In any advertising, results take time. Especially when the buying cycle is long for a sponsor.

So how can we manage our sponsor's expectations when they grow impatient for results?

This week, we dive into how you can ensure that you and your sponsor are on the same page for results and a timeline to reach them.

--

The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.