do know I do know that it's tax season watch out for liberty tax Statue of Liberty's out there trying to get you to pull over do your taxes over there you can do on your own you can do all your books in your own you got her side hustle you are saying you dip your selling your own 3D printed at home flashlight business right right up you don't need an accountant do you not need one no I mean unless you start to get some real dirty sales yeah clock Gallagher the ROI yes like that in the meetings you know you're overusing Kirsty Wentworth to lose its meaning if you use it if you apply to everything enough well I would plan to get things on apply it to fresh books fresh books Marlys or Judith 30 day free trial if you go to go fresh books.com/sweat like sweat equity like a sweat but not like 90s R&B style baby face with sweat wet sweat go fresh books.com/sweat it helps show all the cash comes in gets reinvested in the show what is I do that helps us you know even just clicking on it gives us a little some some yeah just do it just do it to be nice or if you have a friend you know you have that friend that's like complaining about he keeps his stuff in Excel Google docs yet you go to cheese are you you go to five books you blog you do all the stuff you like it is credit card number you put it in her to put the sweat equity working there and then just do that all your friends are really help us out so go fresh books.com for such sweat in for listening this way Dragon will put it in the description of the episode like we always do to help you out here that'll refute that's what the point of this podcast is do to do is like were trying to help people out mattering to help you here like one thing one little thing we should do like up to copy Pete Holmes podcast I think we should do like a free shot up he calls Pete's pics I like that I like doing little shot out to read we were to be used so many apps and like productivity things that I I came across trim you know what trim is a OEA that is a dad is yeah when you called buffer trimmed in total dad like you can sum up breath yeah I'm a divorced dad will know what that means dad that trend I think it's from.co want to say but basically it's a bot that it scans through your yet to input all your accounts so I did with our business credit card okay what it does is at the main hook that got me and was like will look at your your Internet provider deal and will see if we get you better deal oh right planning on about the states and maybe something everybody's doing so they get a cut of the commission if they make a deal right it's it it's like all artificial intelligence stuff it's just a bot and are they negotiating quote unquote up a new deal on whatever because that's all that stuff isn't like a salesman thing it's like these Internet providers or any company they just go we can give a promotion of this if the customer asked for right I love how it's always like all we can do that you totally can do that easily right type it in your little computer there you totally cancel it it's cool I I like this kind of stuff up and focusing on personal finance a lot lately so it's it's helping in that direction words like you're paying a lot on this credit card you may want to think of these options which a lot of people might think is intrusive but I I volunteered to get that can help there's no one called Ernie with FICA not IE but a Y okay but Bert I link it up to my it to link it up to Amazon my Amazon account business account is an account and it will show us if we got worked on a price it can go back and try to get that lower price you get that refund oh if you paid too much on something right we pay for new Meebo camera which we need to do at some point) the price goes down in the next like 60 days and they give a 60 day guarantee it'll hook that up in that's like a bot as well it's like that old Circuit City commercial remember that with a kid brought that you bought the Walkman and then he brought it back in music in this later it was this militantly given the cash yeah and I don't brothers trying to do that it was like now. Now that you even get here ethic the boss what no I did I wrote my puffy 5 miles is pretty dangerous is to present Veria. Like friendly by the city in the 90s were your parents they don't know where I so we'd be getting a little hottie toddy and if you want to close your eyes we getting up pad it daddy it's a sweat equity podcast that was that was good I'll take a shower when that if I gave you a shorter one this thing II couldn't I know you look like you had a rough day I've doing a lot of coding oh my God computer codes are so stupid nothing makes sense really hard to learn on the fly we get that analysis paralysis, then going all really try to make a rule in office or if were working on something like intensely for 45 minutes we take a break and try to talk to the other person yeah the problem is like that's good if you you're not making any progress all I need is a little bit of a little knowledge of progress okay now I can get back into it and it's just that's never ending yet but we had a look back and goes that the best way to do it I know you saying like that's enough to get me godly nose drive me crazy to not get the puzzle figured out the Callaghan opiate addict looking for Vicodin you little bit like okay you know that guys mom got some in his house let's go steal some and you just here to keep your on the mat here on the make mad crickets