Room 301

Rob Twells joins TDM’s Paid Media Account Manager Lewis Hall and Brand Growth Lead Pete Bingham to explore how elevating visibility, attracting customers, and fostering growth for startups and small businesses requires nuance, cost-effective tactics and strategic decision-making to strike the right balance between growth and sustainability.

Drawing from their experiences, we'll discuss all the common challenges and strategies associated with a fledgling business, sharing real-life examples to help you uncover the right signs and opportunities for your business to expand.

Grab yourself a cuppa and a biscuit... welcome to Room 301!

In this edition, we'll be talking to The Digital Maze's Senior SEO Strategist Helen Halfpenny and our Director of Tech, Liam Nelson all about the challenges eCommerce marketers are likely to face in the upcoming months.

Whether its AI, Google frustrations or communication breakdowns, join us as we discover why adopting a comprehensive full stack approach, and appreciating each team's contribution, is crucial for eCommerce success in 2024.

We're back with a new format, where two experts from The Digital Maze from two different ends of the marketing spectrum provide their uniques perspective on an industry topic.

This episode we're looking at how PPC and design teams can optimise PPC ads for maximum reach. From landing pages, to client and competitor research, how do different marketing teams tackle this subject? What can we learn from each other? Are we all secret Reddit users?

And, crucially... how do you sell fire to the devil?

SEO expert Josh Allerton guides us through effective budgeting, collaborative experimentation and more as we delve into the world of commercial SEO. With expert insights on how to leverage it for substantial growth, tune in today!

Brought to you by The Digital Maze.

This month, Rob Twells is joined by Clare Taylor of Apricus Marketing as they discuss the four core strategic principles behind every successful marketing campaign.

Evaluate, Plan, Implement and Measure.

We'll discover the importance of evaluating the market landscape,

Catch it now. Brought to you by The Digital Maze.

In this episode, Rob is joined by Ryan from imail comms, who shares valuable tips on getting stakeholder buy-in as a marketing leader.

Discover the challenges of gaining support from stakeholders, identifying key stakeholders, and managing relationships with them whilst we explore the importance of being emotionally aware, providing concrete facts and figures to support your strategies, and selling your ideas effectively.

Tune in to discover essential insights on stakeholder management and how to lead a thriving digital marketing strategy.

Brought to by The Digital Maze.

Join Rob Twells chatting with Caroline Smith from Smudged, as they discuss all the fantastic reasons why you should humanise your brand.

With plenty of examples of those B2B companies doing it right (and those doing it wrong), as well as buckets of advice on where to begin, and how to get long-lasting buy-in from your team, stakeholders and customers.

If you're in digital marketing, you won't want to miss this latest episode!

In this thought-provoking episode, we sit down with Billie Hyde, Founder of Uptake Agency, to delve into an important topic within the marketing realm—how to avoid unconscious bias in marketing campaigns.

Marketing plays a pivotal role in shaping perceptions, influencing decisions, and driving consumer behaviour. However, unconscious biases can unintentionally seep into marketing campaigns, perpetuating stereotypes and excluding certain groups. Billie shares her expertise and insights on how marketers can take proactive steps to minimize unconscious bias and create more inclusive and diverse campaigns.

Join us as we explore the impact of unconscious bias on marketing strategies. Billie sheds light on the subtle ways biases can manifest in campaign planning, messaging, and targeting. Through real-world examples and case studies, she highlights the potential consequences of overlooking unconscious biases and emphasises the importance of taking a more conscious and inclusive approach.

Brought to you by The Digital Maze.

Join us on this episode as we delve into the world of marketing with our special guest, Kat Sale, Co-Founder of House of Performance.

In this insightful conversation, we explore the challenges and strategies involved in managing a shrinking marketing budget. As economic downturns strike, many businesses face the dilemma of whether to increase their marketing budgets.

Kat shares her perspective on this matter, discussing the potential benefits and considerations involved in allocating resources during challenging times.

Brought to you by The Digital Maze.

Join Rob Twells as he talks with Bee Craft and she spills the tea on leading teams through sprints. Get the inside scoop on goal setting, killer communication, and keeping the team motivated. Bee's adaptability and collaboration tips will have you sprinting like a pro!

If you're a marketing leader, Bee's got must-hear advice for implementing sprints. Don't miss this episode packed with actionable tips and tricks to level up your sprints!

Brought to you by The Digital Maze.