You might have a marketing plan in place for your building materials brand, but are your products capable of exciting your audience? We talk with a designer, who also works for a manufacturer, about an effective yet overlooked strategy that can keep your audience truly engaged and excited about your products.

In this episode, Zach and Beth talked with Richard Anuszkiewicz, Lead Designer at Design Galleria and Creative Director at Monogram Appliances, about product marketing, plus how manufacturers can capture their audience and build longevity into their brand. He also shares which two manufacturers are experts at romancing their audiences that you can take inspiration from.