Being efficient and effective in your off-season sales prospecting is a foundation for hitting your goals in sports sponsorship. A bad plan or execution can leave you with missed revenue.

So how can you make sure that you are spending your time wisely each prospecting season?

In this episode, we dive into how segmenting your prospecting can help you close more deals this sales season.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.