As sports teams, making sure we understand the viewing and consuming habits of the next generation of sports fans is vital.

The only way we can understand is by creating a dialogue with them.

On this episode of The Inches Podcast, we dive in with Andrew Rush, a college student majoring in Sports Management, on his consumption habits as a fan and where he sees shifts in the industry coming.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.