probably at Circuit City right now yeah well you know it, back to do not what Circuit City is the why I know that's crazy why is it of recognizable brand everything from the 80s and 90s is going to come back because we go all auto that yeah because then people our age are the ones were certain make money and then we can spend that money was twice yummy shed reboots right is like oh this is familiar that's bankable I don't know what Circuit City's and a BS in entity I just I read something on LinkedIn is light Circuit City's using Brandon to come back what if it was a circuit city act like a city they could go visit and visit its glow to circuit its merger inside really on granite right that would be need roller coasters address the people dressed up like no computer chips walk around what was its is RadioShack still around I feel like 10 years ago you like now and now they been around for so long someone told me the way they stood around because I've never seen anybody buy anything from RadioShack since maybe 95 and we are FICA done 10-year-olds right I think they made money off like warranties like that was their jam yeah if you bought something there is gone forever it was always weird like a lot of remote control stuff like for like cars and airplanes and all that stuff which it it should emerge with Spencer's gifts and just become like the Virgin store forever it does have a topic of weird creepy feel to it stuff that they're selling nothing that you really want but you could use it but they saw the website looking at right now pretty awful well I mean as silly as it is these things have brand equity like yeah we were talking about him and I bet people are listening right now they're like yeah our budget right I was around I had my LA gears on is running in their Ellie Geer could make light of any my addressing batteries on was the old joke that every standup told you had something to touch on before you get into the did you wanted productivity stuff oh will I was a saying we could talk about her oh yeah personality questionnaire thing again just because it's not something that we just didn't know and it went away once we started to like talk about it and think about it's like man is so much more to this thing than we realize yet so it's for those that don't know go back you can listen to the episode probably about two months ago Eric and I took the advance personality questionnaire it's basically like an employment assessment test right would say our mentor with co-mentor urges to do it I don't know well he dispenses advice and we take that's true about light on I have more I don't think he and he accepted that role yet but were to calm that for now latching on Sage I don't know what I know he's giving us advice and taken it right he's successful the route we we took it man's foot down and I probably thought about every day since you yeah I mean once we figured out exactly what it was doing in overall what it's doing is teaching you what church telling you what you're good at and what your bad which sounds obvious but when you can start to take what you're good at and put more energy into that instead of worrying about improving something that your personality is not necessarily going to allow you to be good at you know like for us it was administrative things neither of us want to do that could we suck at it and there it right what yeah it so it's like so if your manager are your own of business this is a really good cheat code because it's it's a pretty reliable exam you been around for a long time now might Mike my big beef with it is just because I don't love doing it or have a proclivity for administrative does mean I can't do it right right so I think it's kind of a long term, looking at employee hiring right I might hire might hire someone that sucks that like us at the administrative but they can do it right yeah but I know down the line the third really good a project managing yeah but I'm sure this does two things are related but I don't think you to be good at one without being good at the other probably but yeah it's it's it's definitely something you can use to target specific if you have a very specific job that needs to be done that requires a certain personality trait you can have these results look at them and you'll see somebody who's good at it you know and and we can target them more than another person there's variations of this test there's there's there's another one I'd I just took for fun these recently does 138 questions the one the that a PQ the one were talking about that we took that once 40 right thing was more than that sounds 8080 yeah and then like the first the first 20 were like aptitudes so it was like some basic arithmetic staff were like it was like this persons in line Mary's in line this person's ahead of him this person is behind him where is worst jab yeah you like all right I guess I'll write this out like a falcon for traders and then it has the wrong with writing it out you write it out was it was it timed that one turned the AP Q was time I believe yeah so that stress that always stresses me out because I don't read very well well that's part of the test my reading comprehension was always love songs like I would sweat that out to connect to a minimum of time to read it because I read a lot of stuff without reading the whole thing later everyone's emails if you want to email us at law Atoka works Ellie WTO CO WR Katz or Eric Atoka works TOC owed