Gaming & casino sponsorship is one of the fastest-growing verticals in our industry.

But what do they look for when it comes to sponsoring sports properties?

In this episode, we dive in with gaming industry vet Jose Garcia to peel back the curtain when it comes to how he thinks about and buys sponsorships in sports.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.