Are you selling the emotion of sports—or just space on a banner?

Sponsors crave passion, loyalty, and excitement—but what they’re really buying is the inventory that gives them access to it.

So, how do you make sure your sponsorship assets are actually delivering? And how can you confidently say they’re working?

In this episode, we break down how to manage, audit, and optimize your sponsorship inventory to drive real results—for your sponsors and your team.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.