WORKS.com to get some emails and I get bullet points are nice notes bullet point for us so AP Q it's like you answer is your actual self and a question and you answer as like the best job interview version of you right you answer in a way that you think a job interview were would want them right minutes are right if that makes sense yeah like what what what the biggest brown nose right because I did exactly and that was where we were discussing legal we couldn't we never matched up with the brown nose leaves me I don't think my answers I don't remember honestly we both scored highly independent yeah we have is just good but right now we could use some Soviet teamwork taking taken thumb through it thumps are a bunch of sales profiles at thumbs through a bunch of a bunch of management profiles right right I'm looking at what what was yours like what was your best one I think I know my worst one was I think project-management was like in 19 but it's, like I guess I don't know I don't I don't find myself hating it like I hate admin for sure right client my highest was the need to serve at a 95% yeah which is to make sense yeah it makes sense for somebody like me I'm not exactly driven by money like a more driven to make somebody else happy or you know help out in a way sort of thing that's good it's it really shine the light on these things that you might not even realize about yourself it's tough youth because you have confirmation bias up obviously going into it right I'm stubborn when I get notes about me doing anything so it's tough it was tough for me to cut it bite my tongue and just take will take this test and what the results were back yeah it's weird because I think for both of us humor or creativity like is like a big part of who we are yeah thing is that it doesn't really count for that you know ethic yeah I'm in I can say now what is its intensity drive is is a good way to put the drive is like drive is incentivize right so like I guess no work ethic it doesn't need to be incentivized the drive is like all selfish usually but why are you working hard it's to make yourself feel better in the end right whether you're making money or building at table I believe that's called psychological egoism maybe I don't know how to be will have to look that one up that that I'm pulling out of a psych class from college from like 10 years ago yeah I probably got that wrong definite but it is it is like it's a good Chico I think it gives you if you if you have to if you hire quickly Adam at a higher level I think it's a good way to go okay this person probably better for this long-term yeah this I mean that if you're using it for hiring again use it higher level situation for sure you're not you McDonald's employees aren't necessarily doing this test you will need to now it's like that but for yet for somebody you invest a lot of money and definitely worth 150 bucks yet because I mean that's mean that hiring secret cost that people don't realize I think they just think every office eventually just sucks over time and I think the tech people kinda get it in a way I don't like the ping-pong tables and ship but I like that they are good about the psychology of making good work environment what's the most efficient what's the best flex hours or you know you can have as many days off as you want as long as you get work done I think you're seeing a lot more of that stuff so I think a lot more of this is due to be commonplace going forward even though this is 100-year-old tester some of that right will I mean it's getting easier to quantify things that in the past have not been quantifiable you know like your personality or whatever you and those been around for hundred years but something you will come along you know I don't know what they do at Google were phone companies whatever you read Google questions now David will do that maybe next pod that those questions are like there's no right answer kind of thing is how you figure figuring it out eight those are difficult my wife is tell me some of them when she had my job interview she's like I've heard these other guys like cheating yeah you know you know how to answer this if she's doing for fun but I guess if you're proactively doing for fun you're not ready ready to win score high on the nerd right scale, yeah your near my boo love you and are it so I I was hit you up on Friday because I was like oh I didn't even look through every one of these job titles and the highest when I had was what we were looking to move her mentor is scared straight on who we are basically and it was that thing of like I think we skipped one and I don't know if it's on purpose or if it was a or if if it just was a skeptic is going really quick but my highest score was 88 with the dynamic CEO yeah and I got a lot of stuff works like I'm a best fit for ops and I was like yeah I mean okay yeah I get it I get it's one of the center it's hard to take that and go I yeah sure right you can't just be a CEO couldn't do the other jobs first my conservative Seo score was 69 and then conservative that high six never the yet we didn't even realize we first talked about this the different things that it it rate you want in terms of it'll it'll break down what kind of different managers there are and how you would work as that sort of manager I knew got really bummed because you thought you scored so vanilla light will I scored low basically I should be homeless that I shouldn't have a job there's nothing this like that's not true at all you got bunkers of the crosshairs right there for the four quadrants right expressive communicator direct driver whatever they are with us to more but yeah I mean you got Scott I know what were going with this in it then in the middle you're just kind of a good your good average of all of those which is good right that's a good and it's accurate to I would consider myself adaptable I think that's the biggest thing for digital services in consulting by far can you come in learn it on the fly and learn to work with people to that you don't know that well yeah become fast friends with them and figure out how to extract what you need from them yeah I me for what I'm doing now is it's perfect because I'm sit here googling stuff every day that I have no idea how to do it until I figured out right in adapting and that should get it gets easier to to figure out how to find stuff because you proactively go when you're looking up something else you might find an answer that to something you may need in the future kind of thing yeah and you'll start checking them off because it just saves you so much time speaking saving time do you have anything more on the snow by letting people should take something like this one of these tests I'm sure there's a free version out there of something something close to this it's not were not completely off-topic with this because you can take the time to take this test and streamline either yourself or you know what you're doing or if you're hiring somebody can streamline that way so it all comes together a lot of the stuff you need to take time in the beginning to sort it out and then it'll help your life later on if listeners to have taken this test tell us what you got what you got back in what you do actually doing now like I did that become interested yet for sure what were doing Facebook group thing we need to start engaging little bit more I think that be fun I want to engage with the listeners I did this being an interactive show eventually would be I think out be something that so interesting to cut be able to because will talk to everybody if it's a good question you know yeah that's a weird thing about podcasts is not a lot of interactive with listener podcasts it's a lot of you could talk that and then maybe you sent something and then the next show they're talking about a sort of thing but we need to think about that yeah I mean I would love a slack group is there there are I know I push like a lot but there's a lot of slack like groups that are just for chatting about stuff like this yeah so maybe one day that but right now Facebook groups is easiest because we can just add all her friends know once if we want working to get you you can't room from then pages may be dying a little bit so I think I talked to a bunch of people I was in the is a pirate in what Tempest, Mardi Gras code Gasparilla and you know what's funny is I talked to probably three people individually that like I listen to every episode what you never told me that all your friends, so I would tell them tell your friends and all helps we've got some good inertia we can't talk about it with the show but some stuff that may happen that's big or may take us a lot of sweat equity in a couple years to yeah he's the titular yes phrase in their to get to that next level so we could get it soon with a little oomph for me all you want to know the chief code rate review five-star write funny but funny one it will read it I look like that your name me I look like Nicolas Cage and Conair like you can write that do it my job I look like I might Joe Pesci after he gets his hair blown off in a blowtorch and Malone nice yeah, the patchy yeah or Michael Stipe when he had days the DM is run all well I wasn't doing insults for you so love man it's all love so ticket I got to hug the Stanley Cup and then I yell talk to people wire which is so drug like thank you for thank you for like listen that's awesome but what you tell me where doesn't tell other people like us like rambling so let's get into this new little list of the productivity stuff okay make work life little bit easier you been working with Zap here yeah that's a good one that beer connects different apps that don't normally connect so go on their Z API AER.com they have a whole list of I haven't come across an app that I can't find on there that like in need 500 yeah in the directory right all the big guys yet it acts as a if this happens then do this sort of thing so it will connect your different accounts like we have a forms account that we use cold cognitive forms and Chuck are due in the you can connect when somebody submits a form middle go through that beer and then it'll go to another for example sales lead company forward bore everybody look to set the cell on this is how much of your time on this blue marble do you want to spend doing duplicate of ship that's all I got about half that's why get back to the like just do it a little take time in the beginning and then it will be streamlined later on yeah don't you can't automate everything in your life for your business what you can do a lot of stuff that's like okay forms are a big one for us so if you have a website it's like whatever your intake form is whatever you just signed someone and they gotta fill some out anything that has some kind of interaction were you don't need to be there right the customer client can fill it out on their own I called Dana routing I don't know if that's right long-term sense but they fill out the form and instead of it just be in the form that it all that data goes to you can take it and integrate it with like your email system like MailChimp right so to pull that email out and now it's going to this form that you needed this intake form and MailChimp and it's going to snow the phone numbers going over your CRM like salesforce or write pipe drive we use as a sales and marketing CRM so my thing about this is twofold with the forms on on websites a big on these because a people that use paper forms just the flicking convoluted all right you printed out you signed a list to send it back it's yet your Creole else is half and others and in the ADD era like if you don't get them right then on the phone doesn't work on the phone like it's good it slows you down many of the double back yeah her hatred for admin actually helps with this so or the other part is less human error yet we had a lot of law firms that do paper intake forms and then there fill them out and like you can't be the person tailoring the left yeah like talk yet 09 pages in it and then transcribing it to so it was error there are two Yep it mean anything that is tedious and small you can almost always find a way to streamline an online can't streamline playing with your kids but not yet up that's you know well we get that a RVR so zap your it's you make zaps and there like you can make a recipe yeah I think they call respite or to triggers I believe so just yeah it's it's it's that programming language if I do this this will happen right so zappers more business associated some people like to do a lot of the Google's G sweet stuff connects with all that stuff you it it's just one of the century like if you're frustrated by like administrative staff this is kind of the best thing for it wheat we should be utilizing a little bit more on the communication so if someone comments on any social media we should have is that the taking slideshow yeah I mean we do for clients but notes one of the things where we should be utilizing slackers or communication hope for all these things, right and then you have I have TTT and that's gonna work and life stuff stands for if this then that yeah that one has an app on iOS I don't think Zappa has a nap early which Dixon shouldn't be a big deal but Connie is as I do a lot of that I have TTT stuff like kinda like the kids are font to sleep but I can't get up yeah so I can like about have my phone on me for 20 minutes I'll try to do something productive and so like I have the Phillips smart home stuff yeah so if the fire goes off our smoke detectors go off those those hues will turn red which is like little stuff like that you can do yeah super handy I need to do it I have one set up that stupid home every screenshot I take it'll back it up over Evernote and notebook so it's nice to cousins like my wife lost her phone and didn't save everything and even if you your good about saving stuff you know sometimes it just hasn't backed up yet yeah and you take a picture you got kids pictures and stuff and I don't know it's it's a good thing to have backup systems like that coverage will they do of the iCloud so give it sometimes doesn't sink as you decide my steps to full of like old-school porn I download all my yeah Brighton does a lot of video lot of hard drives around out to be surprises VHS is they don't they don't compress it they the pink ones especially rim of the pink cassette die never meet either on me neither a VHS I had good parents who about what I watch so I didn't ever get access to that always went to the parent the kids that had should he parents house they always have the cool Lego cards and like yes it does let you just do whatever you want only that helmet to do nunchuck fights all day okay just don't bother me yes so the real thing wish I could get there mentally rewatch glory your nine years old the outside the school glory sounds nice using Lori know it's pretty pretty gruesome Who's Who stars and that Dinsdale Mike 90s movie about Civil War swimming Denzel Washington yeah but it didn't cells are there exactly so I would say zap your the take away from this episode should be like go check it out we don't work for zap your eye if TTT were trim or Ernie or Asher's strategies that does the personality quiz were just trying to get stuff right yet check out a mean if you are starting a business and you had a bunch of different apps you wanted to play with go to zap your first and see what because if you're going to if your goal between one app or another that to the basically the same thing check it out on here check out the integrations that has an upbeat zap your integrations but just see if it's compatible and then choose add that into your your line of thinking yeah I do that I do that was slack if it if it purely integrates the slack it's like a reverse engineering yet okay we need a we need a cloud accounting software like I don't know should be used fresh books let's see if it integrates only to slack Delphic exactly or we know we need a project manager I did I I trimmed it down to the ones that already integrate with slack because that evolve so much stuff going back and forth I didn't want to have happier in their so it was, that thing but we can use after your put it in their to like it like be monkey in the middle and cut a pull out stuff as well yet for coverage but like we chose Reich and I haven't learned it's easy to learn is to take the time to do it got it diners on the one that's the problem Rose internally funded better one will wonder this is great for tasks I was using is and do but once it blew up once I didn't once I didn't stay on it for like a week it was so hard to read it was so hard to regroup everything really yeah I just the way that at work because it was like for some reason it kept everything you did in their and I was like I had to like chat message the guys is like and we cannot reset this how do I do this like a charts blow it up start over Leica we keep it all and then I had it for another couple months of sitting there and subscription land in trim, cut it off, and I hate to use this she's is a lot actual these for for the listeners but like all this stuff is like yeah you got it's like you want to be healthy the first two months going over the flock and suck right you want to be more productive and streamlined ship it's going to be like a couple nights of just sitting down and trying to hammer out like sitting there watching YouTube videos to save you time later yeah we call the ski slope of hours work more pitching hours were like a retainer it was a huge ski slope and then it kind of peters out right because of all or all the most the hours are dedicated in the beginning to on sort of organizational things yet we want to learn the client when on boredom and then we got a set you up and it's a lot of set up work and then fades out same thing with almost everything everything you do in life is like that right yet you set it up in the beginning your you're better off I don't know if you have a hankering to bow hunt like I do but I know it's going to suck really bad what does it have to suck and was in suck about it I just cannot be very good and somehow to put a lot more time into it when I really get into it yet because still it cannot suck and you can still be bad at it you know yeah yeah I'm in special your first time you go out with a positive attitude what was your optimism score on the test 7% 77% my was 95 what she truly is the highest thing I had on there so between the two of us we cut aïoli I feel like I I had to have a contrarian kind of mindset when I take about 10 and I was like I thought I was optimistic that what was surprising to me I think there's like questions like do our people born bad or do they become bad or some like that or they inherent our people are inherently good yes like old philosophical questions yeah but I swore I answered it that they are inherently good maybe it makes with maybe that's what got you to seven you got that one was for that one question so you got anything else anything on your mind now not really we got a heart out anyway as I got I got a leave in two minutes oh yeah yeah time flies I hope this helps so let's let's talk later let's engage on the internets hit us up you can email us for other stuff if you want work in guest requests a lot not really sure what to do with those consume I'll be like all right let's not send up there like can't do that day I know what we were doing why you just me some dates yeah exactly I did the best was I had a PR PR company and one of like the wraps found this podcast and she was like oh we have all female CEOs the great I got a get I get to get them back on but like she was awesome because you just like boom let's have all five of them they will have five clients was a deal but yeah let's get all five of them in interviews like yeah yeah so will get will get them back on if you want to go back in the archives you can check those episodes out really interesting stuff from each one of those CEOs and I think anything else rate review all that good stuff and you know will do better next time maybe maybe let's let's get this champions: hey okay go out and kick ass today everyone you can help you within the some positive guys can do it I believe in the doughboys cash I believe in you it's time to be productive this time to streamline so to put that hard work that hustle and that's what equity okay get some

    38 min
  • #93: How To Break Down Mental Barriers To Get Your Business To That Next Level w/ Jon Paul Labadie, Tampaniac Pictures

    Ep sponsor: FreshBooks. Jon Paul Labadie is the owner-operator of Tampaniac Pictures. This episode is good for those of y'all out there running your own business and find ourselves in a loop of never getting to that next level. Business topics: Operations, Processes, Business Development, Closing Leads, Targeting Qualty Audiences, Video Production, Film Production, Post Production, Editing, Creativity Please Support Our Sponsors That Support Our Girthy Show! This episode's girthy sponsor is FreshBooks, the best cloud accounting software for hustlers, entrepreneurs or anyone with a side piece business. Sweat Equity listeners get a free 30 day trial of FreshBooks. TO HELP THE SHOW, PLEASE USE OR SHARE OUR UNIQUE LINK GoFreshBooks.com/Sweat Like any young, plucky business or passion project, any revenue from our sponsors will be reinvested right into the podcast and streaming show. Subscribe, 5 ⭐ And Please Write A Review! The funniest or biggest hater reviews are likely to get a shout out on the show. Where To Listen, Watch, Review, and Share With A Friend! Spotify http://bit.ly/swequity iTunes http://bit.ly/se-it Laughable http://bit.ly/2k7y6Ff YouTube: http://bit.ly/se-yt Facebook: http://bit.ly/se-fbp

    1 hr 10 min

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